Technology and various innovations continue to expand wider and soar rapidly than it was before. Hence, online businesses are forever on the hunt for the best opportunities they can use in reaching out to not just website visitors but prospective customers as well.
For all small businesses making their way in the competitive market, it is time to begin building your very own online presence.
Developing an online presence is not an easy job. However, making use of marketing tools is highly beneficial. All the same, a small business trying its best to invest in marketing should be aware that every penny counts. This is where email marketing comes in.
Basically, email marketing has turned into a vital tool for most businesses right from the emergence of the internet.
With this article, you will gain a deep understanding of why email marketing is important especially for small businesses.
So, What Is Email Marketing?
At its simplest level, email marketing is actually the utilization of email in promoting your small business.
It is practically used in strengthening relationships with potential customers, keeping current consumers informed and updated about your brand as well as increasing revenue of the business.
Furthermore, it is a direct form of marketing that is almost the same as marketing via snail mail. However, email marketing is highly efficient for the wallet of your small business as well as the environment due to its paperless nature.
While there are so many people who believe that email marketing is out of fashion, it is ideal to say that they are wrong. So many businesses have been making use of email marketing from the onset of the worldwide web.
Email Marketing has advanced over time and it is still a super amazing and vital marketing tool. There are so many entrepreneurs ready to argue to the last that email marketing is more effective now then it was back when it newly emerged.
With this information, you should be aware that roughly 85% of the retailers in the United States rate email marketing as one of the most highly effective customer acquisition technique.
In the sense of broadcast messages, every mail sent to a prospective or current customer can be thought to be classified under email marketing.
Nonetheless, the email marketing term is used in referring to:
- Sending emails with the sole purpose of improving the relationship with customers and build loyalty.
- Sending emails with the aim of gaining newer customers or persuading the old customers to come back.
- The addition of advertisements to the emails sent by companies to their consumers
Moreover, email marketing has its very own major advantages over local mail marketing. With email marketing, a return on investment can be monitored and it has proven to have an increase when it is carried out properly.
Additionally, email marketing is taking 2nd place after searching marketing when it comes down to the most effective online marketing tools.
Also, the advertisers can gain a large number of email subscribers who have chosen to receive email interactions on the subjects they are interested in. More than half of the internet users all over the globe keep an eye on their emails daily.
Meanwhile, email marketing also enables marketers to reach out to their consumers with vital, personalize and even dynamic messages.
As for the transactional emails, they enable businesses to react instantly to vital customer events such as the purchase or even abandonment of shop carts.
Since all good things also have their bad sides, the con of email marketing has to do with the rejection or spam rate of the mails by email programs of consumers. This has a negative impact on the delivery rate.
What Is Email Marketing Used For?
With a clear-cut definition of what email marketing is, it is best to give a background overview of what it is directly used for.
Simply put, email marketing can be used in building trust with consumers and successfully turning them into becoming regular consumers.
Also, it is a very effective way of keeping customers informed about all the latest sales and promotions that your small business is planning on running.
Individuals are interested in staying informed about your specific brand and actually, email marketing is an ideal way to remain engaged with such an audience.
In short, over 28% of online shoppers in the United States have made reports of subscribing to stores or product emails in a bid to remain informed on the brands they are interested in.
What Is An Email Marketing Software?
There are diverse automation tools and software available in the world today that make email marketing seem more like a breeze. We have examples like MailerLite and MailChimp that can be utilized in sending out emails.
Also, they can be used in monitoring how all of your subscribers communicate with the emails that you send to them. For your small business website, you can make use of email marketing software to monitor analytics such as:
- Open rates
- Click rates
- Bounce rates
- Unsubscribe rates
- Spam scores & more…
However, all of the benefits of email marketing software for your small business must be attained at once since there is no luxury available to run diverse marketing campaigns. Basically, a marketing automation software has gone on to be reliable in aiding brands to:
- Reach their customers
- Build a notable reputation, and;
- Widen their customer base
Furthermore, getting promotional emails from the company that people engage in businesses makes them glad.
And, it has been proven that emails are roughly forty times much more effective than both Twitter and Facebook combined when it comes down to seeking out potential customers.
Before we delve into the benefits of email marketing for small businesses, it is best to answer the question often asked at all times. This question is none other than why email marketing is important?
Email marketing is thought to be more efficient than social media when it comes down to customer acquisition, it is also a very strong and vibrant way to connect with both prospective and old customers.
Benefits Of Email Marketing For Small Businesses:
1. It’s Automatic
With today’s technology, you can take your hands off many tasks. Email marketing software is intelligent enough to work in the way of saving you time.
With email marketing software you can automatically send an unlimited number of emails to an unlimited number of recipients. All you have to do is to write them in advance and chose desired time intervals in which you would like your emails to be sent.
In addition, personalization features in email marketing software allow automatically put the names of your subscribers in every email you send. That creates a bigger engagement with your audience, and all can be done with the right email service provider.
2. Easy To Utilize, Measure, And Track
Even with all the diverse online marketing tools and strategies, email marketing seems to be the easiest and simplest to master.
Operating an email marketing campaign is quite easy and all that is needed is to find the ideal email marketing software.
Meanwhile, if your small business can carry out an email marketing campaign that turns out incredibly, all of your receivers will be glad to see what you can offer.
As a result of small business email marketing services, your business can get the chance to analyze its email performance which in turn aids in identifying the success or failure of the campaign.
All in all, the benefit of email marketing for small businesses provides a win-win situation for not just your business alone but for your target consumers as well.
3. It’s Highly Versatile
For marketing, emails are highly versatile. Asides from being able to include texts and images in the mails, you can also add links to the vital attachments and contents as well.
It goes thus: if you are operating a small business email marketing campaign to promote content assets, you can either share a link or get a video embed into the email message.
Have it in mind that, email campaigns can actually be personalized so far you get the right data such as gender, interest, first names, and even location.
4. It’s Inexpensive
An obvious benefit of email marketing is the fact that is not costly when you compare it to mainstream marketing channels.
Since there are no postage or print costs, there are also no fees to be paid in exchange for exposures on specific billboards, television or magazine.
While there may actually be a little overhead for transferring thousands of emails all at once, however, it costs lower than what you may have to pay when making use of other marketing channels.
5. It Reaches An Engaged Audience
With email marketing, your small business can send messages to every individual that has signed up to get them. It enables a higher conversion rate as your business only gets to target those who have an interest in your brand already.
Have it in mind that, when your business grows its own list and gain customers organically, it will end up giving you far better results.
6. It Aids In Delivering Targeted Messages
The majority of the marketing professionals will gladly pay to make sure they were just spending their money in targeting individuals who like their brand. The email marketers, on the other hand, can take a step further.
This step has to do with sending emails to their subscribers who get to meet up to specific criteria. Basically, email list segmentation functions allow brands to acquire personal, or demographic information about all of their subscribers.
7. It Drives Revenue
It has been estimated that email produces about 29 billion pounds yearly. It is great for your small business as it helps in taking advantage of all impulse purchases.
With an intriguing call to action, plus a direct link to the checkout, email newsletters can actually drive sales instantly, unlike other channels.
8. Simple To Start
As earlier mentioned, email marketing does not really demand a large team in a bid to be successful. While you can jazz up your email campaign with fancy videos, and images, some of the campaigns that run successfully use only simple text emails.
What this means is that it can be easy to write and prepare all the content by yourself. Also, as mentioned before, it doesn’t have to cost anything nothing at all as you start – plenty of email service providers offer a free limited version or a free trial.
9. It’s Easy To Share
All of your small business’s subscribers can easily forward smart offers and deals to their friends just by the click of a button. Since may other forms of marketing cannot be easily shared, subscribers of your business’s email can turn out to be brand evangelists.
By sharing and forwarding your emails they can introduce your small business to a newer market.
10. It Has An Automatic Impact
As a result of how immediate emails are, your small business can begin seeing results within minutes that the emails are sent. With a twenty-four-hour sale, small businesses can create a brilliant sense of urgency and persuade subscribers to take quick action.
11. Return On Investment
Results are all that seems to matter in the actual business world. And with this, the major reason why most small businesses invest in email marketing is due to the amazing return on investment. The investments in email marketing channel don’t have to be big at all compared to the potential rewards.
It is evident that there are actual benefits of email marketing for small businesses as it is among the most effective channels of marketing.
To Wrap It Up
Email Marketing provides diverse benefits to small businesses. And, even though the landscape of social media continues to evolve, small business email marketing has kept on growing as well.
Generally, the main benefit of email marketing for small businesses is that it is highly cost-effective and works efficiently. Email Marketing has actually turned into a highly prominent means of communication for small businesses.
The major purpose of email marketing is to reach all of your consumers swiftly while increasing business sales. When you make use of email marketing as a part of your marketing tool, the email can easily disperse information to your consumers.
Also, email marketing can be used in gathering marketing information and it can as well be tailored to the consumers based on what they need or prefer.