Are you a marketer or a marketing agency struggling to create compelling ad copies that truly convert? If so, you came to the right place, because here we will cover the best 5 tools and software that will help you generate ad copies for Facebook, Instagram, Twitter, Google, and other platforms.
The Best Ad Copy Generators Overview:
|Tool:||Creates Ads For:||Pricing:||Free Trial:|
|Jasper||Facebook & Google||From $29/month||5 days + 10,000 Words|
|Anyword||Facebook, Instagram, Twitter, Pinterest, LinkedIn, & Google||From $19/month||7 Days|
|Rytr||Facebook, Twitter, LinkedIn & Google||From $9/month||Free Plan|
|Copysmith||Facebook, LinkedIn, Amazon & Google||From $19 a month||7 Days|
|SmartCopy||Facebook, LinkedIn, Amazon & Google||From $49 a month||Free Plan|
But before jumping into the list of the best ad copy generators, let discuss what they are, and how they can help you in the ad creation process:
What Is Ad Copy Generator?
Ad copy generator is a tool or software that uses Artificial Intelligence to generate texts for social media and search engine ads. The main reason why bloggers, marketers, agencies, freelancers, and other professionals rely on these tools is that they can save plenty of time and investments as there is no longer a need to write copies from scratch or hire a writer.
What is more, these types of tools use proven marketing frameworks, such as AIDA (Attention-Interest-Desire-Action) & PAS (Problem-Agitate-Solution) to write copies that are engaging and truly convert. So in case you are running ads that don’t generate clicks, you can easily increase their performance with the help of AI.
Many people wouldn’t believe it, but our listed ad copy generators can write like humans. They support different writing tones, styles, and languages, and the majority of them can even generate new content ideas. Moreover, they are smart enough to comply with the various advertising policies by also making sure the word count doesn’t exceed the limit.
Ad copywriting tools work well for both individuals and teams, and they allow you to generate ad copies for the following platforms:
While it may seem that such types of tools are hard to use, generating content with them is actually very easy. They all work in pretty much the same manner – simply select the writing template for ads, give the software some brief description about your service or product along with some keywords, and they will automatically create multiple unique copy variations for your ads.
Apart from writing ad copies, our listed tools support plenty of other use cases. You should also be able to flawlessly generate engaging copies for landing pages, product descriptions, social media content, SEO blog posts, company bios, and many other purposes.
Now since we know more about ad copywriting tools, let’s dive into the 5 best ad generators:
1. Jasper (Formerly Jarvis)
When it comes to the best ad copy generation tools, Jasper is at the top of the list. Trusted by over 50,000 content marketers and big companies like Google, Logitech, IBM, and Airbnb, Jasper delivers what it promises – compelling ad copies that look like written by professionals.
This online-based software uses Artificial Intelligence and GT-3 language models to automatically create different forms of written content, including ads for social media and search engines.
For generating ads, Jasper uses proven-to-work marketing frameworks, such as AIDA & PAS. It packs powerful templates that allow you to automatically create ad headlines and descriptions for Facebook and Google.
While this software uses complex and advanced technologies, it works in a very simple and user-friendly way. To create ad copies with Jasper, simply choose the “Ad Copy Template” select the writing tone and Jasper will generate unique and engaging ad copies in seconds.
In terms of positive customer reviews, Jasper has plenty of them. Currently, the software is highly rated on Trustpilot, G2, and Capterra with a score of 4.8/5 or above.
Features of JasperFor Ad Copy Creation:
Best Marketing Frameworks: To generate ad copies, Jasper uses the best scientifically proven marketing frameworks like AIDA (Attention-Interest-Desire-Action), or PAS (Problem-Agitate-Solution).
Facebook & Google Ads: Jasper allows the generation and testing of multiple ads for Facebook and Google. It can automatically create catchy ad headlines and primary texts for both platforms. Additionally, Jasper can generate ad copy ideas relevant to your product or service.
Different Writing Tones & Styles: Jasper can produce text for your ads in different tones and styles. Some of them include – professional, casual, funny, excited, sarcastic, feminine, masculine, and others. What is more, you can provide a famous person’s name, and Jasper will generate copies according to his spoken or written tone.
Multi-Languages: In case you are planning to reach global audiences with your paid ads, Jasper can write in over 25 languages, including, English, German, Spanish, Italian, French, Chinese, and others.
Team Function: Jasper allows you to add members of your team into your account, so they can also access the ad generator and manage the generated ads. The great thing about this feature is that it’s free of charge.
50+ Templates: Despite pre-built writing templates for ads, Jasper has plenty of other templates designed for creative story writing, product descriptions, personal/company bios, SEO writing, and more.
Pricing of Jasper:
Jasper comes with two pricing options – Starter & Boss Mode. The Starter plan works best for the generation of short-form copy, and the Boss Mode is most suitable for writing longer forms of text. So, the main difference between the plans is the word count allowance per month.
But besides that, there are more differences. For example, the Boss Mode unlocks some extra features like document writing, commands feature, SEO mode, recipes, plagiarism checker, etc.
Other than that, here are two pricing options with the monthly word limit:
- Starter: $29 a month for 20,000 words
- Boss Mode: $59 a month for 50,000 words
Additionally, you can use the slider on the Jasper pricing page to adjust your desired monthly word limit, and Jasper will issue the pricing accordingly.
As for the free trial, normally Jasper does not offer that, but since we are the partners, you can sign up with this link to access all copywriting templates and generate 10,000 words for free. This should be more than enough to see how effectively this software can produce ad copies for your campaigns.
And in case you subscribe to any of the Jasper paid plans, and it turns out you don’t like it, there’s a 5-day money-back guarantee in place with no questions asked.
Generate 10,000 Words With Jasper For Free: Click Here
Anyword is a smart, feature-rich content generator, which has some great features dedicated to ad copy creation. Trusted by big brands like Ted Baker, Redbull, NBC, and others, Anyword provides a highly intelligent level of content at a fraction of cost.
According to Anyword, marketers using this tool see an average increase of 30% in conversion rates – thanks to its efficient AI used in the content generation process.
With Anyword you can automatically generate ads for Facebook, Instagram, Twitter, Pinterest, LinkedIn, Verizon, Google, and more. This platform directly integrates with your ad accounts so you can accelerate your ad optimization and overall performance to the maximum.
What is more, Anyword can write in multiple languages and tones, and it packs some unique features like predicted performance score or adaptation to your brand’s specific style. At last, Anyword proves to be a successful AI writing tool on review platforms like Trustpilot, G2, or Capterra with a score of 4.8/5 or above.
Features of Anyword For Ad Copy Creation:
Social Media and Google Ads: As we covered, Anyword can effectively produce headlines and ad descriptions for all social media platforms and search engines. It can also make your ads compliant with each platform’s policy as well as make sure that the copy doesn’t exceed specific character limits.
Different Writing Tones: Before generating the content, Anyword allows you to adjust your preferred tone. Some of the available tones include – Strict, Relaxed, More Masculine, More Feminine, Older Age Groups and Younger Age Groups. In addition, Anyword’s AI can write copy in your brand voice, similar to your competitors, or similar to your top-performing live ads.
Ad Account Integration: The platform allows you to integrate your Google account and social media ad accounts via API. By that, it can adjust budgets across hundreds of ad sets, and automatically optimize them straight from the dashboard.
Content Improver: Anyword can drastically improve your existing content by offering a rewriting function. You can take an existing piece of content, and Anyword will generate multiple improved versions while retaining the original meaning. You can then test each version in your ad campaigns to see which one performs the best.
Predictive Performance Score: This unique feature offered by Anyword can evaluate your ad’s potential to engage with your audience, understand how different demographics will react to each variation as well as choose the best AI copy for your ad.
24 Languages: Anyword is a multilingual writing tool that allows you to write in different languages, like English, Spanish, French, Italian, German, Chinese, Russian, and others.
Other Use Cases: Apart from ad copy creation and optimization, Anyword can also generate high-converting copies for landing/product pages, headers/subheaders, product descriptions, social media posts, and many more.
Anyword comes with three pricing plans – Starter, Business & Enterprise. The differences between these plans are the monthly generated word limit, the number of users, as well as some other features.
- Starter: $19 a month – lets you generate up to 15,000 words per month for all use cases, including ad copies. This plan works only for individual use.
- Business: covers everything that the Starter plan has, plus offers unlimited generated words and multiple users onboard. You will also get access the features like continuous optimization for ads, predictive performance score, and Anyword will be able to learn the style and voice of your existing ads. To get the pricing for this plan you will have to reach out to Anyword.
- Enterprise: covers everything of Starter and Business plans, plus the features like customized language models and API integrations. In addition, you will be given a dedicated customer success manager with this plan. To get the pricing for the Enterprise plan, you will also have to contact Anyword directly.
But before paying for any of these plans, you can sign up for a free 7-day trial of the Starter plan with no credit card required.
Try Anyword For Free: Click Here
Rytr is another powerful automated content generation tool that works great for creating ad copies. Like all other advanced ad generators, Rytr relies on Artificial Intelligence as well as on AIDA and PAS marketing frameworks to create ads that highly convert.
Loved by over 450,000 marketers and entrepreneurs from around the world Rytr enables effective ad copy generation for Facebook, Twitter, LinkedIn, and Google. In addition, it allows you to generate copies in multiple languages and it can do it all in different writing tones and styles.
One of the greatest aspects of Rytr is that it is very easy to use. To create ad copies for your campaigns, simply choose from over 30 templates, add some basic input for text, and Rytr will create up to 3 copy versions for your ads. In case you are not happy with generated copies for your ads, you can run Rytr again until you are finally satisfied.
Talking about the reliability and reputation of the Rytr, this software proves its efficacy very well. There are plenty of positive reviews found on G2, Trustpilot, or Appsumo with an average review score of 4.9/5.
Features of Rytr For Ad Copy Creation:
Google & Social Media Ads: Rytr uses GPT3 artificial intelligence technology along with AIDA & PAS frameworks to generate headlines and primary texts for Facebook, Twitter, LinkedIn, and Google ads. In addition, Rytr is capable of creating copy ideas for your ads.
Free Plan: While Rytr offers premium plans, it also has a forever-free plan allowing you to access the majority of features and generate up to 5,000 characters per month for free.
20+ Tones: Despite the original writing tone, Rytr can produce content in other 20 tones, such as Convincing, Casual, Critical, Formal, Enthusiastic, Humble, and many more.
30+ Languages: Apart from the English language, Rytr can write ad copies in plenty of other global languages, including Swedish, Danish, Dutch, German, Spanish, Russian, Korean, Hindi and others.
Chrome Extension: Rytr allows you to generate ad copies straight from social media platforms and Google Ads account as it offers a free Google Chrome extension.
Team Accessibility: If you belong to a marketing team, the paltform lets you create a team account, so you can easily manage members, access, & billing from one place.
30+ Use Cases: Apart from writing for paid ads, Rytr can automatically produce content for many other purposes. Some of the use cases include – landing page & website copies, blog posts, SEO-writing, emails, post & caption writing, Q&As, and more.
Pricing of Rytr:
As being said, apart from premium plans, Rytr also comes with a forever-free plan. This will let you access almost all features as well as generate up to 5,000 characters per month for free.
In order to generate more content, you can sign up either for a Saver or Unlimited plan. The main difference between these premium plans is the monthly generated character limit.
Other than that, here are both pricing plans:
- Saver: $9 a month, or $90 a year for 50,000 characters
- Unlimited: $29 a month, or $290 a year for unlimited characters
Note that if you choose any yearly subscription option, you will get 2 months of Rytr for free.
Try Rytr For Free: Click Here
Copysmith is another leading content creation tool dedicated to marketing teams, agencies, freelancers, and e-commerce brands. This simple and easy-to-use software relies on AI to write like a human. Copysmith uses AIDA & PAS marketing frameworks to write ad copies for social media and search engines, and it can also do it in several tones and languages.
The reason why Copysmith is highly rated on review platforms like G2, and Capteerra is that it is effective and very easy to use. You’d be surprised how easy is to navigate the platform’s interface to generate copies for ads or any other purposes.
Simply choose from the collection of over 30 copy templates, enter a short description of your product or service, provide some keywords, and see how quickly Copysmith generates highly converting copies for your ads.
Besides writing for ads, you will also get the opportunity to automatically generate product descriptions, social media captions, SEO-friendly blog posts, YouTube video descriptions, summaries, listicles, and other types of written content.
Features of Copysmith For Ad Copy Creation:
Different Types of Ads: Copysmith writes ad texts via templates designed for multiple platforms. You can create ad copies and its ideas for Facebook, Instagram, LinkedIn, Google, and Amazon.
Content Tools: Along with its features, Copysmith offers some handy writing tools like content rewriter, summary generator, and content enhancer that allow you to tweak and refine your copy.
Multi-Languages: Copysmith allows you to generate ads that can reach global audiences as it can write over 60 languages.
Google Ads Integration: The platform integrates with your Google Ads account so that you can launch new ad groups directly from Copysmith. That will save you time spent while switching between Google Ads and Copysmith and will also create more opportunities for A/B testing.
Extensions: You can generate content with Copysmith from any webpage, including your ad accounts as it offers a free Google Chrome Extension. Additionally, there’s a Shopify extension too.
+30 Copy Templates: Besides writing templates for ads, there are plenty of other use cases dedicated to product descriptions, captions, website copy, and more.
Pricing of Copysmith:
The great thing about Copysmith is that you can fully test the software for free by signing up for a 7-day trial. That should be enough to experience all Copysmith capabilities. In case you decide to carry on with the Copysmith, there are 4 pricing plans that come with different sets of features – Starter, Professional, Teams & Enterprise.
Starter: $19/month – this plan for individuals will give you 50 content generation credits per month along with 20 monthly plagiarism checks. You will also get to use the integrations feature and generate your content in multiple languages.
Professional: $59/month – covers everything that the starter plan has, plus it offers unlimited generated content, 100 plagiarism checks per month, and enables the Ali Expertise feature, which is a research content creator that provides AI-driven content on many topics.
Teams: $118/month – offers everything that the professional plan does, and also provides teams & collaboration function with 500 monthly plagiarism checks.
Enterprise: this plan covers everything that all other plans do, plus it provides wider team collaboration capabilities, has a dedicated account manager, and gives you unlimited monthly plagiarism checks. But to get the pricing for this plan, you will have to contact Copysmith directly.
Besides that, there’s a 50% discount for non-profits, B-Corps, or equivalents.
Try Copysmith For Free: Click Here
5. Smart Copy
Smart Copy is a writing tool that belongs to the company called Unbounce, which specializes in conversions and landing pages. With more than 30 templates offered for various needs, Smart Copy packs templates for ad copies too.
Smart Copy uses AI to automatically create, remix (rewrite), and expand any form of written content. As for paid ads, it can easily generate copies for Google, Facebook, LinkedIn, and Amazon ads while using the AIDA marketing framework.
To create ad copies via Smart Copy, simply choose the right template, provide a brief description about your company and audience, add relevant keywords, and the software will generate 5 unique variations of your ad.
To further accelerate your ads, Smart Copy comes along with an efficient landing page builder that integrates with your Google Ads account. This will help you test, track, monitor, and better optimize your ads that refer to Smart Copy’s landing pages.
Features of Smart Copy For Ad Copy Creation:
Ad Copy Generator: As being said, Smart Copy can generate ad copies for multiple platforms, such as Google, Facebook, LinkedIn, and Amazon. In addition, it can suggest ad copy ideas for all channels.
Free Plan: While Smart Copy offers a premium subscription, it also comes with a forever-free plan. That allows you to make up to 5 content generations per day for free regardless of the word count.
Multi-Languages: Although the Smart Copy doesn’t offer the widest array of languages, it allows you to write in a few of them. Smart Copy can generate ad copies in English, Spanish, Portuguese, Dutch, German, and French.
Chrome Extension: The platform offers a free Google Chrome extension. That means you can generate ad texts straight from your Google Ads or social media accounts.
Improves Content: Despite writing from scratch, the software can also improve the existing content by paraphrasing or expanding it. In addition, Smart Copy can write in numerous writing styles and tones.
+30 Writing Templates: Apart from writing content for ads, Smart Copy can also write for other cases, such as landing pages, websites, emails, e-commerce, and branding.
Pricing of Smart Copy:
Smart Copy offers a straightforward pricing structure. As we covered, you can try the software risk-free by signing up for a free plan, but your usage will be limited to 5 content generations per day. If you want to experience unlimited writing, add unlimited team members to your account, and enjoy a few extra writing features, then you can subscribe to a premium plan.
Here’re the pricing options for the premium plan:
- Growth Monthly: $49 a month
- Growth Yearly: $25 a month ($300 billed yearly)
You can also experience a premium plan for free by signing up for a 14-day free trial.
Try Smart Copy For Free: Click Here
Bottom Line – Which Is The Best Ad Copy Generator?
After going through each of the ad copy creation tools in detail, we hope you have found the best one for your needs. And in case you are still unsure, all of our listed copywriting solutions offer free trials, so you can sign up to them and experience the software at no cost.
If you don’t want to waste any more time and jump into the very best ad copy creators, then you should definitely consider Jasper or Anyword.
Jasper can effectively generate copies for all kinds of purposes, and that includes ads. The reason why this tool is so powerful is that the generated content always stands at the highest level by looking just indistinguishable from human writing. However, Jasper is limited to only Facebook and Google ad copy generation, but if that’s all that you need, we definitely recommend going for Jasper.
Anyword can write content for all types of ads including – Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google. It also packs some great features, like Google Ads account integration that will further enhance your ad performance. However, the content generated from Anyword may not be as good as from Jasper and sometimes may require some manual corrections.
Either way, all tools can benefit your copywriting performance in many ways, and you just can’t go wrong by simply signing up for their free trials with no credit card required.
Frequently Asked Questions:
How do I come up with an ad copy?
To come up with an ad copy, you can use well-trusted ad copy generators, like Jasper or Anyword. These will not only write effective ad headlines and primary texts for Facebook, Instagram, Twitter, Google, etc but also suggest the copy ideas.
What is an ad generator?
An ad copy generator is a software or tool that writes ad copies from scratch. It uses Artificial Intelligence as well as effective marketing frameworks like AIDA & PAS to generate multiple copy variations for social media and search engine ads.
How do I create Facebook & Google Ad Copies?
Choose and sign up for one of the ad copy generators listed in this article, select an ad copywriting template, input some basic information about your product or service, and the software will automatically create multiple ad variations.
What is the primary text of a Facebook ad?
The primary text is the most critical part of the information of your ad as it is the first thing users notice. It is located above the image or a video of your ad, and it has a limit of 125 characters. Our listed best ad copy generators with the help of AI create highly compelling Facebook primary texts that will not exceed the character limit.