Most businesses have a presence in the online world, but being present on Social Media or YouTube only is far not enough.
They also need a website, the place where they can publish content, collect email addresses, and turn visitors into customers.
Even a simple home-made website can bring a lot of benefits to you or your business. So, If you haven’t created yourself a website yet, you will find out some good reasons why you should do it in 2020.
1. Your Customers Will Search For Your Website
If you use offline marketing methods to get leads and attract new customers to your business, you can still get results even without a website. But, sooner or later, people will search for your business on the Internet, and if they won’t find you – you might miss out on new customers.
They may want to learn more about your business, including your products or services, or they may want to compare you with your competitors. Not having a website is not a deal-breaker, but it can have a negative impact, and hold your business back from bigger opportunities.
If you are being present on social media or run advertising campaigns, you should also have a website where you provide a call to action (for example – buy, subscribe, order, etc.). A website is an easy way to give people more information about your business and show them that you are a professional.
2. Your Competitors May Steal Your Customers
People will search for your business when they are in a phase where they want to learn more about your products. They will type your business name or any related to your business terms on Google, but what if they won’t find your site on search results?
Google will show them the most relevant results. It can be websites of your competitors or other information sources, which does not help you to reach your ultimate business goals.
Also, many paid advertising marketers bid on keywords relevant to their competitors’ businesses. It’s an easy and cheap way for them to get targeted traffic. Competitors can bid when people search for your business as well.
The good news is that you can claim back all this traffic by creating a website and including some basic information. Google will find your site soon and show it in the first position when people search for your business name.
3. A Website Is A Long-Term Investment
A website gains more credibility and better rankings through time. That means your website’s value increases while it is simply being present online.
Today, digital marketers invest in old domain names and websites as the search engines trust old websites, and they get better rankings than the new ones.
That means the sooner you create a website, the better. The results will not be great in the beginning, but eventually, you will build a valuable asset for your business, which you can profitably sell in the long run.
4. Get Leads And Make Sales
Even a simple website with 2-3 pages and an email form can do the work. Of course, we suppose that you have a way to get traffic and redirect this traffic to your site.
If you are focused only on social media, you lose opportunities for gaining customers that could result in more sales. Many businesses on their social media profiles include only a phone number or an email address, and no website.
Some people will call you, but you can expect better results if you ask them to learn more on your website. There you can offer your services, products as well as build your email list by requesting visitors to share their contact information.
Remember, it’s often easier for customers to fill in some personal details rather than making a call and start asking questions.
5. Prove That You Are An Expert
People want to buy products and services from people and businesses that are experts in their industries. It’s on you to prove to them that you can deliver what they want.
A website allows you to add any information you want and build trust with your visitors. Here are a few strategies that increase trust between you and your customers:
- Case studies
- Personal or business achievements
Most experts in any niche create good content regularly on their blogs and share it on social media as well. It can include tips and ideas relevant to your products or services. It all demonstrates that your business is an active problem solver.
You can also show them how your product or service works for other people, ask them to share their experiences, and include any other helpful information.
6. A Website Is Available 24/7
While it’s obvious, it must be mentioned that your website is always available to your customers throughout 24 hours.
It can generate leads and make sales when you sleep or spend time with your family. Offline businesses – physical businesses, can work and get their revenue only on the hours that they can accept customers. Online businesses can be the same profitable at any time of the day or days that you are not at the office at all.
The same applies to the supportive elements of a website. Visitors can always check your products, get information, contact support, and read your content.
7. Make Money From Scratch
Did you know that a simple self-made website with almost no investment could earn you tons of money with the right online business strategy?
Nowadays, people make thousands if not millions of cash from simple blogs that are based on specific niches. One of the most popular and lucrative ways to make money from your blog is affiliate marketing, where you recommend other people’s products and get a commission when someone buys them.
So, if you don’t have products or services to sell, it’s not a problem, as there are thousands of products online that you can promote and earn generous commissions (up to 90%) after someone purchases them through your affiliate link.
Another way to turn your simple blog into a business is to place ads on it and get paid every time someone clicks the ad. Once you have a good amount of visitors regularly coming to read your blog, you can integrate Google Adsense and start rolling money!
8. Low Cost:
We can see new websites coming up every single day trying to get a piece of the pie in the internet world. The truth is that everyone can create a new website and maintain it at a very low cost. If you have some basic design skills, you can build a website for a few dollars.
Then, it will cost only a few extra dollars per month to host it. It all depends on the type of the website, but you can start with a domain name and a simple hosting package.
You can also hire freelancers or an agency to do the work for you. It can cost more, but you can get a professional job done.
11. Helps With Branding
If you have a long-term strategy and want people to remember your business, a website is a place that you can share your message with the world.
Everything that you have read above can work to your advantage in terms of branding. Think about the importance of having a website in today’s world when you can get ranked for multiple terms in your industry, offer support, answer questions, give people free tips and advice, and show success stories with your products.
It allows you to be in multiple places on the internet at the same time, and be a positive voice in your niche. There’s nothing else so powerful to help your brand’s name spread across the world, rather than a website.
10. Get Organic Traffic
Organic traffic is free traffic that you can get from search engines. In 2020, Google will own 92% of the market, and it’s the first website to provide traffic in the world. So, it’s important to optimize your website for Google. In every niche, you have a lot of opportunities for organic traffic.
While you can’t go for competitive terms with a new website, there are low-competition opportunities everywhere.
For many businesses, organic traffic is their main source of traffic. It makes sense because people still use keywords to find whatever they want on Google. You need to create content for the terms (key phrases) that you want to get ranked.
11. Market Your Business On The Internet
There are many untapped opportunities on the internet to market your business. You can get in any niche and platform at no cost and start building an audience.
Your website should be the center of your efforts. That means you have the option to work on different platforms like social media, YouTube, and advertising programs at the same. However, you don’t have to sell something each time you create content or try to add funnels for each platform.
You can add a link to your website where you can request email addresses and describe your services. Trying to sell on social media sounds spammy, some users do not like it, and it may go against their rules.
Keep in mind that your website is the only place on the internet where you can control and set your own rules.
In contrast, you can’t fully control traffic from social media and search engines. For example, if something goes wrong with any of your traffic source platforms, you can keep in touch with your audience through email marketing.
12. Provide Support And Answer Questions
Depending on the type of website and your business, you can provide support to your customers. The faster you solve their problems, the happier your customers will be, and that will give you better results.
You can give them the option to contact you by email, phone, or add a live chat if you have time and the resources. Another option could be to add a page with frequent questions that people ask (FAQs) about your products and your business.
It can save a lot of time for you and your clients while it solves simple issues fast
Having a website in today’s world is important and it can assist you and your business in many ways. It can work for anyone, from big businesses that focus on branding, to small businesses and individuals who want to get started and sell a few products or services.
If your business is not on the internet in 2020, you lose opportunities that may not be available in a few years from now.
After all, the presence of your website can bring you significant benefits over time, so stop waiting and start your website now.