Private Label Rights: All You Need to Know About PLR Products

If you are considering growing your internet-based business, you might have encountered the phrase “Private Label Rights” or PLR.

PLR is a type of license that allows individuals to purchase the rights to use, modify, and even sell a digital product as their own.

This can include anything from eBooks, courses, software, graphics, videos, audio recordings, and more.

By purchasing the rights to pre-existing content and customizing it to fit your brand, you can save significant amounts of time and money.

No more creating digital products from scratch or hiring expensive freelancers!

In this article, we will provide a comprehensive guide to PLR, including its definition, advantages, challenges, best practices, and innovative applications in modern business.

Additionally, we will share a list of the top PLR websites where you can find the best PLR products.

Key Takeaways

  • PLR is a type of license that allows you to use, modify, and even sell a product as your own.
  • PLR products are cost-effective and time-saving solutions for entrepreneurs who want to create their own digital products without starting from scratch.
  • To maximize the potential of PLR, it’s crucial to choose high-quality products, customize and brand them, and add value to your target audience.

What are Private Label Rights?


PLR (Private Label Rights), also known as white-label license refers to a licensing arrangement where the original creator of a product grants the buyer the rights to modify, rebrand, and sell the product under their own name or brand.

This allows individuals to leverage existing content or products as their own, saving time and effort in product creation while maintaining flexibility and customization options.

Every PLR product creator and supplier defines its own terms of use, so the licensing agreements may vary from product to product.

So, before using PLR products in any way, it’s important to read and understand the license to ensure that you are using it within the terms of the agreement.

how to use plr products

Different types of PLR products

In the world of digital marketing, Private Label Rights products come in a variety of formats to serve diverse needs and preferences.

Here are the most popular types of PLR products:

Apart from these categories, there can also be other numerous PLR product types, including affirmation reflections, funnels, infographics, presentations, coaching programs, printables, checklists, workbooks, animations, scripts, and even turnkey websites.

Who Should Use PLR Content?

Private Label Rights content can be a valuable resource for businesses and individuals who need quality content but don’t have the time or resources to create it themselves.

This can include:

  • Marketers: For those wanting to diversify their content strategy without creating everything from scratch.
  • Bloggers: To consistently post quality content, even during busy times, or to supplement original articles.
  • Coaches: Perfect for providing additional resources, worksheets, or training materials to clients or students.
  • E-commerce Owners: To offer value-added content to their product listings, or to provide informational materials alongside their products.
  • Email Marketers: To keep subscribers engaged with fresh and relevant content in newsletters and promotional campaigns.
  • Online Course Creators: For supplementary materials, lessons, or as a basis for entire course modules.
  • Affiliate Marketers: To provide detailed reviews, bonuses, or promotional content for the products they’re endorsing.
  • YouTubers and Podcasters: As a foundation for scripts, or for generating topic ideas and outlines.
  • Freelancers: To speed up content creation for clients or to offer as part of a content package.

By purchasing PLR products, you can quickly and easily add high-quality content to your website, blog, e-commerce store, coaching program, or social media channels.

PLR vs RR vs MRR

When it comes to done-for-you digital products, there are 3 main types of licenses that you should be familiar with: Private Label Rights (PLR), Resell Rights (RR), and Master Resell Rights (MRR).

Each license has its own set of rules and restrictions, so it’s important to understand the differences between them before you decide which one to use.

Here’s a quick comparison of the three licenses:

License Can you modify the product? Can you resell the product? Can your customers resell the product?
PLR Yes Yes No
RR No Yes No
MRR No Yes Yes

As you can see, PLR gives you the most freedom to modify and rebrand, and sell the product as your own, but you can’t allow your customers to resell it.

RR gives you the right to sell the product as-is, but you can’t modify it or allow your customers to resell it. MRR is similar to RR, but you can also allow your customers to resell the product.

Giveaway Rights and Personal Use

In addition to the three main licenses, there are also two other types of rights that you might come across: Giveaway Rights and Personal Use.

Giveaway Rights allow you to give the product away for free, but normally you can’t sell it or modify it. However, some PLR providers allow PLR products to be edited and given away for free.

As for the Personal Use Rights, they allow you to use the product only for your own personal use, and you can’t sell it or modify it.

When it comes to choosing a license for your digital product, it’s important to consider your goals and the needs of your audience.

If you want to give your customers the most freedom to use and modify your product, PLR might be the best choice. If you want to make it easy for your customers to resell your product, RR or MRR might be a better option.

And if you want to give your product away for free, Giveaway Rights might be the way to go.

Pros & Cons of Private Label Rights

Private Label Rights (PLR) offer numerous benefits for marketers, including the ability to save time and money by leveraging existing content.

However, it’s important to consider the potential drawbacks before diving into PLR products.



Here are the top benefits of PLR content:

  1. Cost-Effective: PLR products are generally more budget-friendly compared to hiring freelancers to create the content.
  2. Time-Saving: With PLR, there’s no need to invest time in creating content from scratch. You purchase the rights to modify and claim ownership of the existing content, and that saves significant time and resources.
  3. Flexibility: One of the top advantages of PLR is its flexibility. You can edit content to suit your company or personal brand, add your logo, tweak it according to your target audience’s taste, or combine it with other materials to increase the initial value.
  4. Resell Opportunity: Private Label Rights enable you to resell the existing product unlimited times and keep 100% of the profits. You can resell PLR content either from your own store or on various marketplaces online.
  5. Robust Marketing Tool: PLRs serve as potent lead magnets helping you grow email lists. PLR content can also be repurposed as blog posts or social media content and used for promoting your brand while offering value to readers.



Here are some potential drawbacks of PLR to consider:

  1. Lack of Originality: Since PLR products are pre-made and sold to multiple buyers, there is a risk that the content may not be unique. Customizing and modifying the PLR content is essential to make it stand out from competitors.
  2. Quality ConcernsNot all PLR products are legit and created equal. While some may offer high-quality content, others may be low-quality and poorly written. You should carefully evaluate the quality of PLR products before using them.
  3. Reputation Risks: If you use PLR content without significant modifications, it can harm your reputation as an expert in the field. It’s crucial to add personal insights and perspectives to ensure authenticity and build trust with the audience.
  4. Duplicate Content Penalty: Search engines like Google can penalize website blogs that have duplicate content. If multiple websites use the same unmodified PLR content for blogging, it can negatively affect search engine rankings and organic traffic. To avoid this, again, it’s advised to turn PLR content into unique.
  5. Outdated Information: PLR products may not always be up-to-date, especially in rapidly evolving industries. You should verify that the information in the PLR product is accurate and relevant before using it.

How To Modify and Rebrand PLR Content

As we mentioned multiple times in this article, rebranding PLR content and making it unique is definitely a good idea. This will ensure that you are offering unique and authentic products to the market.

Modifying PLR becomes easy since they include source files, such as PDF, DOC, Powerpoint, or Canva files.

There are three primary options to edit and rebrand PLR content. This includes improving the content, repurposing it into other forms of media, and combining it with other products.

Improving the content

The first thing you can do after purchasing PLR-written products is to make them better.

Here are some ideas to do that:

  • Correct grammar and spelling mistakes. You can use tools like Grammarly to assist
  • Remove the information that is not relevant and add some fresh perspectives
  • Add images, graphics, and other multimedia to enhance the content
  • Format the content to make it visually appealing and easy to read
  • Customize PLR content to fit your brand and voice
  • Rewrite PLR content into unique. You can use automated tools like Spin Rewriter for that
  • Use keyword research to optimize the PLR content for search engines

spin rewriter


After you enhance the initial PLR content, you can take a step further and repurpose it into other formats.

Here are some ideas to repurpose PLR:

  1. Create a comprehensive guide: Take multiple PLR articles or blog posts on a similar topic and compile them into an informative ebook, or report. Add your insights and expertise to enhance the value of the content.
  2. Develop video tutorials: Convert PLR written content into video format by creating engaging presentations or screen recordings. Incorporate visuals, graphics, and voiceovers to make the information more accessible and engaging for your audience. Consider using text-to-speech, and text-to-video software to speed up the process.
  3. Design infographics: Extract key points from PLR articles and transform them into visually appealing infographics. Use relevant statistics, charts, and diagrams to effectively convey information in a highly shareable format.
  4. Launch an email course: Break down PLR content into bite-sized lessons and deliver them via email over a specific period. Add personal insights, case studies, or action steps to make the course interactive and valuable for subscribers.
  5. Create social media posts: Extract short snippets of text from PLR content that can be shared across different social media platforms as valuable tips or quotes. Customize the snippets with eye-catching visuals to grab attention.
  6. Design printable resources: Repurpose PLR content into printable resources like planners, worksheets, checklists, or templates that your target audience can download and use as actionable tools.
  7. Develop online courses: Combine multiple PLR ebooks, articles, templates, and other resources on a particular topic to create an online course that offers comprehensive learning for your audience.

Read also: Best GPL Sites 2023

Combining PLR Products

Combining PLR products is a great way to increase their value and maximize the benefits they can provide for your business.

Here are some ways to put PLR products together:

  1. Create Packages: Combine multiple related PLR products into a bundle or package. This allows you to offer a comprehensive solution or resource to your audience, increasing the perceived value of your offer. You can either create a PLR package of the same PLR product types or you can put different product categories together that belong to the same niche.
  2. Combine with Original Content: Use the PLR product as a starting point and supplement it with your original content to make it more comprehensive and unique. This enables you to leverage the existing PLR material while adding your own expertise.
  3. Add Value with Bonuses: Include additional bonus materials alongside the PLR product when selling or offering it as part of a package deal. These could be exclusive reports, templates, checklists, or additional related resources that enhance the overall value.
  4. Create Upsell Opportunities: Use PLR products as upsells or add-ons for other products or services you offer. For example, if you have an online course, you can offer a PLR ebook as an upsell for those who want more in-depth information on the topic.

Overall, editing and modifying PLR products can be a great way to create customized content for your business.

With a little creativity and the right tools, you can turn existing PLR content into something that truly represents your brand and resonates with your audience.

How To Use PLR Content To Make Money?

how to use plr products

Once you rebranded PLR content and turned it into unique, it’s time to make money with it.

There are two general ways to profitably use PLR content – you can either resell them or you can use them for content marketing purposes.

Let’s discuss these ways in more detail:

Reselling PLR Products Online

resell plr products

The best thing about Private Label Rights is that they allow already-created products to be resold unlimited times for 100% profit.

To resell PLR products online, you should consider either selling them from your own website, on various digital product marketplaces.

Reselling From Your Own Website

Selling PLR products directly from your website offers several advantages over selling them on third-party marketplaces.

By setting up your own online store, you gain greater control over your products, allowing you to showcase them in a way that aligns with your brand and vision.

This control extends to pricing, promotions, and product presentation, enabling you to create a unique customer experience.

Moreover, selling PLR products on your website eliminates listing fees and transaction fees associated with marketplace platforms, giving you the opportunity to retain a larger portion of the profits.

However, it’s important to note that selling digital goods from your own store requires marketing efforts to drive traffic and attract potential customers.

You’ll need to employ various digital marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing to promote your store and products effectively.

Setting Up Your Store:

There are a few ways to create an online store where you can sell your digital products. You can either create it with a free content management platform, like WordPress, or you can use various paid e-commerce solutions.

Setting up an online store with WordPress is the most cost-effective option, but it may involve some technical aspects.

To simplify the process, you can leverage third-party integrations (plugins) like WooCommercePayhip, or Gumroad. These integrations provide user-friendly product pages, and buttons, as well as take care of the payments and product deliveries.

If you want to have your online store built from the ground up with ease, you can opt for dedicated e-commerce solutions like SellfyShopify, or BigCommerce.

These platforms offer comprehensive features and customizable templates specifically designed for online stores eliminating all the hassle with the technical aspects and providing a seamless selling experience.

Once you have your own store set up, you can choose how you would like to sell your products.

You can either sell them one by one, or you can turn your store into a membership site, and offer unrestricted access to your products for a recurring subscription fee.

Resell PLR Products on Marketplaces:

e junkie

To maximize the potential of your PLR products, consider also reselling them on popular online marketplaces.

The great thing about selling products on marketplaces is that these platforms already get large amounts of visitor traffic, so you don’t have to worry about marketing your products that much.

By uploading a unique piece of a product you get a chance to expose it in front of millions of customers. Simply upload your digital files, optimize them for search engines, and start generating passive income.

However, there will be some sort of listing or/and transactional fees associated with selling products on 3rd party platforms.

Best Marketplaces to Sell PLR Products:

There are numerous marketplaces available for showcasing and selling PLR products.

For visual art products, such as planners, journals, templates, or printables, Etsy is an excellent choice, while Amazon Kindle is perfect for ebooks and low-content book authors.

Udemy is ideal for course creators, and platforms like Creative FabricaCreative Market, and E-Junkie cater to a wide range of digital assets such as fonts, graphics, and templates.

Other options include Barnes and Noble and Lulu for ebook selling, as well as Clickbank and JVZoo for a variety of digital goods, including software and online courses.

By leveraging the power of these marketplaces, you can expand your reach, tap into existing customer bases, and maximize the potential of your PLR products.

Remember that when reselling on online marketplaces, it’s essential to take advantage of SEO tactics by optimizing product titles and descriptions with relevant keywords. This will increase visibility in search results and attract potential customers searching for digital products.

When selling on online marketplaces, keep in mind that there may be competition from other sellers offering similar products.

To stand out from the crowd, again, make sure that the product you are offering is unique, and consider adding additional bonuses to the product to increase its value.

Using PLR Content for Marketing

use plr for marketing

Besides reselling PLR products on various platforms, you can also successfully utilize PLR content for various marketing purposes.

That includes using PLR products as lead magnets to build email lists, as well as using PLR content for blogs, social media channels, and email newsletters.

Let’s discuss these methods in more detail:

Use PLR products as lead magnets

PLR ebook lead magnet

One effective way to leverage Private Label Rights products is by using them as lead magnets. In most cases, PLR content can be used as valuable freebies that encourage potential customers to join your email list.

By offering high-quality PLR ebooks, checklists, planners, guides, or any other products as free downloads in exchange for users’ contact information, you can quickly build a targeted and engaged subscriber base.

This not only helps expand your reach but also establishes trust and credibility with your audience.

With the flexibility of PLR, you can easily customize the content to align with your brand and add your own expertise and insights, making it a unique and valuable resource for attracting leads.

While the majority of PLR providers allow their PLR products to be given away for free, some of them have such products listed under specific “Giveaway” categories.

So before using PLR products as lead magnets make sure that you are allowed to do so by checking their terms of use.

Use PLR content on your blog

Another effective way to utilize Private Label Rights (PLR) content is by incorporating it into your blog.

With PLR, you can access high-quality articles and blog posts that have already been written, saving you time and effort in creating content from scratch.

As you already know, PLR allows you to add your own expertise and insights, making the blog posts more relevant and engaging.

By customizing the PLR content to match your brand’s voice and style, you can make it unique and valuable for your audience.

Whether it’s providing informative articles or sharing tips and advice, using PLR content on your blog can help maintain a consistent flow of fresh content while positioning yourself as an authority in your niche.

However, keep in mind that Google only ranks unique content, so make sure that the PLR articles are modified enough to pass the originality test.

To find out whether PLR articles are unique enough to be published on Google, you can use free plagiarism detectors, such as Grammarly, or Plagiarism Detector.

And in case it turns out that the PLR articles are not unique, you can easily rewrite them with automated rewriting software, like Spin Rewriter.

spin rewriter

Use PLR content for emails and social media posts

Besides blogging, PLR content can be a valuable resource for marketers when it comes to creating engaging emails and social media posts.

Here’s how you can make the most of PLR in your marketing efforts:

  1. Customize PLR content for email campaigns: With PLR, you can quickly get access to high-quality articles, blog posts, or even ebooks that resonate with your target audience. Take advantage of this by repurposing PLR content into informative and engaging emails. Add a personal touch and tweak the content to align with your brand voice.
  2. Create attention-grabbing social media posts: Social media platforms are perfect for sharing bite-sized content with your audience. Use PLR articles as inspiration to create interesting social media posts that provide value and capture attention. Shorten paragraphs, add relevant hashtags, and include compelling visuals to maximize engagement.
  3. Share tips and advice from PLR ebooks: If you have purchased PLR ebooks related to your niche, extract key insights or valuable tips and share them on social media or in email newsletters. This not only keeps your audience engaged but also positions you as an authority in your industry.
  4. Craft catchy headlines and subject lines: One of the challenges marketers face is coming up with attention-grabbing headlines or subject lines that entice readers to open their emails or engage with their social media posts. PLR content can serve as a valuable source of inspiration, allowing you to modify headlines and subject lines according to your marketing goals.
  5. Use PLR images and graphics: Visual content is crucial for capturing the attention of social media users. Many PLR products include relevant images or graphics that can be used in your marketing materials without any copyright issues. Pair these visuals with compelling captions or quotes to boost engagement.

Overall, Private Label Rights presents numerous opportunities to use PLR content online. Since most of the PLR products permit you to do almost anything, it’s up to your imagination how you will take advantage of PLR products.

Best Websites To Get PLR Products:

Now that we know even more about Private Label Rights and its products, it’s time to dive into the list of best PLR websites.

There are many PLR websites available to find all types of PLR products in all kinds of niches. However, not all of them provide high-quality content and not all of them are worth investing in.

Let’s cover the top 5 PLR product stores and membership sites that provide high-quality, up-to-date valuable PLR content for a good deal:


plr me is a top-notch PLR website that sets itself apart from other sites in several ways. With a vast selection of over 17,110 resources spanning 70 product categories, it caters to diverse niches such as health, wellness, business, marketing, finances, parenting, relationships, and others.

What distinguishes is its commitment to quality. Unlike other sites relying on AI-generated content, employs a skilled team of native English writers who craft fresh, natural, and exceptionally high-quality products.

From traditional PLR content like eBooks and articles to unique products such as workshops, lead magnets, affirmations, checklists, and presentations, has it all.

The platform’s modern, user-friendly website and 24/7 support chat system ensure a seamless customer experience.

Available product categories:

  • Action Guides, Handouts & Lead Magnets
  • Affirmation Reflections
  • Articles & Blog Posts
  • Courses, Coaching Programs & Workshops
  • Checklists
  • Fables & Short Stories
  • Reports & EBooks
  • Slide Deck Presentations
  • Worksheets
  • & more


Read our comprehensive review


big product store

Big Product Store is a PLR membership site, which offers a great deal for its users. With over 10,000 done-for-you products available, Big Product Store ensures quality with well-researched and well-written content.

From ebooks and articles to videos and software, it covers a wide range of product categories. It also covers plenty of niches, including business, marketing, lifestyle, fitness, pets, gardening, hobbies, and more.

What’s unique about this website is that it offers not only monthly but also lifetime membership enabling users to access the constantly updated product library forever. The monthly membership starts from $19.50 a month while the lifetime plans start from $98.50 one-time payment.

Note that not all products from Big Product Store come with Private Label Rights, and there you will also find plenty of Resell Rights and Master Resale Rights content.

Available product categories:

  • Audios
  • Animated Templates
  • eBooks
  • Tools And Scripts
  • Templates & Graphics
  • Videos
  • Viral Contents
  • WordPress Plugins & Themes


Check out our Big Product Store review

3. Content Sparks


Content Sparks is a standout PLR website that specializes in high-quality, fully brandable PLR courses. With a vast collection of over 300 PLR courses, covering topics like business, personal development, sales, and marketing, Content Sparks offers actionable, adaptable, and value-packed content.

Each course comes with modules, lessons, and a range of brandable materials, including course books, cheatsheets, action guides, social media posts, sales pages, and more. In addition to courses, the site also provides white-label product packages for marketing funnels, webinars, and masterclasses.

All the content comes with easily editable Word and Powerpoint files, allowing for customization and the Private Label Rights license ensures that you have the opportunity to rebrand, resell, or give the course contents away.

Available product categories:

  • Courses
  • Ebooks
  • Articles & Blog Posts
  • Email Newsletters
  • Assessments & Quizzes
  • Lead Magnets
  • Planners & Printables
  • Social Media Content
  • Workshops & Webinars
  • Content Bundles

Visit: Content Sparks

Read our Content Sparks review 

4. PLR Database

PLR database

PLR Database offers a cost-effective solution for those seeking a wide range of PLR products. With over 25,000 products available, including eBooks, articles, videos, scripts, and more, it covers all relevant niches from blogging and marketing to cooking and parenting.

This website is a membership site that allows you to access all content without restrictions for as long as you are subscribed. The membership plans are super affordable starting from just $10 a month, and the admins add new products to the website almost every day.

While the majority of PLR Database’s products come with Private Label Rights, some of them come with more restrictive rights. Therefore, it’s important to check each product’s terms of use before using them in any way.

Available product categories:

  • Articles
  • Audio
  • Ebooks
  • Graphics
  • Packages
  • Scripts
  • Software
  • Videos
  • Websites

Visit: PLR Database

Read our PLR Database Review

5. PLR Printables Store

PLR printables store

If you are looking for top-quality printables to sell on Etsy, Amazon, or your own website, PLR Printables Store is a fantastic source for that. With a wide selection of over 137 PLR template packs available for commercial use, the website has printables for all needs.

While the majority of PLR templates belong to the planner category, the website also covers an array of other categories, including journals, kitchen binders, calendars, and more. For easy customization, Canva and Powerpoint files are provided with the purchase.

You can buy products individually or choose money-saving packages created for planners, kitchen binders, and printables. Additionally, you can join the monthly membership for just $15/month, which provides unrestricted access to all current and future products.

Available product categories:

  • Canva Mockups
  • Journals
  • Kitchen Binders
  • Calendars
  • Planner Stickers
  • Coloring Pages
  • Games & Crafts
  • Holiday Printables
  • Wedding Printables
  • Teaching Resources
  • Birthday Invitations
  • Ebooks & Workbooks

Visit: PLR Printables Store


Established in 2008, IDPLR is a membership site with over 400k members and over 12,590 resealable products to offer.

It provides done-for-you products in various licenses including Private Label Rights, Resel Rights, Master Resell Rights Giveaway Rights, and Personal Use.

While the site primarily focuses on online marketing content, it also covers a variety of other niches. The membership allows you to download as many products as you want and it also includes valuable bonuses.

The membership plans start from $39 for 3 months, and you can also subscribe for $69 for a year or $89 for a lifetime.

Available product categories:

  • eBooks
  • Articles
  • Videos
  • Graphics
  • Software
  • Audios
  • Templates

Visit: IDPLR

Check out our IDPLR Review


In conclusion, Private Label Rights (PLR) offer a cost-effective and time-saving solution for businesses seeking high-quality content.

By purchasing the rights to pre-existing material and customizing it to fit their brand, content creators can save both time and money compared to creating content from scratch or hiring freelancers.

While there are potential drawbacks to using PLR products, such as lack of originality and quality concerns, these can be overcome through careful customization and evaluation of the content.

By implementing effective strategies like editing and rebranding, repurposing content, combining products, and reselling online, you can maximize the value of PLR products and fuel your business growth.

Good luck in the PLR marketing journey!


Private label rights (PLR) is a type of intellectual property license that gives the buyer the right to use a piece of content, such as an article, ebook, or video, with certain restrictions. The restrictions vary depending on the PLR license, but they typically allow the buyer to:

  • Edit the content
  • Publish the content under their own name
  • Sell the content

Some examples of private label rights content include:

  • Articles
  • Ebooks
  • Videos
  • Audio recordings
  • Templates
  • Graphics
  • Software

Yes, private label rights are legal. The buyer of PLR content is essentially purchasing the right to use the content as their own, as long as they adhere to the terms of the PLR license.

To start private label rights, you can:

  1. Find a PLR seller. There are many PLR sellers online, so you should be able to find one that sells content that is relevant to your niche.
  2. Purchase the PLR content. Once you have found a PLR seller, you can purchase the content that you want.
  3. Edit the content. Once you have purchased the PLR content, you can edit it to make it your own.
  4. Publish the content. Once you are satisfied with the edited content, you can publish it under your own name.

Yes, you can make money with PLR. There are a few ways to do this:

  • You can sell the PLR content yourself.
  • You can use the PLR content to create your own products or services.
  • You can use the PLR content to build an audience and then promote other products or services to them.

Yes, it is legal to sell PLR products. However, you need to make sure that you are following the terms of the PLR license. Some PLR licenses allow you to sell the content, while others do not.