How To Make Money With Master Resell Rights? Best Strategies Covered

You likely landed on this page having heard of “Master Resell Rights,” or MRR, and you’re wondering about its definition. Most crucially, you’re keen on understanding how it can help you earn some additional money.

You’re in the right place!

So, what exactly is Master Resell Rights? In simple terms, it’s a license that lets you sell certain digital products, like e-books or software, and even allows you to grant reselling rights to others.

Imagine buying a book and then having the legal right to sell that book to someone else, who can also sell it again. Sounds pretty good, right?

But the real beauty of this is how it allows you to create a continuous stream of income with just a bit of upfront work. Think about it.

Once you’ve acquired a product with MRR, you can keep selling it over and over again. Even better, people who buy from you can also sell it, usually leaving you with a portion of those additional sales.

In this blog post, we’ll dive deep into how you can make this work for you. We’ll cover where to find quality MRR products, how to set up your business, and even some marketing tricks to get your products in front of buyers.

So, let’s get started!

What is Master Resell Rights?

Before we get into the nuts and bolts of Master Resell Rights, let’s clarify – what is Master Resell Rights?

In plain terms, Master Resell Rights, or MRR, is a license you can purchase for certain digital products, like e-books, training courses,  printables, software, and many others. This license allows you to not only sell a digital product but also to pass the reselling rights to your customers.

So, it’s like a snowball effect – you sell it once, and then that customer can go on and sell it too. And the best part? You usually get to keep 100% of profits from your sales.

Now, you might be thinking, “Why would anyone give me the right to resell their product?” Good question.

Creators often offer MRR as a way to get their product out to a wider audience. It’s a win-win. They get more visibility, and you get to make money without having to create a product from scratch.

In short, MRR gives you a shortcut to earning income online. You buy the license, you sell the product, and you can even empower others to do the same. It’s a nifty way to build a side hustle or even a full-time income.

Master Resell Rights vs. Private Label Rights:

plr vs mrr

Alright, you’ve got the gist of Master Resell Rights. You can sell a product and let your buyers sell it too.

But there’s another term you might have heard floating around: Private Label Rights, or PLR. How does it differ from MRR?

Private Label Rights: More Freedom, Control & Flexibility

With Private Label Rights, you’re given the freedom to modify the product, change its name, and basically make it your own. Then, you can sell it as if you’re the original creator.

Sounds cool, right?

Instead of reselling the exact same MRR product that has been circulating across the web, you have an opportunity to provide unique value to the market.

Even if you tweak a PLR product just a little bit (like placing your logo on it) you are still creating the original product that has been never seen before.

In fact, if you’d like to resell digital products on various platforms, like Etsy, or Amazon, which can be a profitable thing to do, you will have to list unique products, and that’s where PLR products can be superior to MRR.

But that’s not all. Unlike Master Resell Rights, Private Label Rights allow you to do more than just rebranding and reselling the content.

With Private Label Rights, you can also:

  • Use content for your blog, social media profiles, or emails
  • Giveaway as lead magnets to build your email list
  • Package up products together to increase value
  • Use products as bonuses, upsells, or down-sells
  • & much more…

Generally, PLR is a more profitable way to make money online, rather than Master Resell Rights. However, products with these licenses go hand in hand with each other, so you won’t have problems finding both of them.

Best Sites To Download Master Resell Rights Products:

There are many websites that sell Master Resell and Private Label Rights products on the web.

However, not all products are created equal and not all sources are reliable. Many MRR websites sell outdated, poorly written stuff that has little to no value.

To save you time, we have gathered the top 3 websites for acquiring high-quality products with Master Resell Rights and other licenses:


plr me is a top-notch site for downloading the highest-quality done-for-you digital products created by industry experts and professional writers.

This website currently has over 17,000 brandable products and they all come with full Private Label Rights, meaning you can modify, resell, or even give the content away for free.

The product categories include ebooks, courses, action guides, lead magnets, worksheets, checklists, presentations, and others, and they cover many topics, including business & marketing, health & fitness, career, personal development, and others. operates on a credit system, meaning you will have to purchase the credits first and then use them to download the products. The good news is that you can try for free via this special link, which will give you 10 free credits to start with.

Click Here To Claim Your 10 Free Credits


big product store

BIG PRODUCT STORE is an affordable membership site that allows you to access the entire product library for as long as you are subscribed.

You can either opt-in for a monthly recurring membership or a lifetime plan with the opportunity to access a constantly updated product library forever!

Inside the membership, you will find over 10,000 done-for-you products coming with various licenses, such as Private Label Rights, Resell Rights, and Master Resale Rights.

The products cover a variety of niches from digital marketing and business to hobbies and parenting, and you can find them in the following categories:

  • Audios
  • Articles Pack
  • Ebooks
  • Software
  • Templates & Graphics
  • Turnkey Websites
  • Videos
  • Web Scripts
  • WordPress Plugin
  • WordPress Themes

BIG PRODUCT STORE offers 4 flexible membership plans to access its products without restrictions.

Here are the subscription plans:

  • Monthly – $19.50/month
  • OneTime Payment – $98.50
  • Monthly Ultimate – $29.90/month + access to exclusive products
  • OneTime Payment Ultimate – $198.50 + access to exclusive products

Check out: Big Product Store

3. PLR Ebook Supplier

plr ebook supplier

PLR Ebook Supplier is another great destination for resealable digital ebooks and a few other products. The store packs over 800 beautifully designed and value-packed ebooks, which you can rebrand and resell unlimited times.

Additionally, there are PLR products like courses, articles, audiobooks, planners, Chat-GPT & MidJourney prompts, as well as various bundles.

The prices for ebooks typically range from $1.99 to $9.99 and you can also access the entire product library forever for a one-time fee of $97.

Besides high-quality ebooks, PLR Ebook Supplier also offers an ebook store-building service where you can get a preloaded ebook store with nearly 400 products in less than 24 hours.

Check out: PLR Ebook Supplier

In case these sources are not enough for you, please check our article where we cover the 19 best websites for downloading products with resell rights.

Setting Up Your Reselling Business

resell plr products

First things first, you’ve got to decide what you’re going to sell. Are you tapping into self-help, technology, cooking, or maybe even pet care?

Your chosen niche should ideally align with something you’re passionate or knowledgeable about. That way, it won’t feel like a chore when you’re marketing your products. Plus, if you already have some expertise in the area, that’s a bonus.

Build Your Platform

Next up is setting up a place to sell your products. You have a couple of options here. If you’re just starting, websites like Shopify or WordPress with WooCommerce can make the process super simple. These platforms have ready-made templates, so all you need to do is plug in your product details and you’re good to go.

But wait, maybe you’re thinking, “What about third-party marketplaces?” Yes, you can list your MRR products on various marketplaces, but having your own website gives you more control.

You can decide how your products are displayed, set your own pricing, and you don’t have to share your profits with anyone else.

Listing Master Resale Rights Products on Marketplaces

etsy planners

So, you’ve got your Master Resell Rights products and maybe even a website to sell them.

That’s great, but you can widen your net by listing these products on third-party marketplaces. We’re talking about platforms like eBay, Etsy, Creative Fabrica, Amazon, Creative Market, and many others.

Why bother? Well, these sites already have a built-in audience looking for stuff to buy. It’s like setting up a stall in a busy marketplace.

How to List Your Products

Listing your products on these platforms is usually pretty straightforward. You’ll need to create an account and follow their guidelines for listing items.

Make sure your product titles and descriptions are clear and engaging. Use high-quality images and be upfront about the terms and conditions of the MRR license. This helps build trust with potential buyers.

Keep in mind that many of these platforms charge a fee, either a flat rate or a percentage of your sales. And you’re also competing directly with others who might be selling similar products.

Compliance is Key

One more thing—ensure your MRR products comply with the rules and regulations of the marketplace you’re using. You don’t want to risk getting your account suspended for not following the guidelines.

As covered, the majority of digital product marketplaces appreciate unique products, so again, you may want to consider using PLR products over MRR in that case.

Marketing Strategies for MRR Products

marketing digital products

First up in marketing your MRR products is knowing who you’re selling to. Are they beginners looking for how-to guides? Maybe they’re professionals seeking industry insights?

Once you know your audience, you can tailor your marketing efforts to speak their language. This makes your message more resonant and persuasive.

Social Media: Your Best Friend

Let’s be real, social media platforms are where people hang out online these days. Whether it’s Facebook, Twitter, Instagram, LinkedIn, or even TikTok these platforms are perfect for showcasing your MRR products.

Share relevant posts, engage with your audience, and don’t shy away from paid ads if you’ve got the budget for it. Social media allows you to build a community around your niche, which can lead to more sales over time.

Email Marketing: Don’t Underestimate It

Email might seem old school, but it’s a marketing powerhouse. Build a mailing list from your website or social media followers, and then keep them engaged. Regular updates, special offers, and valuable information can turn a one-time buyer into a repeat customer.

SEO: Play the Long Game

Lastly, don’t forget about Search Engine Optimization (SEO). If you’ve got a blog or website, write content related to your niche. This helps improve your site’s visibility on search engines, which in turn can bring in more potential buyers.

In a nutshell, a strong marketing strategy combines understanding your audience, leveraging social media, utilizing email, and optimizing for search engines. Do these things well, and you’ll see your MRR product sales climb.

Pricing Strategies for Maximum Profit


Before slapping a price tag on your MRR product, you need to know how much you’ve invested.

Did you buy the MRR license for $50? Have you spent money on marketing? Make sure to factor in all these costs. This helps you set a baseline price so you’re not operating at a loss.

Take a peek at what similar MRR products are going for. Are they priced high, low, or somewhere in the middle? This gives you an idea of what customers are willing to pay. But remember, if your product offers something extra special, don’t be afraid to price it a bit higher.

Pricing isn’t set in stone. Start with an introductory price, perhaps with a discount to attract initial buyers. As you gather data on sales and customer feedback, don’t hesitate to adjust your pricing. Finding the sweet spot can take some time, but it’s worth it for maximizing profit.

Automation for Efficiency

plr automation

Let’s face it, time is money. The more you can automate your MRR business, the more time you’ll have for other important tasks like marketing, customer engagement, or even just relaxing. So, how can you put some of your business operations on autopilot?

Use Tools for Selling

Platforms like Shopify or WooCommerce come with automation features like inventory management and order processing. This means once someone buys a product, everything from payment collection to digital delivery can be automated. No need to manually send files or update your inventory.

Email Automation

Remember that email marketing we talked about? Most email platforms offer automation features. You can set up welcome emails, promotional offers, or educational content to be sent out at specific times or based on certain actions. This keeps your audience engaged without you having to send each email manually.

So, there you go. Automation isn’t just a fancy buzzword; it’s a practical way to make your MRR business more efficient. By utilizing the right tools and setting up automated emails, you can save time and focus on growing your business.

Wrapping It Up

Here you’ve learned what Master Resell Rights are, how to get quality products, and even how to set up and run your reselling business. From choosing the right niche and platform to mastering the art of pricing and marketing, you’ve got a solid foundation to start your journey.

Now it’s your turn. Use the tools and tips provided to kickstart your MRR business. Remember, the key to success lies in choosing quality products, effective marketing, and efficient automation. So go ahead, dive in, and start making profits in the world of Master Resell Rights.

Frequently Asked Questions:

Master resell rights (MRR) allow you to sell both a product and the rights to resell it. This means you can sell the item to customers, who can then also sell it to others. It's a way to profit from digital products, often used in the resale industry.

Reselling can be a good way to make money, especially with digital products like ebooks, software, or courses. It requires minimal upfront investment and can yield profits if you find the right products and market them effectively.

While the master resell rights market is somewhat saturated, there's still great potential to make money. Success depends on finding niche products, effective marketing, and providing value-added services to stand out.

The income potential from resale varies widely. Some individuals have made up to 7 figures reselling digital products, but it depends on factors like product quality, marketing, and target audience.

Yes, you can resell an MRR eBook. With MRR, you not only sell the ebook but also grant your customers the right to resell it further.

An example of master resell rights is when you purchase an MRR license for a software product. You can then sell the software to customers, and they, in turn, can sell it to others, creating a chain of resale rights.