What Ebooks Sell Best on Amazon? Discover the Secrets of Bestsellers

Welcome to the ever-changing realm of Amazon eBooks, where best-sellers and trends are always evolving. Being aware of the top-selling eBooks on Amazon is essential, whether you’re an author, publisher or just an avid reader.

In this blog, we’ll explore the most popular eBook genres and what makes a book a hit.

Get ready to dive into the fascinating world of Amazon’s eBook market and learn about the top genres and success secrets in the world of digital books.

Key Takeaways

  • Understanding current trends in ebook sales can help authors and publishers make informed decisions about what to publish and how to market their books.
  • Genre popularity can vary depending on the time of year and current events.
  • Book cover design, price, marketing efforts, and Amazon’s Best Sellers Rank (BSR) are all key factors influencing ebook sales on Amazon.

Current Trends in eBook Sales

Amazon is the leading online retailer of e-books, with a market share of over 83% in 2023. With this much control over the market, Amazon is a good place to look at current trends in e-book sales.

One trend that has emerged in recent years is the popularity of memoirs and biographies in e-book format. According to recent reports, this genre is the top-selling category for e-books on Amazon.

Self-help, religion, spirituality, health, fitness, politics, and social sciences are also popular categories.

Another trend is the growth of audiobooks. Audible, an Amazon subsidiary, has a roughly 65% share of the audiobook market in the US. This growth is likely due to the convenience of audiobooks, which allow readers to listen to books while doing other activities, such as driving or exercising.

In addition to genre and format trends, e-book pricing is also an important factor in sales. Amazon’s Kindle Direct Publishing platform allows authors to set their own prices for e-books, and pricing can affect sales. A study found that e-books priced between $2.99 and $4.99 tend to sell the most copies.

Top-Selling eBook Genres

Top-Selling eBook Genres

When it comes to eBooks, Amazon is the largest online marketplace for both authors and readers. The platform has a vast selection of eBooks, making it a go-to source for book lovers.

The following subsections highlight the top-selling eBook genres on Amazon:


Romance is one of the most popular genres in the eBook category. It is a genre that is known to evoke emotions among readers, and it is no surprise that it has a significant following.

Romance eBooks on Amazon come in different sub-genres, such as historical, contemporary, and paranormal romance. Some of the best-selling romance eBooks on Amazon are “The Kiss Thief” by L.J. Shen and “The Mister” by E.L. James.

Mystery and Thriller

Mystery and thriller eBooks are another popular genre on Amazon.

These books are known for their suspenseful plots and unexpected twists and turns. The genre includes sub-genres such as detective stories, crime thrillers, and psychological thrillers.

Some of the top-selling mystery and thriller eBooks on Amazon include “The Silent Patient” by Alex Michaelides and “The Girl on the Train” by Paula Hawkins.

Science Fiction and Fantasy

Science fiction and fantasy eBooks are super popular on Amazon Kindle.

These books take readers on a journey to other worlds and alternate realities. This genre includes sub-genres such as epic fantasy, dystopian fiction, and space opera.

Some of the best-selling science fiction and fantasy eBooks on Amazon include “Ready Player Two” by Ernest Cline and “The Hunger Games” by Suzanne Collins.

Self-Help and Personal Development

Self-help and personal development eBooks are also popular on Amazon. These books are designed to help individuals improve their personal and professional lives.

The genre includes sub-genres such as self-improvement, motivation, and leadership. Some of the best-sellers in this category are “Atomic Habits” by James Clear and “The 7 Habits of Highly Effective People” by Stephen R. Covey.

Biographies and Memoirs

Lastly, biographies and memoirs is an emerging genre on Amazon. These books offer readers a glimpse into the lives of influential people, both past and present.

The genre includes sub-genres such as political biographies, celebrity memoirs, and historical biographies. Some of the top-selling biographies and memoirs on Amazon include “Becoming” by Michelle Obama and “Educated” by Tara Westover.

Amazon’s eBook marketplace offers a vast selection of books in different genres. The above subsections highlight the top-selling genres on the platform, however there are plenty of other good selling categories, so take time to browse and analyze the market.

Learn more: 101 Best Ebook Selling Ideas

Key Factors Influencing eBook Sales

Key Factors Influencing eBook Sales

When it comes to selling ebooks on Amazon, several key factors can influence sales.

In this section, we will delve into some of the most important factors that can make or break an ebook’s success on Amazon.

Cover Design and Presentation

The cover design and presentation of an ebook are crucial in attracting potential readers. A well-designed cover can make an ebook stand out from the competition and entice readers to click on it.

The cover should be visually appealing, relevant to the content of the book, and clearly convey the genre and tone of the book.

Book Descriptions and Metadata

The book description and metadata are also important in attracting potential readers.

The book description should be well-written, engaging, and accurately describe the content of the book. Metadata such as keywords, categories, and tags can also help readers find the book when searching on Amazon.

Related: Best KDP Keyword Generator Tools

Pricing Strategies

Pricing can also play a significant role in ebook sales.

While some authors may choose to price their ebooks high to maximize profits, others may opt for a lower price point to attract more readers. It’s important to find the right balance between pricing and profitability.

Author Brand and Marketing

Establishing a strong author brand and marketing strategy can also help increase ebook sales.

Authors should have a professional website, social media presence, and engage with their readers to build a loyal fan base.

Effective marketing strategies such as book giveaways, promotions, and advertising can also help increase visibility and sales.

Customer Reviews and Ratings

Customer reviews and ratings can also influence ebook sales. Positive reviews and high ratings can help increase the visibility and credibility of the book, while negative reviews can have the opposite effect.

Authors should encourage readers to leave reviews and respond to any feedback to show their engagement and commitment to their readers.

Amazon’s Best Sellers Rank (BSR) and Its Impact

Amazon’s Best Sellers Rank (BSR) is a metric that shows how well a product is selling in its category.

The lower the BSR number, the better the product is selling. BSR is updated hourly and is calculated based on the sales of a product within a specific time frame.

BSR is a powerful tool that can help authors and publishers determine the popularity of their eBooks.

By monitoring their BSR, authors can track how well their book is selling in relation to other books in the same category. This information can be used to make informed decisions about marketing strategies and promotions.

One of the benefits of having a high BSR is that it can lead to increased visibility on Amazon.

When a book has a high BSR, it is more likely to appear in Amazon’s “Best Sellers” lists and in search results. This increased visibility can lead to more sales and a higher BSR, creating a positive feedback loop.

However, it is important to note that BSR is just one metric, and it does not necessarily reflect the quality of a book.

A high BSR does not guarantee that a book is well-written or popular with readers. Similarly, a low BSR does not mean that a book is of poor quality or unpopular.

The Role of Kindle Unlimited in Sales

The Role of Kindle Unlimited in Sales

Kindle Unlimited is Amazon’s subscription service that allows readers to access over a million books, audiobooks, and magazines. For a monthly fee, readers can borrow and read an unlimited number of books from the selection.

For authors, Kindle Unlimited can be a powerful tool to increase visibility and sales.

When a reader borrows a book through Kindle Unlimited, the author receives a share of the KDP Select Global Fund, which is a pool of money set aside for authors who participate in the program. The amount an author receives depends on the number of pages read by Kindle Unlimited subscribers.

Many authors have found success with Kindle Unlimited, especially in certain genres. Romance, mystery/thriller/suspense, and science fiction/fantasy are among the top-performing genres in the program.

These genres tend to have high reader demand and a large selection of books available, which can make it difficult for individual titles to stand out in the crowded market.

Authors who participate in Kindle Unlimited must agree to make their books exclusive to Amazon, meaning that the books cannot be sold through other retailers.

This exclusivity requirement can be a downside for some authors who prefer to have their books available through multiple channels.

Seasonal and Holiday Sales Trends

When it comes to ebook sales on Amazon, seasonal and holiday trends play a significant role in determining which titles sell best.

During the holiday season, customers are often looking for gift ideas and entertaining reads to enjoy during their time off. As such, books that cater to these themes tend to perform well.

Some of the best-selling holiday-themed ebooks on Amazon include cookbooks, children’s books, coloring books, and romance novels.

Cookbooks that feature festive recipes, such as Christmas cookies or Thanksgiving sides, can be particularly popular. Children’s books that tell heartwarming stories about the holidays, such as “The Polar Express” or “The Night Before Christmas” are also in high demand.

In addition to holiday-themed books, ebooks that provide tips and advice for navigating the holiday season can also be top sellers. For example, books that offer advice on how to manage holiday stress or how to create a memorable holiday experience can be popular.

It’s worth noting that seasonal trends can also impact ebook sales outside of the holiday season. For example, books that cater to the back-to-school season, such as study guides or college prep books, tend to sell well in August and September.

Similarly, books that cater to the summer season, such as beach reads or travel guides, can be popular during the warmer months.

Future Outlook for eBook Sales on Amazon

Future Outlook for eBook Sales on Amazon

As the world becomes more digital, it is no surprise that the eBook market is expected to continue to grow.

According to a report by Mordor Intelligence, the eBook market size is estimated to be USD 16.42 billion in 2023, with a CAGR of 4.78% during the forecast period (2023-2028).

Amazon, being one of the largest eBook retailers, is expected to see a significant portion of this growth. One trend to watch out for is the rise of self-published eBooks.

With Amazon’s Kindle Direct Publishing platform, anyone can publish an eBook and sell it on the Amazon store. This has led to a flood of eBooks being published every day, making it harder for readers to find quality content. However, with the right marketing and promotion, self-published authors can still find success on the platform.

Another trend to watch out for is the rise of audiobooks.

According to a report by Goodereader, in 2027, the audiobook share in the global publishing market will go over 10% for the first time ever. Amazon’s audiobook platform, Audible, is already the largest audiobook retailer in the world, and this trend is expected to continue.

Finally, as Amazon continues to expand its reach globally, we can expect to see an increase in eBook sales in non-English speaking countries. Amazon has already launched Kindle stores in multiple countries, including Japan, India, and Brazil, and is expected to expand further in the coming years.

Overall, the future outlook for eBook sales on Amazon looks promising, with self-publishing, audiobooks, and global expansion being the key trends to watch out for.