Self-Publishing on Amazon: Pros & Cons Every Author Should Know

Kindle Direct Publishing (KDP) by Amazon is a favoured platform among authors looking to self-publish their works. Not only is it user-friendly, but it also offers a more lucrative payoff compared to conventional publishing methods.

But, it’s not all smooth sailing. Authors face tough competition and have to do all the marketing themselves. Plus, figuring out how to use Amazon’s platform can be tricky.

In this article, we’re diving deep into the world of self-publishing on Amazon, unpacking both its exciting opportunities and its challenging realities to give you the full picture.

pros and cons of self publishing on amazon

Understanding Self-Publishing

Self-publishing is the process of publishing a book by an author without the involvement of a traditional publishing house. Self-publishing has become increasingly popular in recent years due to the rise of digital publishing platforms like Amazon Kindle Direct Publishing (KDP).

Amazon KDP offers a simple and cost-effective way to publish and distribute their books. It allows authors to publish their books in both digital and print formats and it includes various tools to help authors with the publishing process, such as cover design tools, formatting tools, and marketing tools.

One of the biggest advantages of self-publishing on Amazon KDP is that authors retain complete control over their work. They can choose their own cover design, formatting, and pricing, and they can also update their book at any time.

Additionally, authors can earn up to 70% royalties on their book sales through Amazon KDP, which is significantly higher than the royalties offered by traditional publishing houses.

However, self-publishing on Amazon KDP also has its drawbacks.

One of the biggest challenges is the competition. With so many authors self-publishing on Amazon KDP, it can be difficult for new authors to stand out and get their books noticed. Additionally, self-publishing requires a significant amount of time and effort on the part of the author, from writing and editing to marketing and promotion.

Generally, self-publishing on Amazon KDP can be a great option for authors who want complete control over their work and are willing to put in the time and effort required to succeed.

Pros of Self-Publishing on Amazon

Let’s discuss some of the pros of self-publishing on Amazon:

Control Over the Creative Process

One of the biggest advantages of self-publishing on Amazon is the control it gives the author over their creative process. The author can choose the cover design, formatting, and even the content of their book. This means that the author can ensure that their vision is fully realized without having to compromise with a publisher.

Creative Freedom in Pricing

Authors have the freedom to set and adjust their book prices. This flexibility can be used for promotional strategies, like temporarily reducing the price to boost sales.

Higher Royalties

Another major advantage of self-publishing on Amazon is the higher royalties that authors can earn. With Amazon’s Kindle Direct Publishing (KDP) platform, authors can earn up to 70% royalties on their e-books. This is significantly higher than what traditional publishers offer.

Global Market Access

Self-publishing on Amazon also gives authors access to a global market worth over 500 billion USD. Amazon has a presence in multiple countries, which means that authors can sell their books to readers all over the world. This can lead to increased exposure and sales for the author.

Niche Market Access

Self-publishing on Amazon allows authors to target niche markets that traditional publishers might consider too small or risky. This is especially advantageous for authors writing in specialized genres or about unique subjects.

Speed of Publication

Self-publishing on Amazon is also much faster than traditional publishing. With traditional publishing, it can take months or even years to get a book published.

Direct Customer Feedback

Authors can receive direct feedback from readers through reviews and ratings on Amazon. This immediate feedback can be invaluable for improving current and future works.

With self-publishing on Amazon, authors can have their book available for sale in a matter of days or weeks. This means that authors can get their work out to readers much faster and start earning royalties sooner.

Read Also: 101 Best Ebook Niche Ideas

Cons of Self-Publishing on Amazon

Self-publishing on Amazon has its fair share of cons that any aspiring author must consider before making a decision. Below are some of the most common challenges that self-publishers face.

Overwhelming Platform Complexity

Navigating Amazon’s publishing platform can be overwhelming for new authors, especially with various options and guidelines for publishing and promoting their books.

Dependency on Amazon’s Algorithms

Success on Amazon is heavily influenced by its algorithms, which determine visibility and recommendations. Authors must constantly adapt to these algorithms, which can be both time-consuming and challenging.

Marketing Responsibility

One of the biggest challenges of self-publishing on Amazon is that the author is solely responsible for marketing their book. This means that they have to build their own audience, promote their book, and convince readers to purchase it. Without a solid marketing plan, the book may not get the attention it deserves, resulting in poor sales.

Limited Editorial and Design Support

Unlike traditional publishing houses that provide editorial and design support, self-publishers must either develop these skills themselves or outsource, which can be costly.


With millions of books available on Amazon, self-publishers face intense competition from other authors. This makes it challenging to stand out and attract readers. Additionally, some authors may use unethical tactics such as fake reviews or buying clicks to boost their sales, making it even harder for honest authors to succeed.

Despite these challenges, self-publishing on Amazon can still be a viable option for many authors. It allows them to retain creative control, earn higher royalties, and reach a global audience. However, it’s important to weigh the pros and cons carefully before making a decision.

Related: How To Sell Ebooks on Your Own Store

Comparison with Traditional Publishing

traditional publishing vs publishing on amazon

Self-publishing on Amazon is often compared to traditional publishing, which involves submitting a manuscript to a publishing house, where it is edited, designed, printed, and marketed.

Here are some pros and cons of each method:

Traditional Publishing



  • Prestige: Traditional publishing houses are often seen as gatekeepers of quality literature. Having a book published by a reputable publishing house can increase an author’s credibility and exposure.
  • Editorial support: Traditional publishers provide authors with professional editors who can help improve the manuscript’s structure, style, and content.
  • Marketing: Traditional publishers have established marketing channels, including bookstores, libraries, and literary events. They can also provide authors with a publicist to help promote their book.
  • Distribution: Traditional publishers have established relationships with distributors and retailers, which can help get books into stores and in front of readers.



  • Difficulty: Traditional publishing is a highly competitive industry, and it can be difficult to get a manuscript accepted by a publishing house. It often requires the author to have a literary agent, who can help pitch the manuscript to publishers.
  • Loss of control: Traditional publishers often have the final say on the book’s title, cover design, and content. The author may have to make changes to the manuscript to meet the publisher’s standards.
  • Royalties: Traditional publishers typically pay authors a royalty rate of 10-15% of the book’s net sales. This means that the author may receive only a small portion of the book’s profits.

Self-Publishing on Amazon



  • Control: Self-publishing on Amazon gives authors complete control over the book’s content, cover design, and marketing.
  • Royalties: Self-published authors can earn up to 70% royalties on their book’s sales through Amazon, depending on the book’s price and distribution options.
  • Ease of use: Self-publishing on Amazon is a relatively easy process. Authors can upload their manuscripts, design their covers, and set their prices in a matter of hours.
  • Global reach: Amazon has a global reach, which means that self-published authors can potentially reach readers all over the world.



  • Quality control: Self-publishing on Amazon means that the author is responsible for ensuring the book’s quality. This includes editing, proofreading, and formatting.
  • Marketing: Self-published authors are responsible for marketing their book, which can be time-consuming and expensive.
  • Stigma: Self-publishing on Amazon can still carry a stigma in some literary circles, where traditional publishing is seen as the only legitimate way to publish a book.

As you can see, both traditional publishing and self-publishing on Amazon have their pros and cons. Authors should carefully consider their goals, resources, and personal preferences before deciding which method to pursue.

Key Considerations Before Self-Publishing

Self-publishing on Amazon can be a lucrative venture for authors looking to retain creative control over their work. However, there are several key considerations to keep in mind before embarking on this journey.

Financial Investment

One of the advantages of self-publishing on Amazon is that there is no upfront cost to publish a book. However, authors should still consider the financial investment required to produce a high-quality book.

This includes cover design, formatting, and professional editing. While some authors may choose to do these tasks themselves, investing in professional services can help ensure that the final product meets industry standards and resonates with readers.

Time Commitment

Self-publishing on Amazon requires a significant time commitment from authors. In addition to writing and revising their manuscript, authors must also handle the tasks of cover design, formatting, and marketing.

This can be time-consuming, especially for authors who are balancing writing with other responsibilities, such as a full-time job or family obligations.

Read Also: How To Write an Ebook in 7 Days

Professional Editing

One of the most important considerations before self-publishing on Amazon is investing in professional editing. While it may be tempting to skip this step to save money, it can ultimately harm the success of the book.

Professional editing helps ensure that the manuscript is free of errors, has a consistent voice and tone, and is engaging for readers. It can also help increase the chances of positive reviews and word-of-mouth recommendations.

Steps to Self-Publish on Amazon

amazon kdp

Self-publishing on Amazon is a straightforward process, and it can be done in a few simple steps. Below are the steps to follow when self-publishing a book on Amazon:

  • Create an Amazon account: The first step to self-publishing on Amazon is to create an Amazon account. If you already have an Amazon account, you can use it to log in to the Kindle Direct Publishing (KDP) platform.
  • Format your book: Before you upload your book to Amazon, you need to format it properly. Amazon accepts books in several formats, including .doc, .docx, .html, .mobi, .epub, and .pdf. You can use Amazon’s free Kindle Create tool to format your book.
  • Upload your book: Once your book is properly formatted, you can upload it to Amazon. You’ll need to provide some information about your book, such as the title, author name, and book description.
  • Set your price: After you upload your book, you’ll need to set the price. Amazon offers two royalty options: 35% and 70%. The 70% royalty option is only available if your book meets certain criteria, such as being priced between $2.99 and $9.99.
  • Publish your book: Once you’ve set your price, you can publish your book. It usually takes 24-48 hours for your book to be available on Amazon.

Overall, self-publishing on Amazon is a simple and straightforward process. By following these steps, you can publish your book and make it available to millions of readers around the world.


Self-publishing on Amazon can be a viable option for authors who want to get their books out there without the hassles of traditional publishing. While there are certainly advantages to using Amazon’s platform, there are also some disadvantages to consider.

One of the biggest advantages of self-publishing on Amazon is the speed and ease of the process. With Amazon’s KDP platform, authors can upload their manuscripts and have their books available for purchase in a matter of days. This can be a much faster process than traditional publishing, which can take months or even years.

Another advantage of self-publishing on Amazon is the potential for high royalties. Authors who use Amazon’s KDP Select program can earn up to 70% royalties on their titles in several countries. This can be a significant source of income for authors who are able to market their books effectively.

However, there are also some disadvantages to consider when self-publishing on Amazon. One of the biggest is the lack of control over pricing. Amazon has a lot of control over the pricing of books on its platform, which can make it difficult for authors to set their own prices.

Another disadvantage of self-publishing on Amazon is the potential for low-quality books to flood the market. Because Amazon makes it so easy to self-publish, there is a risk that low-quality books will be published alongside high-quality ones. This can make it difficult for readers to find the books they are looking for and can hurt the reputation of self-published authors.

Overall, self-publishing on Amazon can be a great option for authors who want to get their books out there quickly and easily. However, it is important to weigh the advantages and disadvantages carefully before making a decision.