Why you should create digital products from scratch when you can just resell already created ones? Things don’t always have to be complicated and you can truly make money if you take a smart shortcut.
After reading this article you will be confident in taking the right steps to succeed as you will learn the most effective strategies of reselling digital products online.
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Is It Legal To Resell Digital Products?
Well, it depends.
If you just buy a digital product from a random product store, or a website, reselling those products is probably going to be an illegal action against the person who created them.
It’s because in many cases these products are going to be protected by the copyright laws, and you can end up having some legal issues if you decide to infringe those rights.
Also, it’s not very ethical to just take someone else’s work and try to make money over it.
However, there’s one solution to how you can legally resell digital products that have already been created, and that is – Private Label Rights (PLR).
PLR is a certain licensing type that allows us to modify, change, rebrand, and ultimately resell digital products under those rights.
There are places on the web where you can find plenty of already made PLR products that you can download and use for almost any purpose you like.
While there are actually more ways how you can make money with PLR products in this article, we are going to cover the most efficient method – reselling.
Benefits of Selling Digital Products:
Before we get into the step-by-step action plan, let’s have a look at why reselling digital products is generally a good idea to make money.
As the consumption of digital products is massively growing with no signs of decline, now it is the best time to start your digital product business and here are the main reasons why:
- Instant delivery – your products can be delivered to the customer within seconds or minutes after purchase. There’s no need to wait for days or weeks as you would do with the physical product delivery and there are no shipping costs involved too.
- Costs nothing to duplicate – owning a digital product once is enough to resell it for thousands of times. It’s because there are no manufacturing costs considered with digital products, whereas it may cost a lot to produce duplicates of a physical one.
- Great profit margins – as it costs nothing to duplicate or ship digital products you can almost keep 100% of the profits.
- No inventory needed – as you are not handling any physical inventory there’s no need to rent any storage rooms or warehouses, and most importantly – you are never out of stock.
Other benefits of selling digital products include:
– Minimal financial investment
– Big global internet market
– You can fully automate the process
– Allows working from anywhere
– You can start ASAP
So, How To Resell Digital Products For a Profit?
The process of finding and listing your digital products for resale may only take minutes, however, you may want to take your time and plan things constructively.
Taking the right steps, in the beginning, is very important for your future success, and that’s what we are going to cover all here:
1. Choose Your Niche
If you are just thinking of reselling digital products for a quick buck, you need to think beyond that.
You need to think of establishing a long term profitable business by focusing on your audience, marketing strategies, and value that you can provide.
Become an expert in your field to serve a particular group of people with your products, and that field is going to be your niche.
The most popular world’s niches are – health and fitness, food, digital marketing, travel, fashion, pets, etc. However, it doesn’t mean that you need to follow them, and the biggest success comes when you choose the niche you are actually interested in.
With over 3.9 billion Internet users, your niche can almost be anything you can think of as you have really big chances to find your targeted group of people.
There’s customer demand in almost every niche, as well as there’re digital products available for reselling also in every possible niche. How you are going to connect that product to a particular group of people is going to be your marketing strategy, but about that – later in this article.
A Tip: Chose a niche precisely and stick to it. Don’t just go selling the products in diferent topics at the tame time. Start small and establish the authority in a small niche first, then expand as you gradually climb your way up.
2. Find The Products That You Can Resell
There are many PLR websites where you can find already made digital products, and we are going to look for PLR products because we are allowed to modify and resell them.
In this article, we are going to ignore all other PLR sources by only sticking to IDPLR.com.
It’s because this site is based on the membership system, meaning that you can access the unlimited amount of products as you pay for a certain period of time.
This option is very cost-effective in our situation because we will need to buy a lot of digital products if we want to take this business seriously.
Having unrestrictive access to thousands of PLR products can result in lower costs rather than paying for individual downloads as you would to on many other PLR platforms.
IDPLR offers 3 types of membership options. A single time fee of $89 for a lifetime membership allows you to access IDPLR products forever without any restrictions.
Alternatively, you can choose a way cheaper membership option either for 3 months, or 1 year.
For anyone who signs up with this platform for free, they IDPLR gives 2 free downloads, so you can take advantage of that and try these products out.
Also, IDPLR covers all essential product categories, and the overall quality of the products is fairly good compared to the other PLR sources.
There you can find PLR ebooks, articles, videos, software, templates, graphics or even music. You can easily pick any category you want, find already made products in your niche, change to make them your own, and start selling.
NOTE: There you can also find products under Resell Rights, and Master Resell Rights, however, we only recommend sticking with Private Label Rights. It’s because this licensing type is the most permitting and allows you to change and re-brand your products.
3. Add Value To Them
So once you find an ebook, software or any other product that you would like to resell, it’s time to change it and make it all yours. The best way to do that is by adding value.
It’s firstly because PLR products are never perfect and they usually lack some quality, but that’s completely normal in the PLR world. What we can do to produce a quality piece form a PLR product, is to modify it by adding value.
Also, as you find a PLR product you want to resell, the chances are that somebody has already used that product online, and you don’t want to just distribute a duplicate of that. You need to sell an original, never seen product before, and for that, you will need to modify these products.
When it comes to changing and adding value to PLR products, there are two ways how you can do that:
1) Improve the contents inside:
If you want to modify the contents of an ebook, it is going to be very easy to do that. You just open it in Microsoft Word and change those contents inside by removing what’s not great, and adding what’s good.
But, if you are planning to resell products like software, plugins, or templates, changing its frameworks and structures is going to require some knowledge in tech and coding.
When it comes to videos or audios, there’s nothing much you can do in terms of changing the contents, but at least you can change their covers.
2) Package them up
Putting different digital products together into one is a great way to increase the final value of your product. You can use different ebooks, videos, or software to create a course or training in your chosen niche.
4. Choose The Platform To Resell Your Products
There are many platforms that can help you resell digital products. Some of them are product marketplaces where you just list your products for people to discover and buy them, and some of them are tools to build your own independent digital store.
In this article, we are going to focus on building your own product store. That’s because having your own shop enables to have 100% of control of everything, and if you want to succeed in this business you must focus on establishing your own independent channels.
Once you have your own online store with digital products on sale, you can additionally list them on other marketplaces, like Amazon, E-Junkie, and more.
We will cover two main options on how you can effectively set up your online store to resell your products. One option is going to be for those who already have websites, and the second option is going to be for people who want to start from scratch.
The platforms we are going to mention here have gained a great reputation online throughout the years, offer quality services and both are very cost-effective.
Option 1: Payhip.com
Payhip best suits those who already have their websites set up. This platform works like an e-commerce integration to your existing website by providing product pages, “add to cart” & “buy now” buttons, checkout pages, secure payment solutions, and many other features.
With Payhip, you can easily sell any type of digital product, monitor your sales, make promotions, and do many other things. In order to see all the features of this platform, you can refer to the Payhip review that we have done.
This platform is beginner-friendly and costs 100% nothing to start. You can list as many products as you like with Payhip, and they only take a 5% transaction fee after someone purchases your stuff.
And if you want to reduce those transaction fees to 2% or even 0%, you can do that with additional monthly payments.
If you don’t have a website, but want to use Payhip, you can easily create a blog (check out our guide) and then integrate Payhip for free.
Option 2: Selz.com
If we compare Selz to Payhip, Selz is a heavyweight solution to selling digital products online and it has everything you need to become a top seller.
This platform offers an all-in-one e-commerce solution for those who want to start absolutely from scratch as well as for anyone who already has their websites running.
However, Selz is considered a bit more costly than Payhip, however, you pay for better convenience and advanced features.
If you don’t have a website, you can create one with Selz. This platform has an integrated store builder with beautiful e-commerce themes and effective marketing tools.
You can register a domain name through Selz and establish your own independent store with blogging features. And if you already have a site, you can easily integrate Selz e-commerce solution to it.
The prices start at $26/month, and it includes:
- Store builder with themes
- Store hosting with a custom domain
- 24/7 email & chat support
- Customer analytics
- Product promotion tools
- Unlimited product listings
- Ecom integration to an existing website
- + many more
There are also transaction fees that Selz takes from every purchase you make. As per $26/month plan, they will take 2.9% + 30¢ fee, but this goes down as you upgrade to more expensive monthly plans.
5. Market Your Products
Now once you have established your own independent online product store and listed your products, it’s time to promote them, so people can find and buy them.
There are several ways how you can do that:
1. List your products on the marketplaces
Listing your digital products to other places apart from your website can bring extra exposure and drive you more sales. There is a variety of marketplaces on which you can publish your products, and those include:
- Kindle Direct Publishing (for ebooks)
- Udemy (for courses)
- E-Junkie (for all products)
- Creative Market (for all products)
- Barnes and Noble (for ebooks)
- Walmart (for all products)
2. Build a Blog
Blogging is far the best way to market your digital products, and the best thing about this method – it’s absolutely free.
As you have digital products listed on your website or e-commerce store, you can complement your site with a number of blog posts that could generate you targeted traffic from Google.
Blogging is not an easy way to get traffic, however, it can become your most powerful asset over time. What you should be doing is writing quality blog posts in your niche, and trying to rank them on Google with SEO strategies.
Search engine optimization (SEO) is a process where you are optimizing your blog posts to appear on the Google search results for a certain keyphrase.
As Google has several ranking factors, consistent and quality blog post publishing with the proper SEO strategies will push your blog posts up on the rankings. As your site climbs up the rankings, it gets more exposure and more free traffic.
The great beauty of this traffic generation method is that it’s free, automated, and passive, meaning that once you establish a solid blog, visitors will flow on the autopilot basis.
If you want to generate traffic to your digital products through blogging, you must create a blog in the same niche. For example, if your products are about cooking, you should build a blog in a cooking niche.
And if the products on your site belong to completely different niches, you need to re-think your strategy and stick with a single niche until you build the authority.
3. Paid Advertising
Paid advertising is also a great method to market your digital products, however, it usually requires knowledge and investment.
You can run social media advertising, like Facebook, Instagram, YouTube, Pinterest, or Twitter ads, or, you can try the search engine ads, like Google or Bing Ads.
Which, ad network you should choose depends on your audience and marketing strategies, however, most people start with Facebook advertising.
If you are new to internet marketing, it’s going to be better if you stick with the SEO traffic methods first, because paid advertising requires some experience and involves risks.
No matter which advertising network you will choose the entire process consists mostly of testing. You will have to spend time and money to test which advertisement settings brings you the best results, and once you figure that out you can increase your budget.
If you want to run ads to your digital products, you will also have to build sales funnels and email marketing campaigns. It’s because every customer needs to go through the “warm-up” process, and you could end up wasting money sending cold traffic straight to your product offers.
But once you figure which ad settings work best for you, and once you have your sales funnels and email campaigns ready, this process can become very powerful, and most importantly – automated.
Digital products revolutionized the ways we shop, consume and do business. As the global consumption of digital products is growing, now is the best time to start your own digital product business.
This type of business doesn’t necessarily mean that you have to create a product from scratch, and there are legal ways how you can resell already crated products.
Choosing the right niche for your products is key to the consistency and longevity of your business. It’s because the more you are interested in your niche, the more you will be inclined to work on it.
Once you know your niche and found the right products to resell, choose a 3rd party e-commerce solution to make things possible and easy.
But that’s just an easy part. The hardest part is marketing, and it may take significant effort to market your products to your audience. No matter which marketing strategy you will choose, it will take time to figure out things and see the positive results.
So, the most important thing is not to give up, and always stay patient and consistent.
Good luck with building your digital product empire!