Rebranding PLR products is a cost-effective and time-saving way to create high-quality content for your online business.
In case you don’t know, PLR, or Private Label Rights, products are pre-made digital products that you can buy and then customize to fit your brand and audience.
With the right rebranding techniques, you can turn PLR products into unique and valuable resources that will engage your audience and drive revenue to your online business.
Whether you’re just starting out with PLR products or you’re looking to revamp your existing content, this article will show you how to rebrand PLR products in a way that will make them stand out from the competition.
In this blog post, we’ll explore the process of rebranding PLR products and provide you with the best practical tips and strategies for making the most of these resources.
From changing the content to adding your own unique spin, there are many ways to rebrand PLR products and make them your own.
By doing so, you’ll not only save time and effort in creating new content but also establish yourself as an expert in your niche.
So, let’s learn how to turn PLR products into valuable assets for your online business!
What Is PLR Rebranding And Why You Should Rebrand PLR Content?
PLR rebranding is essentially changing the PLR product, by adding your unique touch to it. Private Label Rights allow us to do almost everything we want with the products, including reselling for a profit, combining with the other products, and often giving them away for free.
But before, we use PLR products in any way, it is important that we rebrand them in the first place.
There might be a couple of reasons why you would want to rebrand these products and one of the biggest reasons is authenticity. We as marketers, business owners, and content creators should always focus on providing original and authentic content to our audience.
No matter whether we are going to resell, give away, or use PLR products for content creation, it’s always better if we deliver a unique product that is assigned to our brands. By doing this, we are going to gain more satisfied customers or readers, who will be more likely to come back to us.
Another great reason to rebrand PLR content is to avoid issues with plagiarism and search engines. We are going to cover this topic later in the article, but now, let’s have a look at how we can generally rebrand PLR products:
- Change the name of the product
- Edit/modify contents inside
- Add our logo to the products
- Repurpose products into other formats
- Combine products into one
By following these steps we will create unique products that will reflect our brands and digital identity. Each step refers to certain product types, so now let’s have a look at which methods we can apply to the most popular PLR product types – articles, ebooks, and videos.
How To Rebrand PLR Articles?
Most of the time, people use PLR articles to publish them on their blogs and gain organic traffic from search engines like Google. In this case, it is crucial that we rebrand PLR articles, and in other words that means rewriting.
By publishing a PLR article without changing it, you are risking causing plagiarism. You see, everyone has access to PLR articles, and the chances that they have already been published somewhere before are very high.
Search engines only accept and rank unique and original content, which has been never published before. If it happens that you publish plagiarized content on your blog, it will simply not rank.
If you do this often, you may get your whole site penalized, and you will lose all your organic visitors from Google. That’s why it’s important that we always rebrand (rewrite) PLR articles.
If you are willing to use PLR articles “outside Google’s eyes” for social media, email marketing, private membership sites, etc, then turning them into unique becomes a less important task. However, it’s still recommended that you always provide original content to your audience.
There are several ways how you can rebrand your PLR articles – you can either do this all by yourself, or the best option is to use the advanced article spinning software.
Let’s have a look at both of these methods:
Use Article Spinner:
An article spinner is Artificial Intelligence software that automatically converts your article into original by changing certain words and phrases, so it becomes is safe to publish on Google.
While many people are going to go against this option, there is only one truly amazing software that does its job.
Unlike all other article spinners that generate awkward and unnatural text, Spin Rewriter is capable to produce 100% natural articles that look like human written.
It uses ENL Semantic Spinning Technology that not only analyzes and understands the whole meaning of an article, but also the relationship between words and phrases.
Rebranding the PLR article and turning it into original with Spin Rewriter is super easy and fast. All you have to do is to place your text, run the article spinner, and select the suggested words and phrases that are highly relevant to the original article.
You can spin your articles on different levels, such as word, sentence, and paragraph level, and this software can really make your life easier when rewriting PLR articles.
Click here to try Spin Rewriter for free
Alternatively, you can visit our blog post about the best content rewriting tools.
Rewrite PLR Articles By Yourself:
You can also rewrite PLR articles by yourself and this method only requires your time and work. There are several tips you should follow when rewriting PLR articles, and those will ensure that you turn them into the most unique content:
- Change the title: This is an important yet very easy part to complete. Come up with a catchy relevant title, and don’t forget to mention your main keyword.
- Add your intro: Search engines pay a lot of attention to your article introduction, so create your own intro by also mentioning your keywords.
- Edit the contents: Rephrase the sentences, and replace certain words with synonyms. Delete the unnecessary bits that don’t bring value to the reader. Also, try to create bullet points or number lists from existing content.
- Make it better: You can simply make your article better by adding more valuable content. You can mention some statistics, facts, and recommend relevant products, services, etc.
- Add multimedia: Multimedia not only makes the article unique but also enhances the user experience. Readers love when there are images, graphics, or videos going along with the text.
Once you rewrite your article, you can use tools like Plagiarism Detector to check how unique is the content. If you manage to get at least around 80% of the unique article, that means it is safe for publishing on Google.
How To Rebrand PLR Ebooks?
Ebooks are another popular PLR product category that also requires rebranding. How much rebranding will you need depends on how you are going to use your ebooks.
Let’s have a look at the best ways of how you can rebrand these products:
1. Change the covers:
Not always but quite often PLR ebooks will come with PSD (Photoshop) file that allows us to redesign the book’s cover. If you have Photoshop on your computer, you can easily access and redesign the cover by changing visual elements, adding your logo, and even changing the title.
In case your ebook doesn’t come with a PSD file, you can also create and add your own cover. You can use tools like Canva, or My Ecover Maker that will help you to create beautiful-looking covers for your products.
2. Rewrite them:
If you are willing to sell your ebooks on marketplaces, like Amazon Kindle, Lulu, and others, you will have to make sure that your written content is unique. It’s because such marketplaces have algorithmic plagiarism detectors that can scan for duplicate content.
In this case, again, you will have to rewrite your ebooks. PLR ebooks normally come in different formats, and one of them is Word Document. That allows us to easily access and edit the contents inside.
We have already covered how you can rewrite PLR content fast. You can do this by yourself, or you can use efficient rewriting software like Spin Rewriter.
Other than that, if you are willing to sell PLR ebooks from your own hosted platforms, or give them away for free, it is not necessary to change the written contents (while it’s still recommended that you do so).
3. Improve them:
Enhancing the quality of the PLR ebook and making it better is also a form of rebranding. There are many ways how you can make your ebooks better, and the first one is to simply add informational value.
Go through the ebooks’ content, and eliminate the parts that are not informative. Replace them with your unique content by adding statistics, key facts, bullet points, and number lists.
Also, PLR ebooks will normally come without images inside, so why not to add them. Readers love when there is something to look at when reading plain text. Also, having good images inside the ebook will make readers engage more with the content.
Open up your ebook on Microsoft word and add relevant images. You can find plenty of copyright-free images on platforms like Pixabay, or Unsplash that you can freely use however you like.
How To Rebrand PLR Videos:
Rebranding PLR videos might be the hardest task of all because they do not consist of written components. To rebrand PLR videos, you will need to use the transcripts, audio files and create new videos from these files.
Similar to PLR ebooks, PLR videos also require to be unique if you are willing to sell them on certain marketplaces, like Udemy. Also, many people use PLR videos for content on the YouTube platform, which also goes against plagiarized and duplicate content.
Other than that, selling PLR videos from your own website, using them as content on social media platforms like Facebook, or giving them away for free does not necessarily require PLR videos to be unique. However, you will find that most of the time PLR videos are going to be low quality and you will simply want to rebrand and make them better.
So how you can rebrand and turn PLR videos into unique ones?
Most of the time PLR videos will come with a transcript file, which is a text version of the video. If not, then look for the audio files included, and use tools like Descript to extract text from audio.
If neither text nor audio files are included along with your PLR videos, then move on to the next product as there’s nothing you can really do with it.
When you manage to get a text version of your video, implement the process that we have covered before – rewriting. Go through the script rewrite some words, rephrase some sentences, or let the software do this all for you.
Once you have a unique piece of the written content, it’s time to create a video from it. There are many tools that can help you do that, but the best one is – InVideo.
This software is based on artificial intelligence that is capable to effectively yet simply turn your articles into videos. It provides you with professional and high-quality voiceovers and picks images or animated scenes that are relevant to your script. You can also add an intro with your logo to make the video more appealing to your brand.
Once it is all done, you will have a fully unique rebranded video that is suitable to use for all purposes.
Looking for high-quality PLR products? Check out our article about the Best PLR Sites of 2023
PLR products can be a great solution for those who want to save time and money in the content creation process. But the problem with these products is that everyone can access and download them online, meaning PLR products are not going to be unique.
If you truly want to deliver the best quality content to your audience and avoid plagiarism issues, it’s always better that you rebrand PLR products and turn them into the original.
There are several ways to rebrand your PLR products, and luckily, we have great methods and tools that allow us to do this fast and effectively.
Paul Lian is a researcher, writer, and founder of WayToChanges.com. With over eight years of experience in blogging, digital marketing, copywriting, and digital products, he has built multiple six-figure income streams. Through his blog, Paul shares his best expertise, strategies, and tools to help readers achieve financial freedom and success in their own digital ventures.