Wondering how so many low-content books passively generate hundreds of thousands of dollars without looking any special? In this article, we are going to discuss 6 secrets of best-selling low-content books on Amazon.
After reading this article you will be able to implement these principles for your low-content publishing business, so you will avoid painful mistakes and ultimately guide yourself towards success.
Some Quick Resources:
1. Choosing The Right Niche
One of the biggest mistakes in the low-content books business is choosing a niche with little potential for profit. You don’t want to spend time carefully creating books that later sit and “collect dust” with no discernible sales. The riches are the niches, so you must choose a niche that interests you because if the niche is too technical or boring, you’ll be as happy working on it as you’d be getting a tooth pulled.
Moreover, when you check best-selling low-content books on Amazon, you’ll see that their creators have built their authority and credibility by targeting a specific audience. Therefore, sticking to a particular niche is advised because when you try to cater to everyone, your overall message won’t speak to anyone. After selecting a potential niche, it’s essential to stay up-to-date with the latest trends and learn how to produce the best books in one particular type of field.
Furthermore, the low-content book business is relatively saturated. Therefore, avoid oversaturated niches, like notebooks, because the easier to create a book, the more competition it will have. Some great niche examples inspired by best-selling low-content books on Amazon include Learning books, coloring books, puzzle books, activity books, mazes, planners, log books, trackers, food journals, guest books, etc. Those books are typically harder to create, therefore they are less competitive.
2. Keyword Research
A low-content book business will be highly successful if your selected niche has low supply and high demand. Even if you’ve found the niche that fulfills the criteria, but the customers can’t find them due to incorrectly targeted keywords, you’ll never get sales. Targeting specific potential keywords helps discover your product without having to do major marketing. As a result, you’re more likely to start getting traction in sales, reviews will add up, you will start ranking for generic terms, and ultimately Best Sellers Rank (BSR) will go up.
To get plenty of keyword ideas, type in general terms in the Amazon search bar, and the autosuggest will populate the top phrases. Next, analyze keywords individually to select those that show fewer results (less than 2000) and have a BSR lower than 300,000. It’s also recommended to select the keywords that show listings having less than 2000 reviews.
3. Identifying What Market Needs
Determine the patterns of what is already present or missing for your selected keyword before creating the books. By analyzing best-selling low-content books on Amazon, add content types that your potential competitors have ignored. Research how competitors’ book interior is structured visually and how they persuade customers.
Determine the feature list and areas of improvement for each of the analyzed books. Differentiate your low-content books from the competition by steering away from similar colors, designs, format, page count, etc., used by best sellers you’re competing against.
Additionally, you’ll have to create a definitive picture of your low-content books in the minds of your targeted audience. Ask yourself how it is best suited for a specific audience. How it’s going to be distinctive when compared to rivals? Will your books meet the customers’ expectations? By answering these questions, you’ll be able to create books that’ll show an intimate connection between content and the solution it provides.
4. Creating High-Quality Books
When you review multiple low-content books, you’ll see that most of them are filled with the same superficial trends – flat designs, playful illustrations, etc. When it comes to design, it must have a regional flavor. For instance, you can tell the difference between Danish and Midwest American, Swiss design, and Japanese. Similarly, your low-content books must have a different look, whether they’re for kids, adults, or corporate employees.
Therefore, to create high-quality books, you need an efficient tool like Canva, which has excellent graphic design utility. With Canva, you can create compelling book covers with precise book interiors. Whether you’re creating planners, coloring books, log books, sketchbooks, puzzles, etc., similar to the best-selling low-content books on Amazon, you’ll get plenty of background images, templates, icons, and other graphic elements with illustrations to serve your targeted audience specifically.
5. Optimizing The Listings
To optimize your listings, the first step is to include at least four priority target keywords (preferably longtail) in the title. Since mobile devices display up to 80 characters in the title, it’s essential to place the main keywords at the beginning of the title. Never make the title seem gibberish with disconnected keyword stuffing.
In the description area, highlight your unique selling point by focusing on customers’ demands. Use bullet points to describe the benefits and try to include targeted keywords at the beginning, middle, and end of the description. Include all necessary information about your book, such as size, color, style, occasion, who is it for, etc.
Also, make sure you take advantage of all keyword tabs at the back end by filling them with relevant keywords.
6. Use The Right Tools
Using the right tools is critically important for having best-selling books on Amazon. While some people say that you can do this business completely for free, your chances of success will be significantly greater if you invest a little bit in premium tools and resources.
We have already mentioned the best book design Canva, which is completely free to start with. However, if you are planning to create high-quality book designs, sooner or later you will have to upgrade to Canva premium, as there are so many features that you cannot access on a free version.
Besides Canva, there are some other must-have tools for profitable low-content book selling:
Book Bolt – Comprehensive keyword/niche research tool with book design features and pre-made templates.
Creative Fabrica – Marketplace for buying high-quality KDP interiors for all kinds of books.
Book Bird – Complete low content publishing course.