How To Create & Sell Digital Products: Step-By-Step Guide 2023

Have you ever thought about turning your digital creations into a stream of income?

With the rise in online shopping, selling digital products has become an attractive low-cost and potentially high-reward venture.

This guide will take you through everything from defining what exactly digital products are to how you can make them profitable.

Ready to dive into the world of digital entrepreneurship? Let’s get started!

What Are Digital Products?

What Are Digital Products?

Digital products are intangible assets that exist exclusively in a digital or electronic format. Unlike physical goods, they don’t have a physical presence and cannot be touched or held.

They are created, stored, and distributed electronically, often requiring a device for access and consumption. Their value lies in the information or functionality they provide to the user.

Here are some examples of digital products

  • EBooks: Digital versions of books that can be read on devices like computers, tablets, or eReaders.
  • Online Courses: Educational programs or tutorials offered digitally, often accessible through platforms or specific websites.
  • Website Templates: Pre-designed layouts that simplify the process of setting up a website.
  • Media Files: This category includes downloadable or streamable movies, music, and images.

Benefits of Sell Digital Products vs Physical Products

Before starting selling digital products, you may be thinking – perhaps I should sell physical goods? You better think twice.

Here are the reasons why selling digital downloads is a better idea than selling physical ones.

  • Cost-Effective: With no need for physical storage or distribution, overhead costs with digital items are significantly reduced.
  • Scalability: Once created, digital products can be sold an infinite number of times without the need for restocking.
  • Flexibility: Digital downloads allow you to operate your business from anywhere, anytime, without the constraints of a brick-and-mortar setup.
  • Wider Reach: The online marketplace gives access to a global audience, increasing potential sales and visibility.
  • Low Initial Investment: Starting a digital product business often requires much less upfront capital compared to traditional businesses.

Selling digital products not only offers financial benefits but also provides entrepreneurs with unparalleled flexibility and scalability. It’s an excellent avenue for those looking to venture into the business world with minimal risks.

Popular Digital Products To Sell:

In case you are wondering what digital product to sell, there are plenty of ideas for you to consider. Here are the most popular ones:

Educational products

Educational products

According to the stats – online learning is the fastest-growing market in the education industry – it has grown 900% since its creation in 2000.

Educational products are popular digital products to sell because they provide valuable learning materials and resources to students and professionals.

These can include courses, digital textbooks, online tutorials, study guides, instructional videos, and other academic content. Educational tools and training programs also fall under this category.

People are always seeking ways to gain knowledge and improve their skills, which makes educational products in high demand.

In fact, over 60,000 Sellfy creators are currently selling educational products on various platforms.

So if you have expertise in a particular subject or skill set, creating educational products can be a lucrative opportunity for you to share your knowledge while earning an income at the same time.

Digital product licenses

Digital product licenses

Digital product licenses are an important aspect of selling popular digital products.

These licenses allow creators to protect their intellectual property and control how their digital content is used and distributed.

With a digital product license, you can grant specific rights to customers, such as the ability to use your software or access your premium content for a certain period of time. It’s crucial to understand copyright laws and avoid any copyright infringement when selling digital products, as this can result in legal consequences.

Additionally, some platforms offer reseller programs that allow you to sell digital products created by others and earn royalties from each sale.

Choose the right platform that supports digital product licensing and ensures a seamless experience for both you and your customers.

Premium content libraries

Premium content libraries

Premium content libraries are a popular type of digital downloads to sell.

These libraries contain educational resources, online learning materials, and knowledge monetization tools.

As a seller, you can add premium content libraries to your dashboard and offer them to your customers as valuable resources. They are especially useful for educators, trainers, and anyone in the e-learning industry.

Premium content libraries can be sold on various platforms such as ecommerce platforms, digital downloads marketplaces, or even through content management systems and online course platforms.

Digital templates and tools

digital templates

Digital templates and tools are popular digital products that entrepreneurs can sell online.

These include various design files such as logos, brand kits, and design templates. They can also consist of Adobe files, Affinity Designer, and Affinity Photo templates, as well as PowerPoint templates.

The advantage of selling these digital products is that they enhance the quality and value of the offerings to customers.

By providing ready-made designs or tools that can be easily edited or customized, entrepreneurs save their customers time and effort while still delivering high-quality materials.

Selling Music and Art

Selling Music and Art

Music and art have always been powerful mediums of expression, and in the digital age, they’ve found a new avenue for distribution.

Digital music tracks, albums, and art pieces like digital paintings or illustrations are increasingly popular.

Independent artists and musicians can now bypass traditional gatekeepers, reaching their audience directly. Platforms like Bandcamp, SoundCloud, or even Etsy for digital art, allow creators to set their prices and retain more profits.

Moreover, with the rise of NFTs (Non-Fungible Tokens), digital art and collectibles have gained immense value, opening up a new frontier for artists to monetize their creations.

If you’re a musician or artist, selling your work digitally can be a game-changer, allowing you to connect with fans worldwide.

Selling Services

Selling Services

In the realm of digital products, services hold a unique position. While they aren’t tangible items, they’re deliverables that can be executed and managed online.

This includes services like consulting, coaching, graphic design, writing, or digital marketing. Platforms like Fiverr or Upwork can be starting points, but many entrepreneurs find success by offering services directly through their websites.

By doing so, they can tailor their offerings, set their rates, and build a personal brand. The key is to ensure clear communication, set expectations, and deliver quality consistently.

As the digital landscape continues to grow, the demand for online services follows suit, making it a lucrative avenue for professionals and experts in various fields.

For more digital product ideas, you can read our article on the best digital product to sell.

How To Create Digital Products?

How To Create Digital Products?

Creating and selling digital products involves a series of strategic steps, from ideation to marketing. Here’s a comprehensive guide to help you navigate this process.

1. Identifying a Problem to Solve

The foundation of a successful digital product lies in addressing a genuine problem. Begin by conducting thorough market research to understand the preferences and pain points of your target audience.

Brainstorm product ideas that cater to these specific needs. By pinpointing a clear problem early on, you can tailor your product to provide a solution that resonates with potential customers.

2. Niche Down and Define a Target Market

To effectively market and sell your digital product, it’s essential to identify a specific niche or target market. This is a subset of consumers with shared characteristics and needs.

By understanding this niche, you can create a product that speaks directly to their unique requirements.

Focusing on a niche also allows for more targeted advertising strategies, ensuring that your marketing efforts are directed at those most likely to be interested in your product.

3. Leveraging White Label Digital Products

Another strategic approach to entering the digital product market is leveraging white label products, particularly those with Private Label Rights (PLR).

PLR products are pre-created items that you can purchase and then rebrand, modify, or repurpose as your own.

This means you can bypass the time-consuming creation process and instead focus on customization to fit your brand’s voice and audience’s needs.

Whether it’s eBooks, courses, or software, PLR products offer a cost-effective way to quickly expand your product offerings.

However, it’s essential to ensure that the PLR content you choose aligns with your brand’s quality standards and is updated or tailored to stand out in the market.

4. Prototyping and Gathering Feedback

Before diving headfirst into the final product creation, it’s a smart move to develop a prototype or beta version. This initial version serves as a practical tool to test your concept’s viability.

By sharing it with a select audience, perhaps a group of trusted customers or industry colleagues, you can solicit feedback that might highlight areas of improvement or potential pitfalls.

This iterative approach ensures that when you do launch, your product is not only market-ready but also tailored to meet the specific needs and preferences of your target audience.

5. Strategic Pricing, Packaging, and Presentation

Determining the right price for your digital product is more art than science. While it’s essential to cover your costs and ensure profitability, understanding the perceived value of your product to your customers is equally crucial.

Analyzing competitor pricing can offer some guidance, but remember, your product’s unique features and benefits should also influence its price. And while digital products don’t come in physical boxes, their virtual “packaging” is vital.

This encompasses everything from the design and branding to the user interface. A well-crafted, visually appealing product can not only justify a higher price point but also make it more enticing to potential buyers.

6. Gathering Persuasive Social Proof

In the digital realm, where customers can’t touch or try products before purchasing, trust becomes currency. That’s where the power of social proof comes into play.

By prominently displaying testimonials, user reviews, or even detailed case studies, you’re offering potential customers reassurance. It’s a way of communicating, “Others have tried, tested, and loved this product, and you will too.”

Incorporating these elements into your product page or marketing materials can significantly enhance your product’s credibility, making potential buyers more comfortable taking the plunge.

7. Secure Delivery and After-sales Support

The customer journey doesn’t end once they hit the ‘buy’ button. The subsequent steps, including the delivery process and post-purchase support, are equally crucial.

Ensure that your delivery mechanisms are not only smooth but also secure, protecting both your intellectual property and the customer’s purchase. Platforms that offer encrypted downloads or limited access can be invaluable here.

Beyond that, think about the post-purchase phase. Regular updates, added features, or even a responsive customer support team can make all the difference in converting a one-time buyer into a loyal, long-term customer.

Where To Sell Digital Products?

Where To Sell Digital Products?

When it comes to selling digital products, you have two options to consider. You can choose to sell your digital products either on online marketplaces or create your own online store.

Let’s discuss the two methods.

Online marketplaces

Online marketplaces make it easy to sell digital products. Here are some of them:

  • Etsy: Etsy is a favorite spot for digital sellers, with over 81 million people shopping there.
  • Amazon: A big store for everything, Amazon also sells digital stuff.
  • eBay: Mostly for physical things, eBay lets you sell digital products too.
  • Fiverr: A place for freelancers, Fiverr is good for selling services and digital items.

Creating your own online store

To sell your digital products, you can create your own online store. Here’s how:

  1. Choose an e-commerce platform: Select a platform like Shopify, Sellfy, Podia, Gumroad, or EasyDigitalDownloads that allows you to set up and manage your online store easily.
  2. Set up your store: Follow the platform’s instructions to create your store. Customize the design, add your branding elements, and set up payment gateways.
  3. Add digital products: In the Products section of your dashboard, select “Digital products” to add a new product. Upload your files, write product descriptions, set prices, and choose any additional options or variations.
  4. Optimize for search engines: Use relevant keywords in your product titles and descriptions so that potential customers can find them easily through search engines.
  5. Promote your store: Market your online store through social media platforms, email campaigns, content marketing, and partnerships with bloggers or influencers to increase visibility and attract customers.
  6. Provide excellent customer support: Offer responsive customer service to address any inquiries or issues that customers may have regarding their digital purchases.

Best Platforms for Selling Digital Products:

Here are some top apps and platforms for selling digital products: Shopify, Sellfy, Podia, Gumroad, and EasyDigitalDownloads.

The comparison of different platforms for selling digital products is a crucial aspect to consider when deciding to venture into digital product sales. Here’s a quick overview of some of the top platforms and their key features.

Platform Pros Cons
Shopify Shopify offers a comprehensive eCommerce solution for selling digital products. It provides a variety of features including customizable templates, SEO tools, and mobile optimization. While Shopify is feature-rich, it may be overwhelming for beginners. Additionally, it operates on a subscription basis, so you’ll have to factor in those costs.
Etsy Etsy is a popular choice for both physical and digital products. It boasts a large audience base and it’s straightforward to set up a store. Etsy charges a listing fee for every item and a transaction fee on every sale. This could eat into your profits if you’re not careful with your pricing strategy.
Sellfy Sellfy is a user-friendly platform with features designed specifically for digital products. It also lets you embed your store on your website or social media. Sellfy also operates on a subscription model. While it offers a free trial, you’ll need to upgrade to continue using its features.
Podia Podia is an all-in-one platform for selling digital products, online courses, and memberships. It’s easy to use and doesn’t charge transaction fees. Podia might not be the best choice if you’re looking to sell a wide variety of digital products, as it’s more focused on content creators and educators.
Gumroad Gumroad is a simple platform that makes it easy to sell digital products. It’s a great choice for beginners and offers a pay-what-you-want pricing option. Gumroad charges a transaction fee on every sale. It also lacks some advanced features that other platforms offer.
EasyDigitalDownloads EasyDigitalDownloads is a powerful WordPress plugin for selling digital downloads. It’s highly customizable and integrates with many payment processors. This platform requires you to have a WordPress website. It might not be the best choice for those lacking technical skills or not wanting to maintain a website.

Sales and Marketing Tips for Selling Digital Products:

Sales and Marketing Tips for Selling Digital Products:

From building an audience to leveraging online summits, here we will cover the key strategies to market and sell your offerings effectively.

Building an audience before creating a product

To sell digital products successfully, it’s important to build an audience first.

Here are some strategies to help you do just that:

  • Use social media channels like Facebook, Instagram, and Twitter to connect with potential customers. These platforms can be effective tools for engaging your audience and creating excitement around your products.
  • Create valuable content that resonates with your target audience. This could include blog posts, videos, podcasts, or infographics. Providing helpful information or entertainment will attract people who are interested in what you have to offer.
  • Offer a free resource or lead magnet in exchange for email addresses. This could be an e-book, a checklist, or a mini-course related to your niche. Collecting email addresses allows you to stay in touch with potential customers and nurture the relationship over time.
  • Collaborate with influencers or bloggers in your industry. Partnering with people who already have an established audience can help you reach a wider group of potential customers.
  • Engage with your audience on a regular basis. Respond to comments and messages promptly, ask for feedback, and create interactive content such as polls or quizzes.

Running pre-launch campaigns

Running pre-launch campaigns is an effective way to generate demand for your digital products before their official release.

Here are some strategies you can use to market and sell your digital products during the pre-launch phase:

  1. Create buzz on social media: Use platforms like Facebook, Instagram, TikTok, and Twitter to share teasers, behind-the-scenes footage, and sneak peeks of your upcoming digital product. Engage with your audience by asking questions and encouraging them to share their excitement.
  2. Offer exclusive discounts or bonuses: Give potential customers a compelling reason to purchase your digital product before it’s officially launched. Offer limited-time discounts or bonuses for early adopters.
  3. Collaborate with influencers: Partner with bloggers, YouTubers, or social media influencers who have a strong following in your niche. They can help spread the word about your digital product and reach a wider audience.
  4. Collect email leads: Set up a landing page where visitors can sign up to receive updates about your upcoming digital product. This allows you to build an email list that you can later use for targeted marketing campaigns.
  5. Host webinars or live Q&A sessions: Use webinars or live Q&A sessions to provide valuable information related to your digital product and address any questions or concerns from potential customers. This helps build trust and establishes you as an expert in your field.

Implementing a content marketing funnel

Implementing a content marketing funnel

Implementing a content marketing funnel is important when selling digital products.

Here are some key steps to follow:

  1. Create awareness: Use content to make potential customers aware of your brand and products. This can include blog posts, social media posts, videos, and ads.
  2. Generate interest: Provide valuable information and engage with your audience through educational content, tutorials, and guides. This helps build trust and positions you as an authority in your niche.
  3. Capture leads: Offer something of value in exchange for contact information, such as a free ebook or webinar. This allows you to continue nurturing the relationship with prospective customers.
  4. Convert leads into sales: Use targeted email campaigns or remarketing ads to promote your digital products directly to leads who have shown interest. Personalize the messaging based on their needs and preferences.
  5. Close the sale: Make it easy for customers to complete their purchase by optimizing the checkout process. Offer various payment options and provide clear instructions on how to access the digital product once they’ve made a purchase.
  6. Nurture customer relationships: Continue providing value even after the sale by delivering ongoing support, updates, and exclusive offers to existing customers. This helps increase customer satisfaction and encourages repeat purchases.

Partnering with bloggers and influencers

Partnering with bloggers and influencers can significantly enhance your brand visibility and increase sales.

Here are some ways to leverage these partnerships:

  • Collaborate with bloggers and influencers to promote your digital products.
  • Use their platforms and audience reach to boost your brand profiles.
  • Gain credibility by associating with reputable influencers in your niche.
  • Build relationships with influencers who align with your target market.
  • Utilize influencer endorsements and product mentions to generate product promotion.
  • Expand your reach to new target customers through influencer marketing.
  • Maximize the benefits of influencer partnerships for increased sales.
  • Incorporate influencer blog posts into your marketing strategies for maximum impact.

Hosting online challenges

Hosting online challenges is a popular practice for digital product store owners. It can help you overcome obstacles in selling your digital products and engage with your target audience. Here are some tips for hosting successful online challenges:

  • Stay updated on market trends to understand what challenges would be most appealing to your audience.
  • Identify the right audience for your challenges by conducting market analysis and understanding their needs and preferences.
  • Create a well-structured sales funnel that leads participants from the challenge to purchasing your digital products.
  • Design engaging and effective sales pages that clearly showcase the benefits of participating in the challenge and purchasing your products.
  • Plan unique promotional events, such as live Q&A sessions or bonus content, to build excitement and encourage participation.
  • Use marketing strategies like social media advertising, email marketing, and collaborations with influencers to reach a wider audience.
  • Provide valuable content during the challenge to establish yourself as an expert in your niche and build trust with participants.

Presenting at online summits

Last but not least, presenting at online summits is another effective marketing strategy for selling digital products. Here are some key reasons why:

  • Increased exposure: Online summits have become popular and important marketing channels, attracting a wide audience interested in various topics. By presenting at these summits, you can leverage their audience and reach to promote your digital products.
  • Authority and expertise: When you present at an online summit, you position yourself as an expert in your field. This helps build trust with potential customers, as they see you as someone knowledgeable and credible.
  • Audience engagement: Webinars and presentations allow for direct interaction with the audience. You can answer questions, address concerns, and provide valuable insights about your digital products. This engagement fosters a sense of connection and increases the likelihood of making sales.
  • Product demonstrations: Online summits provide a platform for showcasing your digital products through live demos or examples. Seeing your product in action helps potential customers understand its value and functionality.
  • Networking opportunities: Online summits gather industry professionals, influencers, and potential partners. By presenting at these events, you have the chance to establish connections with like-minded individuals who can help spread the word about your digital products.

Conclusion and Next Steps:

Selling digital products can be a great way to generate passive income and reach a wide audience. By conducting market research, creating a marketing strategy, and utilizing online platforms, you can successfully sell your digital products.

Take the next step by choosing the right platform for your business and implementing effective selling strategies to maximize your revenue potential. Get started today and turn your digital creations into a profitable online venture!