How To Sell PLR Planners on Etsy in 2024

Living in today’s rapidly moving society, it has become increasingly vital to stay organized and maintain productivity. Unsurprisingly, people are resorting to using planners to orchestrating their duties, outline objectives, and monitor advancements.

As a result, the demand for planners has soared, presenting a remarkable opportunity for entrepreneurs to tap into this thriving market.

But the problem is that creating planners from scratch is not easy. From designing catchy covers to crafting neat interiors it does take time to produce a high-quality planner.

Thanks to the Private Label Rights (PLR) as we no longer have to create digital products from scratch. With the help of PLR, we can legally modify, and resell other people’s digital goods, like our own.

That saves us tremendous amounts of time and energy, which we can allocate to other important tasks, such as effectively selling our products.

In this blog post, we will guide you through the process of successfully selling PLR planners on Etsy.

From understanding your target audience and getting the best PLR planner templates to optimizing your listings and leveraging marketing strategies, here you will learn everything about making money with PLR planners on Etsy.

Etsy: The Ideal Platform for Digital Entrepreneurs:

With emerging online marketplaces like Etsy, selling digital products has never been easier or more lucrative.

As of 2023, Etsy boasts an impressive community of 81.9 million active buyers, making it an ideal platform to showcase and sell your items.

The platform opened the gates to many digital creators and entrepreneurs, allowing them to establish and create a passive income stream without breaking the bank.

Advantages of Selling Digital Products on Etsy:

Here are the main advantages and reasons why you should consider selling digital products like planners on Etsy:

  • Wide exposure to a large customer base
  • Easy and automated delivery of digital files to customers
  • Flexibility to offer variations and customization options
  • Targeting specific niches or audiences for increased sales potential
  • Improved search visibility through the effective use of tags and keywords
  • Competitive pricing options to attract customers
  • Access to insights from successful listings and high-demand products
  • Inspiration from popular designs
  • Email list-building opportunities
  • Low product listing fees

With Etsy, you can run a profitable and fully automated business. No inventory, and no large investments needed.

How To Sell PLR Planners on Etsy

Selling PLR planners on Etsy involves choosing your niche, finding the best PLR planners, customizing them, and applying the best sales and marketing strategies.

Let’s discuss everything in detail.

Choosing the Right Niche for PLR Planners:

When it comes to selling planners on Etsy, one of the key factors that can significantly impact your success is choosing the right niche.

In a marketplace as vast as Etsy, targeting a specific niche or audience can help you stand out from the competition and increase your chances of making sales.

Start by focusing on areas that align with your passions and expertise. Are you passionate about self-improvement, self-care, a healthy lifestyle, beauty, food, or budgeting?

Selecting a niche that resonates with you will not only make the process more enjoyable but also enable you to provide planners that truly cater to the needs and interests of your target audience.

The great thing about Etsy is that you can see which listings have done well. Researching successful listings can provide valuable insights into high-demand products with a proven track record of sales.

Take the time to explore different categories and analyze what types of planners are popular. Once you identified successful planners, think of why they have done well. Is it the color, style, purpose, or anything else about these planners that sell like crazy?

Besides researching on Etsy, you can also use visual search engines, like Pinterest for inspiration and identifying the latest trends in planner designs.

Get the best PLR Planners:

If you’re looking to sell PLR planners on Etsy, it’s essential to have access to high-quality and professionally designed PLR templates.

Luckily, there are many websites where you can find a wide range of PLR planner templates to kick-start your business.

We are going to focus on PLR providers that not only include PDF and PowerPoint source files with their planners but also Canva templates. It’s because buyers on Etsy love to get Canva files along with their purchase, allowing them to easily make edits to the product.

Best Websites To Download PLR Planners:

One popular platform to get high-quality PLR planners is PLR Printables Store. It offers a vast collection of digital and printable assets, including PLR planners and journal templates.

You can explore various styles, layouts, and themes to find the ones that resonate with your target audience. You can either grab individual planners or buy them in money-saving packages, and Canva files are included with the purchase.

PLR printables store

Another great resource is Simple Happiness, known for its extensive collection of beautifully designed resources, including planners. With a diverse range of options available, you can find templates suitable for different niches and occasions. Canva templates are also included with each planner. is another website worth exploring, offering a range of free and premium PLR planner templates. Whether you’re looking for daily, weekly, monthly, digital, or physical planners, you’re likely to find templates that meet your needs.

All products from these platforms come with a complete Private Label Rights licence enabling you to fully customize, resell, or even give away the products for free.

Customize PLR Planners:

canva etsy digital products

Since PLR planners are publically accessible to anyone, chances are someone has already used them somewhere before.

To ensure the originality and unique value of your digital product, it’s always recommended to customize it by adding your unique touch.

Here are some aspects and tips for customizing PLR planners and making them your very own digital products:

  • Branding: Incorporate your branding elements such as logos, color schemes, and fonts into the planner templates to create a cohesive and recognizable look for your products.
  • Layout and Structure: Adjust the layout and structure of the planner templates to fit your specific requirements and the needs of your target audience. You can modify the sections, add or remove pages, or rearrange the content to provide a more tailored experience.
  • Content Customization: Personalize the content within the planners to align with your niche or target audience. Add relevant prompts, inspirational quotes, or specific sections.
  • Design Enhancements: Enhance the visual appeal of the templates by adding graphics, illustrations, or decorative elements that complement the overall theme of the planners. This can make your products more visually appealing and engaging.
  • Fonts and Typography: Experiment with different fonts and typography styles to create a nice-looking and easily readable layout. Consider using free or premium fonts that align with the theme and mood of your planners.
  • Cover Design: Create eye-catching and professional covers for your planners that will attract potential buyers. Incorporate high-quality images, captivating titles, and compelling taglines to make a strong first impression.

While it might seem like a lot of work to do, all of this can be easily achieved with tools, like Canva.

Canva is a free online design tool that provides a wide range of customizable templates for various projects, including planners. It offers great customization options and a huge library of digital assets that you can use in the design process.

Once you have modified the PLR planner, it is no longer PLR, but your very own planner. Now you can sell your digital product on Etsy with pride knowing it is a completely unique piece of the product

Listing PLR Planners on Etsy:

etsy planners

Start by creating a free Etsy account.

It’s quick and easy, and should only take a couple of minutes. Once you created your Etsy store, it’s time to list your planners on the marketplace to attract potential buyers.

Before you start, it’s important to know that Etsy charges 20 cents for listing the item, and takes a 6.5% transaction fee of your listing’s price once you make a sale.

Other than that, here are some key steps to consider when listing your planners on Etsy:

  1. Title and Description: Create descriptive titles that include relevant keywords to improve search ranking. In the description, provide detailed information about the planner’s features, its benefits, and how it can help customers. Use keywords naturally and make the description engaging and informative.

  2. Attractive Main Images: Capture attention with eye-catching and high-quality main images for your listings. Showcase the planner’s design, layout, and any unique features. Ensure the images represent the product accurately and entice potential buyers to click on your listing’s thumbnail. You can use platforms like Redbubble, or the same Canva to create nice-looking planner mock-ups and thumbnails.

  3. Tags: Utilize all 13 available tags to improve search visibility. Research popular tags in your niche and include relevant keywords to help potential buyers find your listings when searching on Etsy.

  4. Pricing: Set competitive prices for your digital downloads by considering the value of your planners and market trends. Take into account the effort you put into customizing and enhancing the products, as well as the demand and perceived value of similar items on Etsy.

  5. File Formats and Delivery: Upload all the digital files to Etsy, including various planner formats that the PLR website provided you with the purchase. Consider packaging multiple files as a zip file if you want to offer planner bundles or packages. Ensure the file sizes do not exceed the maximum limit of 20 megabytes each.

  6. Multiple Listings and Variations: Create variations of the same product in different styles, sizes, or color schemes and upload them as separate listings. This can help increase visibility on Etsy, as the algorithm tends to favor stores with multiple listings. Offer customers a variety of options to choose from.

  7. Note for Buyers: Take advantage of the option to add a note for buyers, which will appear on their digital downloads page. Use this space to provide instructions on how to use the planner effectively or to express your gratitude with a personalized thank you message. You can also use the note space for asking to leave a review, promoting other products, and offering to join your email list.

By following these steps, you can create compelling listings that attract potential buyers and increase the visibility of your planners on Etsy.

Remember to optimize your titles, descriptions, and tags with relevant keywords to enhance your chances of being discovered by interested customers.

To make your life easier while listing and selling digital products on Etsy, you can use tools like Sale Samurai.

Sale Samurai is a tool designed for Etsy sellers to enhance their shops and increase sales by analyzing keywords and utilizing analytics. It helps to list your products more efficiently, provides insights into the performance of your store, and offers potential new product ideas.

Promoting and Selling Planners on Etsy:

promote planners on etsy

Once you have listed your planners on Etsy, there can be tons of ways to drive potential customers to your listings.

Let’s discuss the most efficient strategies:

Offer promotions and discounts

Attract customers by offering promotions, discounts, or bundle deals on your Etsy products. These incentives create a sense of urgency and encourage shoppers to make a purchase.

Consider running limited-time sales or providing exclusive discounts to your social media followers to generate excitement and boost sales. You can also create money-saving planner bundles and packages to further incentivize buyers.

Optimize your Etsy shop for search engines:

Improve your Etsy shop’s visibility in search results by optimizing it for search engines. This has already been discussed in the post previously, but it’s super important.

Use relevant keywords in your product titles, descriptions, and tags to increase the chances of your products appearing in relevant searches. Conduct research to identify popular keywords and incorporate them strategically into your shop’s listings.

Not only your planners can appear on Etsy’s search, but on Google’s too, so also consider doing Google keyword research.

Encourage customer reviews and testimonials

Request feedback from customers and encourage them to leave reviews and testimonials on your Etsy shop. This can be done in a thank you message after the buyer has purchased your planners.

Positive reviews build social proof and credibility, making potential buyers more confident in purchasing your products. Also, Etsy’s algorithms love when someone gives your product a good review.

Respond to reviews promptly and professionally, showing your dedication to customer satisfaction.

Leverage social media

Utilize popular visual social media platforms like Instagram, and Pinterest to showcase your planners. Create visually appealing posts, engage with your audience, and use relevant hashtags to increase visibility.

By consistently sharing your products and interacting with potential customers, you can drive traffic to your Etsy shop and increase sales.

Provide exceptional customer service:

Focus on providing exceptional customer service to enhance the shopping experience on Etsy. Respond to inquiries and messages promptly, offer helpful assistance, and resolve any issues or concerns that arise.

By prioritizing customer satisfaction, you can build a positive reputation and foster customer loyalty, leading to repeat purchases and positive word-of-mouth.

Utilize email marketing:

Collect email addresses from your customers and utilize email marketing to stay connected with them.

Send regular newsletters, new product updates, and exclusive offers to your email subscribers. This allows you to nurture customer relationships, promote new products or sales, and encourage repeat purchases.

To achieve this, you will first need to create an external landing page with an opt-in form to collect emails. Then, there are several ways to build your email list with Etsy:

  • Share the URL of your landing page on your Etsy profile page
  • Make sure to include the URL in your thank you message to buyers
  • Add an additional picture with the URL to your listing
  • Share the URL on all your shop’s social media platforms
Seek feedback and iterate:

Continuously seek feedback from customers and take it into account to improve your products and shop. Pay attention to customer reviews, suggestions, and any complaints to identify areas for improvement.

Regularly evaluate and update your product offerings, pricing, and customer experience based on feedback received, ensuring your Etsy shop evolves to meet customer needs.

Collaborate with other sellers & participate in the communities:

Identify sellers on Etsy who offer complementary products or share a similar target audience. Collaborate with them to cross-promote each other’s products or create joint marketing efforts.

This collaboration allows you to tap into a wider customer base and increase exposure for your Etsy shop.

Join Etsy teams and engage in communities related to your niche. Contribute helpful insights, share your products, and interact with other members.

Being an active participant in these communities can help you connect with potential customers, gain valuable advice from experienced sellers, and increase your shop’s visibility within the Etsy community.

Final Words:

Selling PLR planners on Etsy can be a lucrative venture for entrepreneurs looking to tap into the growing demand for organizational tools.

By utilizing PLR templates, you can save time and energy in creating high-quality planners from scratch.

Etsy provides a thriving marketplace with a vast customer base, making it an ideal platform to showcase and sell your digital products.

Choosing the right niche, downloading the best PLR planner templates, and customizing them with your unique touch are essential steps in creating a successful listing.

By optimizing your listings, leveraging marketing strategies, and providing exceptional customer service, you can maximize your sales potential and establish a profitable business on Etsy.

Remember to continuously seek feedback, collaborate with other sellers, and utilize email marketing to nurture customer relationships and drive repeat purchases.

With dedication and strategic efforts, you can achieve success in selling anything on this platform.

In case you would like to sell other digital goods on Etsy rather than planners, we highly suggest reading this article about selling digital downloads on Etsy.

Frequently Asked Questions:

Yes, you can sell PLR products on Etsy, but only if they are original and do not infringe on anyone's copyright. Etsy's terms of service state that you cannot sell products that are "counterfeit, unauthorized, or infringing on the intellectual property rights of others." This means that you cannot sell PLR products that are copyrighted or trademarked by someone else.

To sell your digital planner on Etsy, you will need to create a listing for it. In your listing, you will need to include the following information:

  • The title of your planner
  • A description of the planner
  • The price of the planner
  • The file format of the planner
  • The number of pages in the planner
  • Any other relevant information, such as the planner's theme or target audience

You will also need to upload the planner files to Etsy. Once your listing is created and your files are uploaded, you can start selling your planner.

The profitability of selling PLR eBooks depends on a number of factors, including the quality of the PLR content, the price you sell it for, and your marketing efforts. However, it is possible to make a profit selling PLR eBooks.

There are many places where you can sell PLR. Here are a few popular options:

  • Your own website
  • An online marketplace, such as ClickBank or JVZoo
  • Through affiliate marketing
  • On social media
  • In your email newsletter

Here are some items that cannot be sold on Etsy:

  • Counterfeit items
  • Unauthorized or infringing items
  • Digital items that are not original
  • Items that are prohibited by law
  • Items that are harmful or dangerous
  • Items that are offensive or discriminatory

Yes, you can sell your self-published book on Etsy. However, you will need to make sure that the book is original and does not infringe on anyone's copyright. You will also need to make sure that the book is in a digital format that can be downloaded by buyers.