With nearly 4 million users worldwide Wix creates great website building opportunities for almost every need of a business. Blogging on Wix isn’t a recent trend and many people have been using this platform to empower their blogs for years.
But, is Wix the best, or at least a good choice for blogging? In this article, we will reveal every single aspect of WIX that you need to know when choosing the right platform for your blog.
Is WIX Good For Blogging?
To start with, one of the biggest advantages of this platform is its ease of use. Every beginner without any coding knowledge can build a functional and beautiful site with Wix.
Wix’s Artificial Design Intelligence (ADI) allows you to automatically build your website in just a few minutes. ADI will ask you some basic questions about the goals and needs of your site. Then it will quickly build the website based on your answers.
Wix offers a whole template collection for different website topics, and you can find enough templates for blogging too.
This platform has plenty of useful built-in tools that will save you a lot of time searching for external ones. As a beginner blogger, you can start writing your content instantly, but will this platform allow your content to reach maximum capabilities?
Before jumping to the blogging capabilities of WIX, let’s think about what does a blogger need from a website to run a successful blogging business.
- First of all, he needs comfortable content editing and posting features.
- Blogger also needs to create a great user experience for his visitor
- Lastly, he needs some digital marketing tools and SEO features.
So, let’s analyze how WIX can complement each of the components for the best blogging practices.
Editing And Posting Content On Wix:
There is a handy Wix Blog App you are going to use when building your blog on Wix. It offers beautiful layout templates, as well as built-in social features. You can easily edit and publish posts on both – your live and back-end editor.
Like most of the website builders, Wix allows you to add title, header tags, links, images, embed videos, or any other type of media.
It also lets you add customized dividers, which can empower the visual look of your blog post. Tables of content and other types of tables are also available to enhance your content.
You can organize your content with Wix by adding categories and tags to your posts or media files. Wix also comes with big integrated media collection including GIFs, Clip Art, video, music, so you don’t always need to spend time looking for external media files to add to your blog post.
Must mention that Wix has integrated tools to create social media content for your blog. It works similarly like Canva and it can be a really handy tool for those who are trying to save time.
What’s really good about this platform is that it fully allows you to customize the mobile design of any page, so you don’t need to solely rely on the responsiveness of the theme.
Lastly, Wix Blog App gives visitors great experience as they can comment, like, share or even join the membership club of your blog.
Verdict: Editing and publishing content becomes super easy with Wix. There are built-in content creation tools that will save you a lot of time in your blog building journey.
Digital Marketing Tools And SEO
Getting found on Google and gaining organic traffic is crucial for every blog to succeed, and that’s why we need to do well with the Search Engine Optimization (SEO) on our sites.
Wix reputation in terms of SEO wasn’t great for a while, but how it actually is now? Is this platform any good for SEO?
Wix comes with built-in SEO Wizzard, and it will ask you 15 different questions to optimize your whole website. While Wix has enough of basic on-page SEO options, like editing the URL or image alt texts, it lacks some advanced digital marketing and SEO functions. You are going to run into limitations when it comes to anything custom and advanced with SEO.
Wix App Market has over 250 apps to enhance your site, and that’s very limited compared to, for example, WordPress, which has tens of thousands of plugins including many of them for SEO.
According to the research published by Ahrefs, only 1.4% of 3.2 million Wix sites get organic traffic. It seems very little compared to the massive 46.1% of 3.2 million websites built on WordPress, which generates some amount of organic traffic from Google.
It’s evident that websites built on WordPress are more likely to get organic traffic than the ones built on Wix, and one of the reasons is backlinks. Following the statistics, it seems that WordPress sites generate way more backlinks than Wix sites do, and that makes us think that people are more likely to link to WordPress sites.
In addition to that, Wix by default generates an additional prefix in the URL structure – /post/. For the best SEO practices, we should keep our URL as short as possible, but unfortunately, Wix won’t let us do that.
Going further with advanced SEO, Wix doesn’t let you edit or change robots.txt file, which is important for big websites. Also, Wix solely relies on Javascript to show content and links, and that is not so good for SEO as it negatively affects the site’s loading speed.
Verdict: While Wix delivers the basic SEO features to the site, it lacks some advanced capabilities that will prevent from the best SEO results.
The Risks:
It really depends on what your blogging goals are, but if you are willing to build a long-term business model through blogging, you may end up being at risk if you choose Wix for that.
The reason why, is that when you build your site on Wix, the platform takes all the control of your hosting servers, and you don’t have an option to generate your own backup. That means if something goes wrong with their cloud servers, you may lose everything that you’ve built so far, including your blogging profits.
Whereas, for example with WordPress, you host your website on any of the external companies, which in most cases will allow you to generate and own backups whenever you want.
Having external hosting becomes easier if you eventually decide to sell your blog, which is a really common choice in the online world. Some of the buyers may not like that your website is tied and completely based on Wix hosting servers, and you may lose chances of selling it.
Which Website Builder Is The Best For Blogging?
When it comes to blogging, WordPress remains a king, and there’s no secret why this Content Management System powers 34% of the entire web today.
And it’s not only blogging where WordPress does a great job, 28% of all e-commerce shops are run by WordPress as well as many other types of websites.
The main difference between WordPress and Wix is that WordPress won’t take you by the hand in the website building process. It is not so beginner-friendly, and it could take longer for you to figure out things before you build a great site.
WordPress is originally designed for building blogs, there are way more capabilities and features for posting, editing, and organizing your content. SEO becomes more effective with this platform, and Google loves ranking WordPress sites. Ultimately, making money with WordPress also becomes easier.
Websites built on WordPress tend to demonstrate better page loading times, and that is becoming one of the top-ranking factors for Google!
With over 50,000 different plugins, there are limitless things you can do with your WordPress site, compared to Wix, which has only about 250 of them.
The Cost:
The cost of a website is a serious factor to consider, especially if you are a new blogger. The difference between Wix and WordPress is that WordPress is a standalone platform, that you need to install through your hosting providers.
WordPress by itself is completely free (unless you want premium themes/plugins), and all you need to pay is for your domain and hosting.
And Wix is a service, which takes care of the domain, hosting, website building and all the technical stuff. However, this all-in-one service comes at a higher cost.
WordPress: While it depends on your domain and hosting providers, you can easily find a domain name for 15$ a year and hosting for 3-6$ a month. To sum up, you can have your WordPress site running at the cost of $51-$87 per year.
Wix: There are several pricing options on Wix, and they all depend on the capabilities and features of each plan. But, the total service price ranges from $90 to $140 a year including domain.
Final Words:
There’s just a lot more you can do with WordPress rather than with the Wix site when building your blog. Also, it has some big advantages on the SEO side, which is a super important part of every successful blog.
If you are willing to blog just for fun, and you are not considering to turn it into a business, then going with the Wix is perfectly fine.
Wix allows you to easily create stunning functional sites in minutes, and it is an ideal option for a website that represents business or services. It works perfectly for small businesses, restaurants, online stores, and artists.
However, we must understand that blogging is not a business that remains behind our website. It’s a business that we actually execute on our website, and Wix may not be a great option if you consider blogging seriously.
To put it simply, you use Wix when you have a business that needs a website, and you use WordPress when you have a business that is a website.