Stickers are a versatile tool for self-expression and promotion, but the type of finish you choose can make all the difference in the final product.
Matte and glossy stickers are two popular finishes that offer distinct visual and tactile experiences. While both options have their pros and cons, the key differences between them can impact everything from the look and feel of your design to its durability and cost.
In this blog post, we’ll explore 10 key differences between matte and glossy stickers to help you choose the right finish for your project.
Whether you’re creating custom stickers for personal use or as part of a marketing campaign, understanding the nuances between matte and glossy finishes will help you make an informed decision and achieve the desired effect.
So let’s start with the first difference:
1. Appearance:
The appearance of a sticker is the most noticeable difference between matte and glossy stickers. While matte stickers have a flat, non-reflective finish, glossy stickers come with a shiny, reflective finish.
The choice of finish depends on the desired effect of the design. Matte stickers are ideal for designs that require a sophisticated or understated look, while glossy stickers are great for designs that require a bold and vibrant look.
2. Reflection:
The reflection of a sticker can impact its visibility and legibility in different lighting conditions.
Matte stickers absorb light and don’t reflect it, making them easier to read in bright light or sunlight. On the other hand, glossy stickers reflect light and create a shiny effect, making them more visible in low-light conditions.
3. Texture:
The texture of a sticker can impact not only its feel but also its appearance.
Matte stickers have a smooth, non-textured surface, while glossy stickers have a slick, smooth surface. Glossy stickers feel smoother to the touch and can be easier to clean, while matte stickers may have a slightly rougher texture that gives them a more organic feel.
4. Fingerprints:
The ability to resist fingerprints and smudges is an important factor in the durability and appearance of a sticker.
Matte stickers are less likely to show fingerprints or smudges compared to glossy stickers. Glossy stickers tend to attract fingerprints and smudges, which can make them look dirty and less attractive.
5. Durability:
The durability of a sticker is critical in determining its longevity and resistance to wear and tear.
Glossy stickers tend to be more durable and resistant to water and fading than matte stickers. The glossy finish creates a protective layer that can withstand exposure to the elements and protect the underlying design from fading or peeling.
6. Color Reproduction:
The ability to reproduce colors accurately and vividly is an important factor in the design and quality of a sticker.
Glossy stickers tend to reproduce colors more vibrantly than matte stickers. The glossy finish reflects light, which makes the colors appear brighter and more saturated.
Matte stickers, on the other hand, tend to produce a more subdued and natural color palette.
7. Adhesive Strength:
The strength of the adhesive on a sticker can impact its ability to stick to different surfaces.
Glossy stickers generally have a stronger adhesive than matte stickers. The stronger adhesive makes glossy stickers more suitable for use on surfaces that are more challenging to stick to, such as metal or plastic.
8. Cost:
The cost of a sticker depends on the production process and materials used.
Glossy stickers are often more expensive than matte stickers due to the higher production costs. It’s because, the glossy finish requires additional steps in the manufacturing process, which can increase the overall cost of production.
9. Application:
The intended application of a sticker can impact the choice of finish.
Matte stickers are ideal for indoor use or surfaces with little to no exposure to the elements.
Glossy stickers, on the other hand, are better suited for outdoor use or surfaces that require waterproofing. This is because the glossy finish provides better protection against moisture and other environmental factors.
10. Popularity:
The popularity of matte and glossy stickers depends on the aesthetic preferences of the consumer.
Matte stickers are typically associated with a more subtle and understated aesthetic, while glossy stickers tend to be associated with a more vibrant and eye-catching look.
The choice between the two often depends on the specific design and the intended use of the sticker.
Matte vs Glossy Stickers – The Verdict:
There is no winner when it comes to deciding which stickers are better as it all ultimately depends on the specific needs and preferences of the user.
When choosing between the two finishes, consider the intended application of the sticker, the desired aesthetic look, and the budget.
Matte stickers offer a sophisticated and understated look with a flat, non-reflective finish that is perfect for designs that require a more subtle aesthetic.
They are also cheaper and tend to be more resistant to fingerprints and smudges, making them a good option for stickers that will be handled frequently.
On the other hand, glossy stickers offer a vibrant and eye-catching look with a shiny, reflective finish that can make colors appear more saturated.
They are more durable and water-resistant, making them suitable for outdoor use or on surfaces that require waterproofing.
Ultimately, it comes down to the specific design and intended use of the sticker, as well as a personal preference to decide which stickers are better for you.
Frequently Asked Questions (FAQ):
Q: Are matte stickers waterproof?
A: Matte stickers are generally not waterproof as the non-reflective coating does not provide a barrier against moisture. However, some matte sticker materials may have a water-resistant adhesive that can help protect the design from water damage to some extent. It’s always best to check the specifications of the specific sticker material to determine its water resistance. If you need waterproof stickers, it’s recommended to go with glossy or vinyl materials that have a protective layer that makes them more resistant to water and other environmental factors.
Q: What are matte stickers good for?
A: Matte stickers are a popular choice for a variety of applications. Their non-reflective, subtle finish gives them a sophisticated and understated look, which makes them suitable for designs that require a more muted aesthetic. They are great for indoor use, as they are less likely to show fingerprints or smudges compared to glossy stickers. Matte stickers also tend to be more affordable than glossy stickers, making them a cost-effective option for those on a budget. In terms of texture, they have a smooth, non-textured surface, which can give them a more organic feel compared to glossy stickers. Additionally, their adhesive strength is suitable for most surfaces, making them versatile and easy to use.
Q: What type of sticker is best for cars?
A: Glossy stickers are generally better for cars as they are more durable and resistant to water and fading than matte stickers. The glossy finish creates a protective layer that can withstand exposure to the elements and protect the underlying design from fading or peeling. Additionally, glossy stickers tend to have a stronger adhesive than matte stickers, making them more suitable for use on surfaces that are more challenging to stick to, such as a car’s exterior.
Q: What do matte stickers feel like?
A: Matte stickers feel smooth to the touch with a non-textured surface. They may have a slightly rougher texture than glossy stickers, which gives them a more organic feel.

Paul Lian is a researcher, writer, and founder of WayToChanges.com. With over eight years of experience in blogging, digital marketing, copywriting, and digital products, he has built multiple six-figure income streams. Through his blog, Paul shares his best expertise, strategies, and tools to help readers achieve financial freedom and success in their own digital ventures.