Showit vs Wix: Which Website Builder is Right For You?

Recently updated on September 8th, 2023 at 02:49 pm

When it comes to building a website, finding the right website builder is crucial. With a plethora of options available, two popular choices are Showit and Wix.

In this blog post, we will dive deep into the features, pros, and cons of both platforms to help you make an informed decision.

As a user who has explored both Showit and Wix, I’ll share my personal experiences and insights.

Quick Comparison:

Features Wix Showit
Best for: E-commerce/service Blogging and photography
Pricing: Starts from $16/month Starts from $19/month
Hosting Space: Ranges from 2GB to unlimited 20GB-50GB across all plans
User Seats: Cheapest plan offers 2 user seats Cheapest plan starts from 1 user
Domain: Free domain for 1 year included Requires purchasing from external sources
Website Traffic: Unlimited visitors for all plans Traffic limits based on the plan
Creativity vs. Performance: Strong focus on performance Emphasizes creativity and design

Wix Overview:

wix overview

Wix is an exceptional website builder that offers a user-friendly experience and a range of powerful features.

With its intuitive drag-and-drop interface, even those without design or coding experience can create stunning websites quickly and easily. The platform provides over 800 customizable templates, making it suitable for various purposes such as portfolios, blogs, eCommerce stores, and appointment booking sites.

Wix’s extensive media library and multilingual capabilities also enhance its appeal for creative businesses looking to expand globally.

For eCommerce, Wix offers a wealth of tools, including support for unlimited products, abandoned cart recovery, and numerous payment gateways. The platform also excels in SEO tools, helping to improve website visibility and attract more visitors.

With its intuitive drag-and-drop interface, robust features, and affordable pricing plans, Wix has become a go-to choice for individuals and businesses looking to establish a strong online presence.

Let’s take a closer look at the main features of Wix:

  • User-Friendly Interface: Wix boasts an intuitive drag-and-drop interface, allowing users to create visually appealing websites without any design or coding experience. The ease of use makes it accessible for beginners.
  • Intuitive Editor: Wix’s intuitive website editor simplifies the process of designing and customizing websites. With its user-friendly interface and drag-and-drop functionality, users can easily edit and modify their website’s layout, content, and design elements.
  • Affordable Plans: Wix offers various pricing plans, including a free version and paid plans starting at $16 per month. The affordability factor makes it an attractive option, especially for budget-conscious individuals or small businesses.
  • Extensive Template Collection: With over 800 design templates, Wix provides a wide range of options for customization. Whether you’re a photographer, blogger, or business owner, you’ll likely find a template that suits your style and needs.
Wix website templates
  • Built-in SEO Tools: Wix recognizes the importance of search engine optimization (SEO) and provides built-in tools to improve your website’s visibility in search engine results pages (SERPs). These tools guide you through the process of optimizing your website for better rankings.
  • App Integrations: Wix offers over 200 app integrations, enabling you to add advanced features and functionalities to your website. Whether you need an e-commerce solution, appointment booking system, or social media integration, Wix has you covered.

wix app intergrations

  • E-commerce Functionality: If you’re looking to sell products online, Wix offers e-commerce functionality. With their Business and eCommerce plans, you can turn your website into an online store, complete with online payments, inventory management, and promotional tools.
  • Customer Support: Wix provides customer support for all paid plans, ensuring you have assistance whenever you need it. While response times may vary, having access to support is essential, especially for beginners or those facing technical challenges.
  • Comparison with Alternatives: When comparing Wix with other website builders, it holds up well against the competition. Squarespace offers more stylish templates but at a higher cost. WordPress provides more flexibility but requires technical knowledge. Shopify is a specialized e-commerce platform, while GoDaddy offers affordability but fewer features than Wix.

Showit Overview:

showit overview

Showit is a dynamic website platform designed to unleash creativity and elevate the online presence of photographers, bloggers, artists, and various other creative professionals.

With its visually stunning and fully customizable designs, Showit allows users to craft unique and captivating websites without the need for coding knowledge.

From its seamless integration with WordPress for powerful blogging capabilities to its emphasis on mobile optimization and design flexibility, Showit offers a user-friendly experience that empowers individuals to express their creativity and showcase their work to the audience.

Here’s what you need to know about Showit:

  1. Creative Freedom: Showit empowers users to unleash their creativity with a fully customizable design experience. The platform’s visual drag-and-drop editor allows you to design and style your website without any coding skills. Whether you start from scratch or utilize pre-designed templates, Showit offers unparalleled design flexibility.
  2. WordPress Integration: Showit provides a robust WordPress blog integration, leveraging the powerful features of WordPress for blogging. This integration allows you to benefit from WordPress’s extensive blogging capabilities while enjoying Showit’s intuitive design interface.
  3. Expanded Business Applications: Although Showit’s roots are in catering to photographers, it has expanded to accommodate businesses in various niches. From bloggers and interior designers to artists and coaches, Showit offers the flexibility to create websites tailored to different industries.
  4. Seamless Mobile Editing: In today’s mobile-centric world, having a mobile-friendly website is crucial. Showit excels in this aspect, allowing users to make specific adjustments and optimizations for the mobile version of their websites. The platform enables you to deliver a seamless user experience across all devices.
  5. Collaboration and Support: Showit understands the importance of collaboration and provides features that facilitate teamwork on website design and development projects. Whether you’re working with a team or seeking support, Showit offers a supportive community and a responsive support team to assist you along the way.
  6. Integration with Popular Tools: Similar to Wix, Showit integrates seamlessly with popular tools like Google Analytics and Google Tag Manager. These integrations allow for advanced tracking and analytics capabilities, enabling you to gather valuable insights about your website’s performance.
  7. Design Templates and Resources: Showit offers a wide range of design templates and resources, both free and premium. Whether you prefer starting from scratch or utilizing a template as a foundation, Showit provides options to kickstart your website design process.
showit templates
Showit design templates

Wix vs Showit: Pricing

Both Wix and Showit offer quite affordable pricing considering all included features and capabilities. Let’s compare the pricing in detail to help you decide which platform is the best fit for your budget.


Wix offers a straightforward pricing structure with 4 plans catering to various customer needs. While all plans include a free domain for 1 year, no Wix branding, and 24/7 support, there are some important differences to consider:

Here are the pricing options:

  • Light: $16 a month- allows 2 collaborators on board with 2GB of storage space, plus access to the light marketing suite. The plan also gives you 30 minutes of video streaming, but it does not allow listing and selling the products.
  • Core: $27 a month – enables 5 collaborators on board with 50GB of storage space, plus access to the basic marketing suite with basic analytics. You will also get access to basic e-commerce functions, including listing up to 50,000 products and taking payments.
  • Business: $32 a monthgives 10 seats for collaborators along with 100GB of cloud space including access to the standard marketing suite with standard analytics. You will also get a standard level of e-commerce features.
  • Business Elite: $159 a monthoffers 15 collaborators on the account along with unlimited storage space. There is also an advanced marketing suite, advanced analytics, and advanced e-commerce capabilities.

It’s pretty evident that the Light plan does not provide a lot of features to start with, so if you want to experience the Wix platform in full, it’s better to do it at least with a Core plan, especially if you are looking to start an e-commerce website.

To try Wix risk-free, there is a 14-day money-back guarantee included with all plans. You can also sign up for a free Wix version, but the subdomain “wixsite” will be included in the overall domain.

wix pricing


Showit offers 5 main pricing plans that all come with a website builder, HTTPS certificate, and web hosting with at least 20 GB of media storage

The main differences between the plans are based on blog traffic, space storage, number of WordPress users, and other factors.

Here are all plans:

  • SHOWIT: $19 a month (No blogging functions, 20 GB space, 1 user)
  • SHOWIT & BASIC STARTER BLOG: $24 a month (up to 10k visitors/mo, 20 GB space, 1 user)
  • SHOWIT & ADVANCED BLOG: $34 a month (up to 25k visitors/mo, 20 GB space, unlimited users)
  • SHOWIT & ADVANCED BLOG 50K: $64 a month (up to 50k visitors/mo, 30 GB space, unlimited users)
  • SHOWIT & ADVANCED BLOG 100K: $124 a month (up to 100k visitors/mo, 50 GB space, unlimited users)

But before subscribing to any of the plans, you can take advantage of Showit’s free 14-day trial with no credit card required.

showit pricing

Wix vs Showit: Pros and Cons:

Now that we’ve explored the features of both Wix and Showit, let’s summarize their respective pros and cons to help you make an informed decision.

Here’s what, in my opinion, is good and not so good about Wix:

Wix Pros:
  • User-friendly interface with a drag-and-drop editor.
  • Affordable plans, including a free version.
  • Extensive template collection for customization.
  • Built-in SEO tools for improved search engine visibility.
  • Integration with over 200 apps for advanced functionalities.
  • E-commerce functionality for online stores.
  • Customer support for all paid plans.
Wix Cons:
  • Visitor analytics are not available on free plans.
  • Storage limits apply to almost all plans.
  • Changing templates once the site is live is not possible.
  • Not as customizable as Showit.
  • Limited app marketplace compared to some competitors.

Here’s what I like and dislike about Showit:

Showit Pros:
  • Full design and creative freedom.
  • WordPress integration for powerful blogging capabilities.
  • Seamless mobile editing for optimal mobile experiences.
  • Integration with popular tools like Google Analytics.
  • Collaboration features for teamwork.
  • Supportive community and responsive support team.
Showit Cons:
  • Relatively higher pricing compared to other website builders.
  • The learning curve for utilizing advanced features.
  • Limited app marketplace compared to some competitors.
  • Dependency on Showit’s hosting for website management.
  • Limited e-commerce capabilities without additional integrations.

Wix vs Showit: The Verdict

Now that you have a comprehensive overview of Wix and Showit, it’s time to decide which platform suits your needs best. To make the final decision, you can consider the following factors:

  1. Ease of Use: If you’re a beginner or prefer a straightforward setup, Wix’s user-friendly interface and extensive support resources make it a solid choice.
  2. Design Flexibility: If you value complete design freedom and want to create a visually stunning website, Showit’s customizable design experience is hard to beat.
  3. Blogging Capabilities: If blogging is a significant aspect of your website, Showit’s WordPress integration offers powerful blogging capabilities. However, both platforms providee great blogging and SEO functions.
  4. Mobile Experience: If delivering a seamless mobile experience is a top priority, Showit’s seamless mobile editing and optimization capabilities seems to make it better choice.
  5. E-commerce Functionality: If you’re planning to run an online store, Wix is no doubt my clear winner, offering effective and beautiful e-commerce templates, enhancing product selling experience, and supporting a variety of useful integrations.
  6. Budget Considerations: While Wix offers affordable plans, Showit’s pricing may be categorized as relatively higher. Carefully evaluate the features and value provided by each platform before making a decision based on your budget.


In conclusion, both Showit and Wix are powerful website builders with their unique strengths and features. Wix is an excellent choice for users who prioritize ease of use, affordability, and a wide range of app integrations. It’s suitable for bloggers, entrepreneurs, and small business owners who want a user-friendly platform to create their websites.

On the other hand, Showit shines in its creative freedom, customization capabilities, and seamless integration with WordPress for blogging. It caters not only to photographers but also to businesses in various artistic niches, allowing them to design unique and visually stunning websites without coding skills.

When making a decision between Showit and Wix, consider factors such as ease of use, design flexibility, blogging capabilities, mobile experience, e-commerce functionality, and your budget. Take into account your specific needs and long-term goals for your website.

Ultimately, whether you choose Showit or Wix, both platforms provide the tools and features necessary to create a professional and visually appealing website.

Good luck with your website-building journey!


One of the disadvantages of Wix is the limited flexibility when it comes to switching templates after your website is live. Additionally, Wix’s websites may not be as responsive as those created with other platforms, potentially affecting the user experience. Finally, the free plan displays Wix ads on your site, which can be a drawback for those seeking a more professional appearance.

Yes, professionals do use Wix. It is a popular choice among small businesses, freelancers, and entrepreneurs who value its ease of use, extensive features, and customizable templates. With its intuitive interface and powerful tools, Wix allows professionals to create professional-looking websites without the need for advanced coding or design skills.

Showit offers more creative freedom and customization options compared to Squarespace. Showit’s drag-and-drop editor allows for complete design control, while Squarespace has more structured templates. Showit is particularly advantageous for photographers and designers who want to showcase their work with unique layouts and a highly customizable design.