Have you ever thought about a hassle-free business that enables you to generate online income on autopilot from any part of the world? Probably the most passive yet very profitable online business today is selling digital products.
The nature of digital products allows to create a fully automated business strategy, which can bring significant income over the years. But, the issue with digital products is that they may take a long time to create, not to mention the knowledge and expertise required in the field.
The good news is that today we have a fantastic opportunity to skip the entire product creation process by legally using already-created digital products.
So, why we should create digital products from scratch when we can just resell already created ones? Making money does not always have to be complicated and you can do that quickly if you take a smart shortcut.
In this article, we are going to give you all the reasons why selling digital products is a fantastic idea. We are also going to cover the best websites to download digital products along with the best strategies to resell them effectively.
But before that, let’s discuss the legal aspects of reselling digital goods.
Is It Legal To Resell Digital Products?
Well, it depends.
If you just buy a digital product from a random product store, or a website, reselling those products is probably going to be an illegal action against the person who has created them.
It’s because in many cases these products are going to be protected by copyright laws, and you may end up running into some legal issues if you decide to infringe those rights.
Also, it’s not very ethical to just take someone else’s work and try to make money over it.
However, there’s one solution allowing you to legally resell digital products that have already been created, and that is – Private Label Rights (PLR).
PLR is a certain licensing type that allows us to modify, change, rebrand, and ultimately resell already-created digital products.
This licensing is a huge lifesaver for not only digital product resellers but also content creators, as there’s no longer a need to dedicate countless hours to product creation.
There are places online where you can find plenty of done-for-you digital products, which you can download and legally use for almost any purpose you like. Later in this article, we are going to share these sources.
Benefits of Selling Digital Products:
Before we get into the step-by-step action plan, let’s have a look at why reselling digital products is generally a good idea to make money.
As the consumption of digital products is massively growing with no signs of decline, now is the best time to start your digital product business. Here are the main reasons why:
- Instant delivery – your products can be delivered to the customer within seconds or minutes after purchase. There’s no need to wait for days or weeks as you would do with the physical product delivery and there are no shipping costs involved too.
- Costs nothing to duplicate – owning a digital product once is enough to resell it hundreds or thousands of times. There are no manufacturing costs considered with digital products, whereas it may cost a lot to produce duplicates of a physical one.
- Great profit margins – as it costs nothing to duplicate or ship digital products you can often keep 100% of the profits.
- No inventory needed – as you are not handling any physical inventory there’s no need to rent any storage rooms or warehouses, and most importantly – you are never out of stock.
Other benefits of selling digital products include:
– Minimal financial investment
– Big global internet market
– You can fully automate the process
– Allows working from anywhere
– You can start ASAP
How To Resell Digital Products Effectively?
The process of finding and listing your digital products for resale may only take minutes, however, you may want to take your time and plan things constructively.
Taking the right steps, in the beginning, is very important for your future success, and that’s what we are going to cover all here:
1. Choose Your Niche
If you are just thinking of reselling digital products for a quick buck, you need to think beyond that.
You need to think of establishing a long-term profitable business by focusing on your audience, marketing strategies, and the value that you can provide.
Become an expert in your field to serve a particular group of people with your products, and that field is going to be your niche.
While selling products in a particular niche is a good strategy to start, people also have a lot of success when selling products in many niches at once.
Choosing and sticking to a niche works well if you decide to market your products through blogging. You can start in a single niche on a generally-branded website, and add more niches as you grow.
The most popular world niches are – health, fitness, food, business, marketing, crypto, etc. However, it doesn’t necessarily mean that you need to follow them, and the biggest success comes when you choose the niche you are actually interested in.
With over 3.9 billion Internet users worldwide, your niche can almost be anything you can think of as you have a really big chance to find your targeted group of people.
There’s customer demand in almost every niche, as well as there’re digital products available for resale in every niche too. How you are going to connect that product to a particular group of people is going to be your marketing strategy, but about that – later in this article.
Reminder: Choosing and sticking to a particular niche is just one of the digital product selling strategies. Depending on how you are willing to market and sell your products, you may also sell digital goods in variety of niches at once.
2. Find The Products That You Can Resell
There are many websites where you can find already-created digital products, and we are going to look for PLR products because they can be modified and resold.
In this section, we are going to cover the three PLR websites that provide the best quality done-for-you products for a good deal.
1. PLR.me
When it comes to PLR products, this website is a real deal in the industry. PLR.me is a digital product store where you can find plenty of done-for-you fully brandable products in almost any niche.
This website has revolutionized the PLR industry by offering the best quality products that you can edit, rebrand, resell, give away, or use however you like.
Unlike the majority of PLR sources, PLR.me has an in-house writing team of native English writers who actually create all products themselves. So, all the content from this website is original and well-written.
There you can find many types of digital products, such as ebooks, articles, blog posts, courses, action guides, presentations, and more. You can either resell these digital products individually or you can use them to create a product package.
Visit PLR.me: Click here
2. PLR Database
PLR Database is another great PLR source, which offers high-quality products for a good price. It is a PLR membership site where you pay for a subscription that allows you to unlimitedly access all products for a certain time.
The membership offers over 25,000 done-for-you digital products that you can rebrand, resell, and also use as your own. There you can find digital products, such as ebooks, articles, videos, audio, graphics, and software, and they cover all popular niches.
What’s great about this site is that admins add new products every day, so you are never left behind with your membership. Another good thing about PLR Database is pricing. 1 month’s membership there costs only 10$, and if you would like to subscribe for a year, you will only pay $49.
In case you can’t afford a premium membership, PLR Database also offers a generous free product section, but products from there will come with more restrictive rights.
Visit PLR Database: Click here
NOTE: There you can also find products under Resell Rights, and Master Resale Rights, however, we only recommend sticking with Private Label Rights. It’s because this licensing type is the most permitting and allows you to change and re-brand your products.
3. Content Sparks
Content Sparks is an amazing source for downloading larger types of done-for-you digital products. While this website has various types of products to offer, it mainly sells complete brandable courses.
All products from Content Sparks come with a white-label license meaning you can modify, rebrand, giveaway, resell, or use them for any other purpose.
The courses cover business, management, sales, marketing, and professional development topics, and they come with various customizable informational and promotional materials, such as:
- Course Books
- Cheatsheets
- Action Guides
- Snapshot Templates
- Spreadsheets & Worksheets
- Social Media & Blog Posts
- Email Follow-Ups
- Module Quizzes
- Sales Pages
- Editable Graphics
- Cheatsheets
- Slideshows
- Speaker Notes
- Infographics
- Assessments
- Planners
- & many other products
You can either resell the whole course for a good price, or you can resell their materials separately if you wish so.
Apart from full-funnel digital brandable courses, Content Sparks also offers smaller done-for-you products such as ebooks, blog posts, email newsletters, and more.
Visit Content Sparks: Click here
3. Rebrand Them
So once you find an ebook, course, or any other product that you would like to resell, it’s time to change it and make it all yours. The best way to do that is by rebranding (modifying) it.
While it’s not necessary, and you can legally use PLR products as they are, you will have more chances of success if you modify these products in some way.
Firstly it’s because PLR products might be imperfect and they may lack some quality and value. Also, as PLR products are publically accessible, the chances are that somebody has already used that product online, and you don’t want to just distribute a duplicate of that.
Ideally, you should sell an original, never seen product before, and that is good for your brand, authenticity, and your audience.
What we can do to produce a quality piece from a PLR product, is to modify it by adding value, and there are two ways how you can do that:
1) Improve the contents inside:
If you want to modify the contents of an ebook or any other written info product, you simply need to open it in PDF or Word Document files. Then you can change the contents inside by removing what’s not great, and adding what’s good.
You can also rewrite certain parts of the content to make your product unique.
You can either rewrite the content manually or with the help of rewriting software, like Spin Rewriter. This tool will help you to automatically rewrite the content into unique in seconds.
But, if you are planning to resell products like software, plugins, or templates, changing its frameworks and structures is going to require some knowledge in tech and coding.
When it comes to videos or audio, there’s nothing much you can do in terms of modifications, but to only change their covers.
2) Change the covers
A digital product cover is the most important aspect that attracts customers and sales. It is the first impression your customers will get about your product. So no matter whether you are selling ebooks, courses, or software, make sure your product cover looks great.
The very least you can do when changing your covers is to put your logo or name on them. But if you want to take the extra mile, you can completely redesign the cover, especially if it doesn’t look great.
One of the best free tools to design product covers is Canva. With the help of thousands of pre-designed cover templates, fonts, and graphic elements, creating beautiful designs with Canva becomes a quick, enjoyable, and easy process.
3) Package them up
While you can have success when selling products like ebooks, courses, planners, or software alone, it could be hard to sell presentations, blog posts, affirmation reflections, and other smaller products.
Putting different digital products together into one is a great way to rebrand and increase the final value of your product. You can use smaller digital products to complement the larger ones while putting everything into the package.
Or, you can just simply sell a couple of several products together in a discounted bundle, allowing customers to save money if they buy more from you.
Remember, you only need to compile a digital product once in order to sell it plenty of times. So do your best when crafting your perfect digital product.
4. Choose The Platform To Resell Your Products
There are many platforms that can help you resell digital products. Some of them are product marketplaces where you can list your products for people to discover and buy them, and some of them are eCommerce tools that allow you to sell digital products from your own platform.
While listing digital products on marketplaces is a good idea, you should focus on establishing your own digital product store if you want to achieve long-term success,
That’s because having your own shop enables you to have 100% of control of everything, including store design, product marketing, payment processing, transaction fees, and other aspects. In addition, you typically get to keep more profits from your product sales, if you sell them through your own platform.
Once you have your own online store with digital products on sale, you can additionally list them on other marketplaces, like Amazon KDP, E-Junkie, Etsy, and others to gain extra traffic to your products.
We will cover two main options on how you can effectively set up your online store to resell your products independently. One option is going to be for those who already have websites, and the second option is going to be for people who want to start from scratch.
The platforms we are going to mention here have gained a great reputation online throughout the years, offer quality services, and are cost-effective.
Option 1: Payhip.com
Payhip best suits those who already have their websites up and running. This platform works like an e-commerce addition to your existing site allowing you to create and integrate product pages, “add to cart” & “buy now” buttons, checkout pages, secure payment solutions, and many other features.
With Payhip, you can easily sell any type of digital product, monitor your sales, make promotions, and do many other things.
This platform is beginner-friendly and costs nothing to start selling. You can list as many products as you like, and Payhip will only take a 5% transaction fee after someone purchases your stuff.
You want to reduce those transaction fees to 2% or even 0%, you can do that with additional monthly payments:
If you don’t have a website, but still want to use Payhip, you can easily create a WordPress blog and then integrate Payhip for free.
Option 2: Sellfy.com
If we compare Sellfy to Payhip, Sellfy is an all-in-one solution for selling digital products online and it has everything you need to become a top seller.
The platform offers services for those who want to start absolutely from scratch as well as for anyone who already has their websites running.
With Sellfy you can create, market, and sell digital products in one place. Besides selling products individually, the platform allows you to create a membership site and sell products on a subscription basis.
If you don’t have a website, you can create one with Sellfy. It has an integrated store builder with predesigned themes that enable you to create and host beautiful storefronts in minutes. And if you already have a site, you can easily integrate Sellfy’s e-commerce solution into it.
Since you get more convenience and advanced features, Sellfy is a more expensive option than Payhip. The prices start at $19/month, and the features include:
- Store builder with themes
- Store hosting with a custom domain
- Customer analytics
- Product marketing tools
- Unlimited product listings
- Ecom integration to an existing website
- 24/7 email & chat support
- + many more
Sellfy accepts Paypal and Stripe for payments, and automatically delivers products to your customers in seconds.
Try Sellfy for 14-days for Free
5. Market Your Products
Now once you have established your own independent online product store and listed your products, it’s time to promote them, so people can find and buy them.
While there can be dozens of strategies to promote your digital items, here we will cover the 3 most popular ones – using marketplaces, blogging & paid advertisement:
1. List your products on the marketplaces
Listing your digital products to other places apart from your website can bring extra exposure and drive you more sales. There is a variety of marketplaces on which you can publish certain digital products, and those include:
- Etsy (for many digital products)
- Kindle Direct Publishing (for ebooks)
- Udemy (for courses)
- E-Junkie (for many digital products)
- Creative Market (for many digital products)
- Creative Fabrica (for many digital products)
- Barnes and Noble (for ebooks)
- Smashwords (for ebooks)
- Clickbank (for many digital products)
- JVZoo (for many digital products)
- Fiverr (for many digital products)
Note that some of these marketplaces have built-in plagiarism checkers that scan if the same content has not been uploaded before. So, before uploading your products to these marketplaces, check their terms and conditions, and if needed – make sure that your products are modified and unique.
2. Start a Blog
Blogging is by far the best way to market your digital products, and the best thing about this method – it’s absolutely free. As you have digital products listed on your e-commerce store, you can complement your site with a number of blog posts that could generate targeted traffic from Google.
Blogging is not an easy way to get traffic, however, it can become your most powerful asset over time. In order to achieve that, you should write and publish high-quality blog posts in your niche, while trying to rank them on Google with SEO strategies.
Search engine optimization (SEO) is a process where you are optimizing your blog posts to appear on the Google search results for a certain key phrase. As Google has several ranking factors, consistent publishing with the proper SEO strategies will push your blog posts up in the rankings. As your site climbs up the rankings, it gets more exposure and more free traffic.
The great beauty of this marketing method is that it’s free, automated, and passive, meaning that once you establish a solid blog, the potential customers will flow on an autopilot basis.
If you want to generate traffic to your digital products through blogging, you must create a blog in the same niche. For example, if your products are about cooking, you should build a blog in a cooking niche.
And if you plan that the products in your store will belong to completely different niches, you will probably hardly benefit from this marketing strategy.
3. Use Paid Advertising
Paid advertising is also a great method to market your digital products, however, it usually requires knowledge and investment.
If you are new to internet marketing, it’s going to be better if you stick with alternative marketing methods first, because paid advertising requires some experience and involves risks.
You can run social media advertising, like Facebook, Instagram, YouTube, Pinterest, and TikTok ads, or, you can try search engine ads, like Google or Bing Ads.
Which, ad network you should choose depends on your audience and marketing strategies, however, most people start with Facebook advertising or Google advertising, because these platforms are used by almost everyone.
No matter which advertising network you will choose the entire process consists mostly of testing. You will have to spend time and money to test which advertisement settings brings you the best results, and once you figure that out you can increase your budget.
If you want to run ads for your digital products, you will also have to build sales funnels and email marketing campaigns. It’s because every customer needs to go through the “warm-up” process, and you could end up wasting money sending cold traffic straight to your product offers.
But once you figure out which ad settings work best for you, and once you have your sales funnels and email campaigns ready, this process can become very powerful, and most importantly – automated.
Final Words:
Digital products revolutionized the ways we shop, consume, and do business. As the global consumption of digital products is growing, today is the best time to start your own digital product business.
To start this type of business you don’t necessarily need to create products from scratch, and there are legal ways how you can resell already created digital goods.
Choosing the right niche for your products is key to the consistency and longevity of your business. It’s because the more you are interested in your niche, the more you will be inclined to work on it.
Once you know your niche and found the right products to resell, choose a 3rd party e-commerce solution to make things possible and easy.
But that’s just an easy part. The hardest part is marketing, and it may take significant effort to market your products to your audience. No matter which marketing strategy you will choose, it will take time to figure out things and see the positive results.
So, the most important thing is not to give up, and always stay patient and consistent.
Good luck with building your digital product empire!