9 Steps To Resell Digital Products For Passive Income [2024]

Have you ever imagined a seamless business model that allows you to earn online income automatically from anywhere in the world?

Probably the most passive yet very profitable online business today is selling digital products online.

But, the issue with digital products is that they may take a long time to create, not to mention the knowledge and expertise required to create them.

The good news is that today we have a fantastic opportunity to skip the entire product creation process by reselling already-created digital products.

In this article, we are going to cover 10 effective steps and strategies to make passive income reselling digital products. We are also going to cover the best websites to download already-created digital goods.

But before that, let’s discuss the legal aspects of reselling digital goods.

Is It Legal To Resell Digital Products?

is it legal to resell digital products

Well, it depends.

If you just buy a digital product from a random product store, or a website, reselling those products is probably going to be an illegal action against the person who has created them.

It’s because in many cases these products are going to be protected by copyright laws, and you may end up running into some legal issues if you decide to infringe those rights.

Also, it’s not very ethical to just take someone else’s work and try to make money over it.

However, there’s one solution allowing you to legally resell digital products that have already been created, and that is – White Label Digital Products, also known as Private Label Rights (PLR), or Resell Rights products.

White label is a certain licensing type that allows us to modify, change, rebrand, and ultimately resell done-for-you digital products.

It has been a huge lifesaver for many digital product sellers as there’s no longer a need to dedicate countless hours to product creation.

Benefits of Reselling Digital Products:

We already covered that one of the main advantages of reselling already made digital downloads is that it can save loads of time and finances on product creation.

Let’s have a look at more reasons why reselling digital products is a good idea to make money:

  • Instant delivery – your products can be delivered to the customer within seconds or minutes after purchase. There’s no need to wait for days or weeks as you would do while selling physical products. There are no shipping costs involved too.
  • Costs nothing to duplicate – owning a digital product once is enough to resell it hundreds or thousands of times. There are no manufacturing costs considered with digital goods, whereas it may cost a lot to produce duplicates of a physical product.
  • Great profit margins – as it costs nothing to duplicate or ship digital products you get to keep larger profits.
  • No inventory needed – since you are not handling any physical inventory there’s no need to rent any storage rooms or warehouses, and most importantly – you are never out of stock.

Other benefits of reselling digital products include:

– Minimal financial investment
– Big global internet market
– Fully automated process
– Allows working from anywhere
– No experience required
– You can start ASAP

How To Resell Digital Products Effectively?

make money reselling digital products

The process of finding and listing your digital products for resale may only take minutes, however, you may want to take your time and plan things constructively.

Taking the right steps, in the beginning, is very important for your future success, and that’s what we are going to cover all here:

1. Find Profitable Digital Products To Resell:

There are many websites where you can buy digital products to resell.

Let’s cover the top 5 options:


plr me

PLR.me is a treasure trove of high-quality, customizable done-for-you products that are perfect for anyone looking to sell digital downloads online.

This product store stands out from others because of its commitment to provide original, well-written content created by in-house team of native English writers. 

The platform has products in a variety of niches, and all products can be modified, edited, and resold unlimited times.

Available product categories:

  • Action Guides, Handouts & Lead Magnets
  • Affirmation Reflections
  • Articles & Blog Posts
  • Courses, Coaching Programs & Workshops
  • Checklists
  • Fables & Short Stories
  • Reports & EBooks
  • Slide Deck Presentations
  • Worksheets

Check out PLR.me

PLR Database

plr database

PLR Database offers over 25,000 digital products that you can rebrand, resell, or use as your own. You can find ebooks, articles, videos, graphics, and software that cover all popular niches.

With a subscription, you get unlimited access to all products for a certain time, and new products are added every day. A monthly membership costs only $10, and a yearly subscription costs $49/year.

In case you cannot afford the subscription, the PLR Database has a section of over 5,000 free digital products that you can resell. However they are of low quality, and you will not be able to modify them.

Available product categories: 

  • Articles
  • Audio
  • Ebooks
  • Graphics
  • Packages
  • Scripts
  • Software
  • Videos
  • Websites

Check out PLR Database

Content Sparks

contentsparks courses

Content Sparks is a white-label product store that specializes in customizable courses for business, management, sales, digital marketing, and professional development. 

The courses come organized into modules and lessons, and they include a wide range of materials such as slideshows, infographics, assessments, and more. 

Each course includes with a white-label license that allows you to modify, rebrand, resell, or giveaway.

Available product categories: 

  • Courses
  • Ebooks
  • Articles & Blog Posts
  • Email Newsletters
  • Assessments & Quizzes
  • Lead Magnets
  • Planners & Printables
  • Social Media Content
  • Workshops & Webinars
  • Content Bundles

Check out Content Sparks

PLR Printables Store

PLR printables store

If you’re looking to sell high-quality low-content digital products look no further than PLR Printables Store.

This website is a mix of a product store and a membership site, giving users the flexibility to purchase individual products or subscribe to monthly plans for unrestricted access.

They offer a wide variety of printables, which you can resell on your website or digital product marketplaces, like Amazon, Etsy, or Creative Market.

All products include PDF and Canva files making them easily customizable to your needs.

Available product categories:

  • Planners
  • Journals
  • Calendars
  • Coloring Pages
  • Stickers
  • Bundles

Check out PLR Printables Store


big product store

Big Product Store is another great membership site that provides unlimited access to its entire product library for a chosen period of time.

It offers over 10,000 well-researched and well-written products in various niches.

The site adds unique and exclusive products daily, and lifetime membership deals are available for users who want to access all done-for-you products forever.

Available product categories:

  • Audios
  • Animated Templates
  • eBooks
  • Tools And Scripts
  • Templates & Graphics
  • Videos
  • Viral Contents
  • WordPress Plugins & Themes


More white-label digital product sources:

In case the list of the mentioned websites is not enough for you, here are more resources to find high-quality brandable digital products:

2. Modify & Rebrand Digital Products:

modify digital products

So once you find an ebook, course, or any other product that you would like to resell, it’s time to change it and make it unique. The best way to do that is by rebranding (modifying) it.

While you can legally resell PLR products as they are, you will likely have more chances of success if you modify these products in some way.

It’s mainly because these products are accessible publicly, and there are chances that someone else has already used them. Ideally, you should sell an original, never seen product before, and that is good for your brand, and your audience.

Also, by modifying the done-for-you products, you also can improve them at the same time.

Here are the best ways to rebrand white-label digital products:

1) Improve the contents inside:

If you want to modify the contents of an ebook or any other written info product, you simply need to open it in PDF or Word Document files and change the contents by removing what’s not great, and adding what’s good.

You can also rewrite certain parts of the content to make your product more unique.

You can either rewrite the content manually or with the help of content rewriting tools. The rewriting tools will help you to rewrite the content into unique in seconds automatically.

If you are planning to resell low-content products, such as planners, journals, or coloring books, there will be customizable files included, such as Powerpoint, or Canva. They will allow you to easily change the design elements of the product’s interiors.

But, if you want to resell products like software, themes, or plugins changing their frameworks and structures is going to require some knowledge in coding.

2) Change the covers

A cover is the most important aspect of a digital product that attracts customers. Whether you are selling ebooks, courses, software, or any other products make sure that their covers look great.

The very least you can do when changing your covers is to put your logo or name on them. But if you want to take the extra mile, you can completely redesign the cover, especially if it doesn’t look great.

One of the best free tools to design product covers is Canva. With the help of thousands of pre-designed cover templates, fonts, and graphic elements, creating beautiful designs with Canva is a quick, enjoyable, and easy process.

3) Package them up

While you can have success selling products like ebooks, courses, planners, or software alone, it could be hard to sell presentations, blog posts, affirmation reflections, stickers, and other smaller products individually.

Putting different digital products together into one is a great way to rebrand and increase the final value of your product.

You can use smaller digital products to complement the larger ones while putting everything into the package, which is focused on a certain niche, theme, or occasion.

For example, you can put together and sell a Thanksgiving bundle consisting of planners, decorations, stickers, coloring pages, and other small products in that theme. Or, you can create a fitness course from various ebooks, presentations, worksheets, and other resources.

Remember, you only need to compile a digital product once in order to sell it plenty of times. So do your best when crafting your perfect digital product package.

3. Create a Dedicated Website:

digital product store

When it comes to selling digital goods, having a dedicated website is essential. 

By having your own e-commerce store, you’ll be able to showcase your digital products in the best possible way and provide potential customers all the information they need to make an informed purchase decision.

Your website enables you to have 100% of control of everything,  including store design, product marketing, payment processing, transaction fees, and other aspects.

Plus, you’ll be able to keep more of the profits from your sales, compared to selling on third-party marketplaces that take listing or transaction fees.

You can either create your digital product store where you would sell products individually or you can create a membership site with unlimited access to your products via subscription.

Using WordPress is a cost-effective way to build a website for your digital products, but it does require some technical knowledge and time investment to set everything up. 

With WordPress, you’ll also need to use external plugins, which may come with premium versions for extra customization options.

On the other hand, using an all-in-one store builder is a more convenient option that takes care of all the technical details for you. 

These platforms typically provide pre-designed landing pages, product pages, and checkout processes that are optimized for sales. Plus, they often include email marketing tools to help you promote your products to your audience.

Some of the all-in-one store builders include:

  • Podia
  • Sellfy
  • SendOwl
  • Payhip
  • BigCommerce
  • Gumroad
  • Shopify

However, using all-in-one website builders for e-commerce often comes more expensive than creating and running your store with WordPress.

4. Start a Blog


Blogging is q great way to generate traffic to your digital products.

Once you have digital products listed on your own online store, you can complement your site with a number of blog posts that could generate targeted traffic from Google.

While blogging is not an easy way to get traffic, it can become your most powerful customer stream over time. In order to achieve that, you should write and publish high-quality blog posts, while trying to rank them on Google with SEO strategies.

The beauty of this marketing method is that it’s free, automated, and passive, meaning that once you establish a solid blog, the potential customers will flow on an autopilot basis.

If you want to generate traffic to your digital products through blogging, you should create a blog in a specific area or niche, and stick to it.

For example, you can create a blog about fitness, cooking, business, or any other topic, and offer relevant digital products to the readers.

However, if you plan to sell multi-niche products in your store, blogging probably will not be your best marketing strategy, and you should consider alternative methods.

5. Sell Digital Products on Online Marketplaces:

Selling on online marketplaces can provide an excellent opportunity for digital product creators to reach new customers and increase sales.

The great thing about these platforms is that they already get large amounts of visitor traffic, so you don’t have to worry much about marketing your products.

Just upload your digital files on product marketplaces, optimize them for search engines, and wait for the passive income to flow in.

There are plenty of marketplaces available, where creators can showcase and sell their digital items.

Etsy, for example, is an excellent choice for those selling digital art prints, clip art, and other visual art forms. 

Amazon is perfect for ebook and low-content book authors looking to reach a wide audience, while Udemy is ideal for course creators looking to teach a specific skill or subject online. 

Creative Fabrica, Creative Market, and E-Junkie offer options for a wide range of digital assets, including fonts, graphics, and templates. 

Additionally, Barnes and Noble and Smashwords offer digital publishing options for ebooks, while Clickbank and JVZoo provide an extensive marketplace for many digital goods, including software, video tutorials, and online courses. 

By leveraging online marketplaces, you can reach new customers and expand your sales channels with ease.

6. Leverage Social Media:

paid ads digital products

Leveraging social media can be a game-changer for promoting your digital products to a wider audience. 

By using popular platforms like Facebook, Twitter, Instagram, and TikTok, you can reach your target market and generate more sales. 

There are several effective strategies you can use to harness the power of social media. 

One approach is to create engaging content that highlights your digital products and share it with your followers. Additionally, you can join relevant groups and communities to share your stuff with potential customers.

Collaborating with influencers in your niche is another powerful way to boost your product promotion efforts. By partnering with influencers, you can tap into their large followings and leverage their credibility to promote your products.

Social media ads are also a great way to target specific audiences that are more likely to be interested in your products. However, for that, you will need some advertising budget, and this method comes with greater risks.

7. Offer Affiliate Programs:

marketing digital products

Offering an affiliate program for your digital products is a powerful way to generate sales and grow your reselling business. By partnering with affiliates, you can leverage their audience and reach a wider customer base. 

Your affiliates will promote your digital products to their audience, and you will pay them a commission on each sale they refer. 

This is a win-win situation for both parties, as your affiliates earn money by promoting your products and you increase your sales without spending any money on advertising

To set up an affiliate program, you can use affiliate networks such as ShareASale, JVZoo, or ClickBank, which provide you with a platform to manage your program and recruit affiliates. 

You can also set up your own program using software like AffiliateWP or Post Affiliate Pro

When creating your program, make sure to offer attractive commissions to incentivize affiliates to promote your products. 

Once you set up an affiliate program for your digital products, provide your affiliates with marketing materials like banners, product descriptions, and email templates to make it easy for them to promote your stuff.

8. Offer Freebies, Discounts & Coupons:

Offering freebies, discounts, and coupons is an excellent way to attract new customers and boost sales of your digital goods. 

You can offer a free value on your website, such as a free e-book or a free portion of your digital product, to entice potential buyers. This can demonstrate the value of your product and give them a taste of what they can expect if they decide to purchase it. 

Additionally, discounts can be a great way to incentivize customers to buy. You can offer a limited-time discount or a special price for first-time buyers. 

If you run an affiliate program, you can also issue custom discount coupons for your affiliates, so they can share them with their audience and incentivize your digital product sales even further. 

9. Utilize Email Marketing:

sell digital products through email markeitng

Email marketing is a very powerful tool to promote and sell digital products. 

You can use email marketing to inform your subscribers about new product releases, exclusive discounts, and other special offers. 

By providing value and building a relationship with your subscribers, you can establish trust and increase your chances of making new sales. 

The amazing thing about email marketing is that everything can be automated.

First, you will need a website and an opt-in form where you would collect your email subscribers. 

Then, you will need to offer a lead magnet that would work as an incentive for users to share their email addresses with you. That lead magnet can be a free digital product or an exclusive discount.

Lastly, you will need to prepare a sequence of value-packed emails that you would automatically send to anyone who joins your email list.

With the right strategies and approach email marketing can be a passive yet very powerful channel to drive sales and build long-term relationships with your customers.

10. Foster a Community:

foster a community

Fostering a community around your brand can lead to the development of loyal customers who not only purchase but also champion your digital products.

Consider establishing a presence on platforms like Facebook groups, forums, or other online communities. This allows your customers to engage in discussions, share their experiences, and seek advice about your products.

By actively participating in these communities, you can gain direct feedback, offering invaluable insights to help refine your products based on their needs and preferences.

Such an active community stands as a testament to the quality and value of your offerings, offering tangible social proof to potential customers.

In the dynamic realm of the digital marketplace, it’s crucial to remain proactive, always updating your strategies and venturing into uncharted territories.

As the digital world evolves, so must your methods of selling digital products, with your dedication to growth and adaptability being integral to your success.

Additional Tips for Selling Digital Products

Additional Tips for Selling Digital Products

We have not finished! Apart from the main strategies of reselling digital goods, there can be more methods that you can implement along your journey.

Here are some extra tips for maximizing the potential of sales for your digital products:

  • Collaborate with Other Creators: Building partnerships with fellow digital product creators can be a strategic move. Joint promotions or collaborative projects not only combine the strengths of both parties but also allow you to tap into each other’s established audiences. This can lead to increased visibility and potentially higher sales for both parties involved.

  • Invest in Quality Presentation: First impressions matter, especially in the digital realm. By investing in professional graphics, top-notch product images, and compelling descriptions, you position your products more attractively to potential buyers. High-quality presentation signals professionalism instills trust, and can significantly influence a customer’s purchasing decision.

  • Gather and Showcase Testimonials: Positive reviews and testimonials are potent tools in building trust with new customers. Encourage satisfied clients to leave reviews, and prominently display these endorsements on your sales pages. When potential buyers see that others have had positive experiences with your products, it boosts their confidence in making a purchase.

  • Offer Bundled Products: Creating product bundles can be an effective strategy to increase the perceived value of a purchase. By grouping related products together and offering them at a discounted rate, customers feel they’re getting more bang for their buck. This can not only increase individual transaction values but also promote the sale of multiple products simultaneously.

  • Optimize for Mobile Users: With the increasing number of online shoppers using mobile devices, it’s crucial to ensure your digital store provides a seamless mobile experience. A responsive design that adjusts to various screen sizes, fast loading times, and easy navigation can greatly enhance user experience and ensure you don’t lose sales due to technical frustrations.

  • Integrate Upselling and Cross-Selling: Effective upselling (offering a superior, more expensive product) and cross-selling (recommending related products) techniques can significantly boost your revenue. By strategically placing these recommendations during the checkout process or within product pages, you can encourage customers to explore and purchase additional items they might find valuable.

  • Conduct Regular Surveys: Feedback is invaluable in the world of digital products. By regularly surveying your customers and audience, you gain insights into their needs, preferences, and potential pain points. This data can guide product improvements, inspire new product ideas, and help tailor your marketing strategies to better meet your audience’s desires.

  • Stay Updated with Market Trends: The digital market is ever-evolving. By staying abreast of the latest trends, technologies, and consumer behaviors, you ensure your products remain relevant and competitive. Regularly update your products, explore emerging platforms, and be ready to pivot your strategies based on the current market landscape.

  • Host Webinars and Live Sessions: Hosting live sessions, be it webinars, Q&A sessions, or product demonstrations, can be a powerful way to engage directly with your potential customers. These platforms allow for real-time interactions, addressing doubts, showcasing product benefits, and building a personal connection with your audience.

  • Ensure Secure and Multiple Payment Options: Offering a range of trusted payment methods caters to a broader audience and ensures a smoother checkout experience. Moreover, emphasizing the security measures you’ve implemented for transactions will build trust with customers, reassuring them that their financial details are in safe hands.

Final Words:

Reselling digital products can be a great way to make money online without requiring significant investments and time.

By following the right steps, you can effectively find, modify, and resell white-label digital products to earn profits without the hassle of creating them from scratch.

When looking for profitable digital products to sell, there are various sources to choose from, such as PLR.me, PLR Database, Content Sparks, PLR Printables Store, and Big Product Store.

These platforms offer high-quality products in various niches that you can rebrand and sell as your own.

Moreover, it’s essential to rebrand or modify the products to make them unique and add more value to your customers. You can improve the product’s contents, add new elements, or redesign the product’s cover to make it more appealing to your target audience.

In addition, marketing your products is key to making sales. You can use blogging, social media, email marketing, or paid ads to reach your target customers and promote your products effectively.

By reselling digital products, you can grow your online business and create a sustainable source of income. However, it’s essential to plan things constructively and take the necessary steps to succeed in this competitive field.

Good luck with building your digital product empire!

Leave a Comment