Recently updated on February 26th, 2023 at 11:17 am
In this modern and chaotic world, more and more people strive to discover their selves, find inner peace, and achieve their higher purpose. While it can be difficult to define spirituality, people commonly associate it with religion in different ways.
To draw a distinction between these two, spirituality is more of private and individual activity, whereas religion has a more structured set of ideas and activities. Every one of us has a unique perception of spirituality, and religion can play a big role in that.
Regardless of what spirituality means to you, you have probably already found your higher purpose, which is becoming a spiritual life coach. In case you still doubt yourself, think if you could help people with at least one of the following things:
- Connect with the universe
- Release the inner child
- Heal trauma and anxiety
- Reprogram the subconscious mind
- Discover the soul
- Eliminate self-limiting beliefs
- Increase gratitude
- Connect with God
Talking from a business perspective, spiritual life coaching is not much different from any other coaching. Attracting, identifying, and retaining a client requires following a proven framework, which we are about to share.
In this article, we are going to reveal the 8 steps to building a spiritual life coaching business that is both profitable and fulfilling.
So let’s get into this:
1. Expand Your Knowledge with Spirituality Books:
The best way to gain spiritual knowledge and become a better spiritual coach is to read some books. Spirituality is a wide concept that can be interpreted in different ways. No matter what spirituality means for different individuals, there are common views, theories, and practices shared by the best authors, and spiritual gurus of all times.
Their knowledge has been followed by hundreds of thousands of people, who have managed to connect to their inner selves and achieve their grand purposes. So why don’t you take this knowledge to expand your thinking, and consolidate your perception of this hardly explainable subject?
Here are 10 of the best spirituality books packed with powerful theories, practices, and strategies to find inner peace, generate vibrations, live in your presence, and much more:
- The Power of Now by Eckhart Tolle
- Metahuman by Dr. Deepak Chopra
- The Book of Joy by Dalai Lama
- Man’s Search for Meaning by Viktor E. Frankl
- The Four Agreements by Don Miguel Ruiz
- The Artist’s Way by Julia Cameron
- The Untethered Soul by Michael A. Singer
- Conversations with God by Neale Donald Walsch
- A New Earth by Eckhart Tolle
- Lao Tzu by Ursula K. Le Guin
These timeless books touch almost every possible aspect of spirituality. By reading them you will become a more equipped spiritual life coach as you understand how spirituality can be perceived from different angles, at different stages and times of life. These books will also help to identify the specific areas of spirituality (niches) that you might feel most confident working at.
It’s a good idea to reference the spiritual books in your coaching sessions to increase your credibility and demonstrate your expertise. Once you identify how your clients view their spiritual world, you can also recommend your favorite books to them.
2. Identify your Spiritual Niche:
No matter how wonderful you are at coaching, you will need to become good at communicating your value. At his point, you should know what areas of spirituality you are the best at and how most effectively you can help others in those areas.
Start by creating your message by introducing the possible results that can be achieved with your help. At this point, you have to be specific with the audience you are targeting, so don’t aim to help everyone, but a specific group of people that are interested in specific results.
For instance, rather than aiming to coach people who want to become more spiritual, help those who want to find their inner selves, experience peace, forgive others, practice meditation, battle anxiety, heal trauma, or converse with God. Spiritual enlightenment is an abstract objective, which can be divided into separate goals.
Once you come up with some specific messages, try to specify them even further to even more appeal to your targeted clients. For example, if you can help people practice meditation, what kind of meditation the sessions are going to involve? Is it yoga, vipassana, mantra, chakra, or any other meditation?
Be specific as you start, and once you get more knowledge and reputation in the spirituality field, you can generalize your services that appeal to larger segments of the audience.
3. Create an Online Platform for Coaching Your Clients:
If you want to be a successful online coach, you must have a professional online presence. By having a coaching platform, you will not only stand out from other coaches who don’t but also give your clients a convenient coaching experience. Your coaching platform will be a website that allows you to build your personal brand, introduces you to your audience, and professionally serves them in all aspects.
Here’s what else a good coaching platform allows you to do:
- Build beautiful landing, and product pages
- Have your branded or personal name in a website domain
- Publish content that attracts visitors
- Present yourself in a professional and creative way
- Collect email addresses, and send newsletters
- Introduce and sell your coaching services
- Host live coaching sessions
- Offer free sessions and coupon codes
- Sell online courses, memberships, or webinars
- and many more…
If you want to have a website with all these features built-in, then you can create your online presence with an all-in-one coaching platform, like Thinkfitic, or Kajabi. These platforms will conveniently take care of all the technical aspects, so you can entirely focus on providing good service.
With the help of a drag-and-drop interface, you can easily set up a fully functional coaching platform in less than an hour, while applying your favorite spiritual theme and desired features. Such platforms provide coaches the ultimate flexibility and convenience, but they come at a little cost.
Alternatively, you can use an open-source content management platform, like WordPress, which is effectively free. However, domain name, web hosting, eCommerce activities, email marketing systems, as well as many other essential features will require additional costs, technical knowledge, and time for setting everything up.
4. Plan Your Marketing Strategy:
No matter how great you are at coaching, nobody will know about you if you don’t have an effective marketing strategy in place. The most affordable and sustainable way to attract coaching clients is blogging.
You can start by creating a website and doing keyword research on specific spirituality topics. Make sure the topic is searchable, then write and publish some informative blog articles covering these subjects. Optimize your posts for search engines, so your content can be matched to the people who are looking for it, and wait for automated traffic to come.
If you are not good at writing, then you can start a YouTube channel covering different spiritual subjects. In fact, video marketing is the most effective for coaches, since you get to talk, present your personality, and build a stronger connection with potential clients.
The key benefit of this type of marketing is that the traffic can become fully automated once you manage to provide enough valuable content on topics that are popular.
Ideally, you want to have fewer, but higher-paying clients, rather than a bunch of low-paying ones. This approach will let you free up your time, as well as dedicate more attention to your student, so you can provide higher-quality coaching. For that, your goal should be to get as many people as possible to see your offer. The bigger audience you can attract, the higher you can attempt to charge your clients, and blogging is a fantastic strategy to achieve that.
While blogging is one of the most effective core marketing strategies for coaches, you can additionally market yourself in many other ways, such as:
- Email marketing
- Guest blogging
- Social media
- Online communities
- Paid advertising
As you start, you don’t want to get overwhelmed while trying to be active in all possible marketing realms. Instead, you should have your main marketing strategy, and have a presence on an additional one or two. For example, you can be publishing content on your website or/and YouTube channel, as well as be active on Pinterest, and occasionally jump on some podcasts. This type of strategy would be way more effective, than trying to be everywhere at once.
5. Introduce Your Offer:
When you clearly know your value, it’s time to come up with your specific offer. Your offer needs to be interesting, appealing, and most importantly – flexible.
Instead of offering a general 30-minute session on spirituality, you may want to consider offering service packages based on different session types, lengths, timeframes, results, or pricing options. All of these factors will diversify your value, and make it easier for a client to sign up based on his specific needs.
Before coming up with your offer, consider things like:
- How long it is going to take for a client to achieve results?
- What are the possible ways I can provide my value?
- How long should my coaching sessions be?
- How many hours a day I can spend coaching?
- How many times a day I can spend coaching?
- What format of coaching is the most suitable for me and my students?
These questions will help you come up with conclusions about what service your ideal client may want to receive, as well as your own ability to meet your client’s requirements.
Instead of offering one coaching service, introduce several coaching packages where you offer some flexibility while intentionally upselling your services. In this process, you can get creative while thinking about how to package up your value in an interesting, appealing, and profitable way.
- Spiritual Beginning: 4×45 minute one-on-one coaching sessions = $236
- Spiritual Advance: 6×45 minute one-on-one coaching sessions + webinars = $312
- Spiritual Enlightenment: 8×45 minute one-on-one coaching sessions + webinars + course = $399
In regards to pricing, there’s no correct answer to how you should price your services. Have a look at how your competitors price the services and analyze the worth of the value you can provide. But, if you are just starting out, it’s better to start humble (but not too cheap!) and charge more as you grow. As mentioned before, the more reputation and popularity you have, the higher you can price your services.
Not to forget, offering free coaching sessions works amazing when getting new clients. Rather than pricing your services low, price them higher, but offer free value in advance. If the client really likes you, he will be willing to pay more to continue on working with you.
6. Build Your Email List:
An email inbox is a private and intimate space where many profitable connections between clients and businesses are made. As a coach, you must become a good marketer to maximize your return on investment. According to Hubspot stats, 77% of marketers have seen an increase in email engagement over the last 12 months, and 50% of people buy from marketing emails at least once per month.
These amazing statistics indicate that email lists can be extremely profitable assets, and every successful coach will agree with that. The key purpose of email marketing is to build a closer relationship between you and your client, so he becomes more likely to buy from you. The whole beauty of email marketing is that it can be fully automated once you manage to obtain an automated stream of visitors to your website.
So, the first thing you need to start building an email list is traffic to your website. Then you will have to offer an incentive that encourages people to share their email addresses with you. It can be a free gift (lead magnet), like an ebook, webinar, checklist, or even a free coaching session. Websites like PLR.me, which we will talk about soon, offers plenty of products that you can use as lead magnets.
After the user takes your free gift and signs up for your email newsletter, you will start communicating with him via email. Instead of writing and sending email letters one by one every time someone signs up, you can prepare a sequence of emails in advance and send them automatically.
You can share your best spiritual knowledge and provide your potential client as much value as you can in that sequence of emails. Once you feel that enough value has been given and stronger relationships are built, you can drop your offer by introducing your coaching packages.
Email marketing enables you to capture a regular visitor from your website and turn it into a high-paying long-term customer in a fully automated way. Once you set everything up you can sit back and enjoy a constant flow of new clients. The whole system can be easily set up and put into action with one of the all-in-one website-building platforms, like Thikific.
7. Come up with Spiritual Coaching Questions:
Since we have covered everything from a business and marketing perspective, it’s time to touch on another very important topic – coaching itself. It’s not a secret that asking questions is the core fundamental of coaching. Since you are focusing to help clients in a spiritual area, on top of the regular questions, you should also ask open-ended questions that invoke spirituality.
The purpose of asking questions is to drive self-awareness and figure out the client’s spiritual values and views. Remember, the client has all the answers about his spiritual world, so don’t try to infuse your emotions, intentions, and agendas while questioning. Ask the questions in a genuine and curious way, and you will be amazed at what can be achieved.
Here are some of the spiritual questions you can ask your clients:
- What makes you connect with your inner self?
- What is your grand purpose?
- How you are following your purpose?
- Where does your self-worth come from?
- What truly excites you in life?
- What is the most sensible thing you have ever experienced?
- What are the life lessons you have learned the hard way?
- What you have learned from suffering?
- What should be humanity’s goal?
- What is the largest waste of human potential?
- What is the difference between religion and spirituality?
- What do you think everyone could agree on, despite the chaos in the world?
Take notes after the coachee answers your questions to come to conclusions about his spiritual life view. Although spirituality is an abstract topic, try to dig deeper by asking even more stem questions to identify what exact role spirituality plays in the client’s world.
The skill of asking questions is crucially important if you want to become a well-performing coach. If you are looking for trusted guidance on how to ask questions effectively, the book “Coaching Questions “by
8. Offer Spiritual Coaching Resources:
If you want to stand out from other spiritual life coaches, you can go beyond talking and asking questions. You can supply your clients with some practical info products that will enhance the overall coaching experience as well as demonstrate that you are genuinely willing to provide value. There are sources, where you can find many types of spiritual coaching products, which you can not only give away or sell to your students but also legally modify and rebrand before doing so.
One of the best websites to find such coaching products is PLR.me. This website offers the finest quality done-for-you info products, ready to be used as your own in the coaching sessions, content marketing process, or to get new clients. There you will find thousands of brandable products on spirituality, meditation, anxiety, reflecting, journalling, self-esteem, and other topics.
The brandable products come in various formats, including:
- Meditation scripts
- Affirmation reflections
- Action guides
- & many more
PLR.me even offers editable courses packed with modules and lessons:
Another great source to find spiritual brandable coaching products is A Cup of Zen. The product store provides a variety of planners, journals, workbooks, coloring books, and other products that your clients could use to practice journalling, engage with themselves, and plan spiritual events.
All the materials are well-designed and provide value. They also include Powerpoint and Canva files, so you can easily edit and put your brand on them. Besides practical coaching products, A Cup of Zen also offers some articles, and social media posts, which will help you with marketing your services.
Summarized Strategy: Get Your First Coaching Client
When you feel that you are confident enough to coach on spirituality, it’s time to get your first client. In this process, your goal is to present yourself in a credible and professional way without asking people to work with you. Instead, invite them to join a spiritual journey with you, and give the best service you can.
To prevent you from getting lost in the whole process, let’s summarize this article by giving you 6 essential steps toward becoming a successful spiritual life coach:
- Get an online presence and start building your personal brand: Create a website, where you introduce yourself and your expertise. Build a nice-looking landing page, where you provide flexible coaching packages to meet your ideal client.
- Start creating valuable content: The only way people will get to know you is through content. Videos are the best forms of content for coaches as the clients will be more likely to engage their personalities and be more inclined to work together. Publishing articles on your website is another great strategy to drive passive traffic and potential clients. Additionally, you can start creating content on social media platforms, like Instagram, Pinterest, TikTok, etc.
- Offer a free session: By offering a free short coaching session and providing the most value you can, you are more likely to obtain long-term high-paying clients. This strategy is a must for those who are just starting out.
- Introduce your offer: Once you manage to obtain traffic to your website, it’s time to sell your services. Package up your value in flexible, interesting, and fairly packages. Always try to upsell by offering more of your time, various products, and resources.
- Build your email list: While this strategy is not necessary to implement, most successful coaches will agree that the majority of their new clients come from an email list. To start building your email list, firstly you need to have traffic to your website where you will be offering something for free in exchange for your client’s email address. Then you can automatically send newsletters in which you provide spiritual value, and finally, offer your coaching services.
- Help your clients as much as you can: Despite our technology, the most powerful form of marketing is from mouth to mouth. To gain a reputation, and obtain long-lasting high-paying clients, you need to strive to deliver the best results. For that, you can implement and offer the best coaching question strategies, exercises, products, and so on. Once you truly manage to help others, they will be willing to spread the good word about you. Collect their testimonials and present them on your website to demonstrate your credibility to your new upcoming clients.
At the end of the day, the universe will give you back if you manage to give enough. Setting up the technical aspects correctly is essential for building a profitable coaching business, but giving value is more important than that. Treat your clients in the same way you would like to be treated. Genuinely try to help others, and all your efforts will pay off eventually.
Paul Lian is a researcher, writer, and founder of WayToChanges.com. With over eight years of experience in blogging, digital marketing, copywriting, and digital products, he has built multiple six-figure income streams. Through his blog, Paul shares his best expertise, strategies, and tools to help readers achieve financial freedom and success in their own digital ventures.