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This article will guide you on how to sell digital downloads on your website. If you have a WordPress site, you can really sell anything you want. However, selling digital downloads has a different process than physical – it’s simpler, quicker, and most importantly – cheaper.
After setting up digital products on your website, you will also need to market them, and this article will show you how to do it.
Use Easy Digital Downloads
There is a WordPress plugin that can help us sell digital products – Easy Digital Downloads. You can build an online store for digital products with no technical knowledge from your part.
It is different from plugins that create stores for physical products, and the process is more straightforward. With this plugin, you can sell products like software, ebooks, video training, tutorials, and any other media files.
Keep in mind that even if you don’t want to use this plugin, you need to find an alternative tool as WordPress by itself won’t allow you to store digital downloads.
The steps in the process will be very simple – you must create your website first, and then add the products to your store.
Set Up Domain and Hosting for Your Store
The first step for building every new website is to buy a domain name and a hosting provider. You can start by visiting Bluehost and click the get started button. On the next page, you can see four packages and choose the one you prefer.
Next, you will choose your domain name. The great thing about Bluehost is that it offers a free domain name! You don’t need to try too hard when choosing a domain name.
You can type a word relevant to the product and check for their suggestions. If you don’t like them, you can keep looking until you find something nice and brandable.
Next, we advise using a .com extension. Users who want to visit a website directly type the name of the site and add .com by habit. Lastly, you want something that people can remember, and it is easy to write. You don’t want to lose traffic because your domain name is too complicated.
Then, Bluehost will request your personal and payment details before going to the page with the packages. If you want to get the domain name for free, you must buy a package for at least 12 months. It’s a good choice because you decrease the monthly cost when you increase the length of your packages.
After these first steps, you will receive your login details on your email. Before getting started with the plugin, you must login to your account, choose any theme and install your website. Then, you should be in your WordPress dashboard.
If you have any issues completing these steps, you have done something wrong, but it is ok. You can always go back and recheck all the steps.
To see a full step-by-step guide on how you can create a WordPress website, you can visit this page.
Install and Set up Easy Digital Downloads
Once you create your first website, you can now install the plugin. When you are on your dashboard click plugins, add new, and type Easy Digital Downloads. You will easily find the plugin that we want, and you can click install and activate.
In the sidebar of your dashboard, you want to click downloads and general settings. The plugin will have already created pages that can help you to sell your products like the checkout page and success page. You can easily customize these pages if you don’t like them.
Next, you can change settings like your location and currency. You want to put the right ones depending on your country or your target audience. There are two payment gateways, PayPal and Amazon. You can enable the one you prefer or both of them and click save before moving to the next options.
In the emails tab, you can choose an email campaign, your logo, and set up emails for sale receipts and notifications. Again, click save before going to the last step.
If you need additional features, you must buy the extensions of the website that include more payment gateways, options to add an autoresponder, or other tools that are helpful with the process.
Add Digital Products To Your Store
The last step of the setup process is to add your products to your stores. You go to downloads and click add new. You will need to write a title, a description, set up the price, and upload the images. Lastly, you can choose a featured image, category of the product, and click publish.
You are an internet marketer, so you need a nice description and a relevant image. A good job in these details can give you better results.
If you are not sure, find a few similar products in online marketplaces and get ideas. You can repeat this process as many times as you want and build a nice store with many products.
Promote Your Products
You created your first store, that is an excellent achievement. Most people do not take any action at all. However, nothing will happen if you sit back and wait.
You must go out in the world and promote your products. When it comes to online stores, many marketers use paid advertising. If you have a budget to spend, you can test some Facebook Ads or Google Ads.
For Facebook Ads, you need an image of your product and a small description. For example, if your product is an ebook, you can add your cover. Next, you can find a few target audiences from the options of Facebook and run your ad for a few days. Once you get the first results, you can decide on your next steps.
If you get started with Google Ads, you will target keywords instead of audiences, and you don’t need an image. You will set up a budget and wait for a few days for the results. When you get enough data, you can keep the profitable keywords running and stop the ones that do not work.
Without a budget, you can start blogging for free on your website, make a few videos on YouTube, or post content on social media. If you create any type of content regularly, you will start getting visitors, and probably, you will make sales.
Another way to get better results is by optimizing your store for conversions. You can run a few tests on the design of your store, change the prices, the buttons, or you can try to add an email form and send promotional emails to your subscribers.
The bottom line is that you don’t necessarily have to sell digital downloads in online marketplaces and lose a big part of your sales in commissions.
You can simply do this on your own online store powered by WordPress. The technical part of this process can be covered with a simple plugin that helps users to create beautiful stores.
However, you must build traffic by yourself. If you are serious about building a business for your digital products, this is an easy decision. It may take work when it comes to free traffic or a budget when you start with paid advertising.
Once you make your first sales, you can scale your efforts in many ways, and this is where you can multiply your earnings. You can create more products, optimize your sales pages, and increase your marketing efforts.