PLR vs. RR vs. MRR Guide: The Difference Explained

Are you considering the use of ready-made digital products but unsure about the license you need to trust? In the modern era where the majority of digital products are safeguarded by intellectual property rights, adhering to the correct procedures is crucial. Any infringement of a digital product’s copyright can expose us to possible legal complications— a scenario we want to constantly steer clear of.

In this article, we are going to discuss the difference between digital product licenses, such as Private Label Rights (PLR), Resell Rights (RR), Master Resale Rights (MRR), Giveaway Rights, and Personal Use Rights.

We are also going to talk about the best sources to find these types of digital products, so stay tuned.

Private Label Rights vs Resell Rights vs Master Resale Rights vs Giveaway Rights vs Personal Use:

plr vs mrr vs rr

While in the beginning, those rights might seem to be confusing, they are actually very simple to understand. We are going to give you the standard definition of what each license means.

 However, keep in mind that every digital product provider might have his own definition of those rights, so it’s important that you check them on every PLR website that you use to download your done-for-you content.  

What are the Private Label Rights (PLR)?

Private Label Rights are the most flexible and the most commonly used rights across done-for-you digital products. Typically, you can do almost anything you want with PLR products, and that includes:

  • Resell
  • Rebrand
  • Redesign
  • Edit the contents
  • Claim your authorship
  • Package with other products
  • Repurpose into other formats
  • Print and publish offline
  • Add to paid membership sites
  • and so on…

As you can see there are many ways how you can use Private Label Rights products, but something is missing in the list. Giving away a PLR product for free, or adding it to free membership sites is normally not permitted by most PLR providers.

Giving the product away completely for free in some way undermines the product’s value, and that is something that many of the product creators are not happy with.

 For that purpose, they typically will have a separate section with Giveaway Rights, where you will be able to find products that you can freely give away for free, or add to the free membership sites.

But that’s not necessarily the case with all PLR sources, and some of them may allow Private Label Rights products to be also given away. 

So again, it is important that you always check licensing rules individually on every website.

What are the Resell Rights (RR)?

Resell Rights are the most restrictive rights apart from Personal Use. The only things that you can normally do with Resell Rights products are the following:

  • Resell to end-user
  • Package with other products
  • Add to paid membership sites
  • Use for personal use
  • Print and publish offline

Products with resell rights can be sold multiple times to multiple users, but the resell license is not conveyed to the buyer. That means the buyer will not be able to resell that product to someone again.

Other than that, you are not allowed to change the contents, rebrand, claim the authorship, giveaway, or repurpose the product under Resell Rights.

What are the Master Resale Rights (MRR)?

Similar to Resell Rights, with Master Resale Rights license you are also not allowed to modify the product in any way, as well as to claim your authorship, give it away, or change its format.

What you are allowed to do is:

  • Resell product to end-user
  • Package it with other products
  • Add to paid membership sites
  • Use for personal use
  • Print and publish offline

AND… you are also allowed to convey Resell Rights and Master Resale Rights to the buyer, so the buyer can resell that product again without changing the contents – that is the only difference between RR and MRR.

What are the Giveaway Rights?

Typically, products with Giveaway Rights can be given away completely for free, but depending on the product creator, sometimes you may only exchange that product for the user’s email address, or any other personal information.

Sometimes products with Giveaway Rights come along with Private Label Rights, which means then you will be able to also change the product before you give it away. 

And sometimes, you are only limited to giving away the product without changing any of its contents.

Again, it all depends on the terms and conditions of the product provider, so make sure you always read it carefully.

What are the Personal Use Rights?

As the name suggests, such products are only designed for personal use purposes, meaning you are not allowed to publish or distribute them in any way.

What is the best licensing type for you?

PLR product providers like to add other licensing-type products along with Private Label Rights just to make their websites look more complete. 

But in reality, products with Resell Rights, Master Resale Rights, or Personal Use Rights, bring little to no value to the overall Internet market.

It’s because we as marketers should only focus on providing original, and unique content to our audience. So in order to do so, we need to be able to modify and add our unique touch to the products in the first place.

The only rights that allow us to change and add our branding to the product are unrestricted Private Label Rights, and this is the only licensing type we should focus on.

how to use plr products

What are the best PLR websites?

Now that we found out what each license means, it’s time to discuss the best sources where you can get these types of products.

Today, we have plenty of websites that sell PLR products, but definitely, not every site is worth our money and time. 

Here we will cover the best two PLR sites, that deliver the top quality products for the best price:


plr me

When it comes to PLR products, this website is a real deal in the industry. is a done-for-you digital product store selling the best quality PLR products. You can freely modify, rebrand, resell, or giveaway all content from

 They offer some standard PLR products, such as ebooks, articles, or blog posts as well as some interesting and unique products, like affirmation reflections, action guides, cheat sheets, checklists, and more.

Unlike many low-quality PLR websites, always focuses on providing original content. This site has a dedicated in-house writer team based on native English writers who actually create products themselves, so you won’t find any computer-generated and low-quality content there. That is the reason why pricing on this website is a little higher than on the average PLR site.

Besides amazing products that come in many niches, also offers handy marketing tools, helpful courses, and extremely efficient customer support.

Visit Click here

2. PLR Database

plr database

PLR Database is another website that can be used to find great quality PLR stuff on a budget. This website is not a product store, but a membership site, meaning you will be able to access all products for as long as you are subscribed.

PLR Database offers over 25,000 done-for-you products that consist of ebooks, articles, videos, software, audio, graphics, and more. This website covers all niches, and admins add new products every day, so you are never left behind in the membership.

Although the quality of products is slightly lower than from, the membership plans are very affordable. The monthly membership there costs $10, the 3-month membership costs $25, and for only $49, you can access and use all products for the entire year.

In case you can’t afford the paid membership, PLR Database has a generous free product section. However, most of the products there come with more restrictive rights, such as Resell Rights, or Master Resale Rights.

Visit PLR Database: Click here

Click Here To Discover More Great PLR Websites

Final Words:

In conclusion, understanding the difference between Private Label Rights, Resell Rights, and Master Resale Rights is crucial for anyone looking to enter the digital product market.

PLR products allow for complete customization and branding, whereas Resell Rights products cannot be altered but can still be sold as is. Master Resale Rights offer the ability to not only sell the product but also pass on the rights to others to sell the product as well.

Both RR and MRR products cannot be customized and this is a big disadvantage for those who want to offer unique and branded value to the market. So if you want to get the most of done-for-you products, it’s always better to focus on PLR products.

When deciding which type of rights to purchase, consider your goals and what level of control and flexibility you need. By knowing the differences between these rights, you can make an informed decision that will help you stay away from legal issues.

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